Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘Google updates’

Upgraded URLs – Making It Easier for Paid Search Advertisers to Manage Tracking

Upgraded URLs – Making It Easier for Paid Search Advertisers to Manage Tracking

Continuing with our cadence of thought leadership and innovation in digital marketing, Marin Software has successfully upgraded approximately 2 billion URLs to the new Google Upgraded URLs format. We partnered closely with our customers and Google to ensure a smooth transition. Complete Transparency: Marin’s Upgrade Portal For visibility into the upgrade process, Marin developed a […]

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Google Upgraded URLs: the Deadline Approaches

Google Upgraded URLs: the Deadline Approaches

The June 30th deadline to upgrade your AdWords URLs to the new Upgraded URLs structure is quickly approaching! As mentioned in our previous blog post, Upgraded URLs is a mandatory change to help advertisers track ads and execute updates more efficiently. With Upgraded URLs, you can now separately specify two pieces of information for your […]

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Top 3 Takeaways from Google’s AdWords Livestream 2015

Top 3 Takeaways from Google’s AdWords Livestream 2015

Yesterday morning at Google’s AdWords Livestream 2015, the AdWords team announced several exciting new features. The features they’ll be launching fall into three broad categories: ad experiences, automation, and measurement. Here’s a run-down of each: 1. Ad Experiences- Creating experiences for consumers when they’re looking for your business For Automobile Ads, Hotel Ads, Shopping Ads, […]

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Google Exact Keyword Match Changes: Everything You Need to Know

Google Exact Keyword Match Changes: Everything You Need to Know

Last Thursday, Google announced that exact keyword match will now include close variant keywords as well. Many of you may be wondering what this means for your campaigns and what action is required on your part. We’re here to assure that there is no reason to panic! For some background, advertisers currently have two options […]

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Google Embraces the Marin “Cloner”

Google Embraces the Marin “Cloner”

In 2008, Marin unveiled the industry’s first “Cloner.” Eliminating tedious manual efforts in spreadsheets, the Cloner allows advertisers to quickly copy campaigns in order to replicate campaign settings and keyword targeting across geographies and devices. With the touch of a button, campaigns, budgets, ad groups, keywords, and creative are instantly duplicated, saving search marketers countless hours each week. Today, Google took a giant leap forward […]

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Google Allows Users to Mute Display Ads

Google Allows Users to Mute Display Ads

This morning, Google announced a new feature that will be rolling out across display ads over the next few weeks. In the upper right corner of select ads, a small [X] will now appear allowing users to click and “mute” ads from that campaign from being shown to them again. […]

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