Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘google’

Facebook + Google: Bridging the Search and Social Divide

Facebook + Google: Bridging the Search and Social Divide

People can’t click ads they don’t see. Audience targeting is the best way to reach the right people with relevant ads and grow revenue. And, when it’s done in an integrated way across channels, audience targeting will jump-start your advertising efforts. Google and Facebook have particular strengths that help advertisers. Google captures data on what […]

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Upgraded URLs – Making It Easier for Paid Search Advertisers to Manage Tracking

Upgraded URLs – Making It Easier for Paid Search Advertisers to Manage Tracking

Continuing with our cadence of thought leadership and innovation in digital marketing, Marin Software has successfully upgraded approximately 2 billion URLs to the new Google Upgraded URLs format. We partnered closely with our customers and Google to ensure a smooth transition. Complete Transparency: Marin’s Upgrade Portal For visibility into the upgrade process, Marin developed a […]

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Google Upgraded URLs: the Deadline Approaches

Google Upgraded URLs: the Deadline Approaches

The June 30th deadline to upgrade your AdWords URLs to the new Upgraded URLs structure is quickly approaching! As mentioned in our previous blog post, Upgraded URLs is a mandatory change to help advertisers track ads and execute updates more efficiently. With Upgraded URLs, you can now separately specify two pieces of information for your […]

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Top 3 Takeaways from Google’s AdWords Livestream 2015

Top 3 Takeaways from Google’s AdWords Livestream 2015

Yesterday morning at Google’s AdWords Livestream 2015, the AdWords team announced several exciting new features. The features they’ll be launching fall into three broad categories: ad experiences, automation, and measurement. Here’s a run-down of each: 1. Ad Experiences- Creating experiences for consumers when they’re looking for your business For Automobile Ads, Hotel Ads, Shopping Ads, […]

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Google Upgraded URLs: Don’t Just Prepare for the Transition, Optimize

Google Upgraded URLs: Don’t Just Prepare for the Transition, Optimize

The mandatory Google Upgraded URLs July 2015 deadline will be here before you know it, at which point all URLs on AdWords will be migrated over to the new URL structure. With less than three months to go, it’s critical for Google advertisers are prepared for migrating, maintaining and optimizing their URLs across their entire […]

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Google Mobile Update: 3 Ways to Prepare for Mobilegeddon 2015

Google Mobile Update: 3 Ways to Prepare for Mobilegeddon 2015

The event that the Search industry has dubbed “Mobilegeddon” is almost upon us. Starting April 21st, Google will be updating its algorithm to increase its emphasis on “mobile friendliness” when ranking search results. Many of you may be wondering what changes to expect, since Google has always factored in “mobile friendliness” into quality scores in […]

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Just Launched: A Brief Guide to Understanding Google’s Upgraded URLs

Just Launched: A Brief Guide to Understanding Google’s Upgraded URLs

Today Google formally announced the launch of their long anticipated upgraded URLs. We understand that many Google advertisers out there are wondering what this change means to them and how they will be impacted. In this post, we hope to provide answers to the main questions out there regarding this mandatory change and hopefully help […]

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The SERP In Review

The SERP In Review

We all know Google is constantly toying with the SERP. Sorting out what new tweaks Google is testing can be difficult at times, but I thought it’d be fun to do a side-by-side comparison of what the SERP looked like a year ago compared to what it looks like now for the same search term, […]

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Peak Seasons and the Power of Timing

Peak Seasons and the Power of Timing

Determining the best time to hit audiences with ads – and on which channels – is always a challenge. This process becomes even more complicated during peak seasons, such as in November in advance of the Thanksgiving holiday rush. Last November, we noticed that the best time for advertisers to reach customers on Facebook happened […]

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5 Key Tactics to Unlock Missed Opportunities on Bing

5 Key Tactics to Unlock Missed Opportunities on Bing

Today’s sophisticated advertisers know the importance of investing in Bing Ads – they’re a great way to reach over 150 million unique searchers. But even the best advertisers have room to improve. That’s why we’re excited to reveal 5 key tactics to unlock missed opportunities on Bing! Let’s get started… Tactic #1 – Capitalize on […]

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