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Posts Tagged ‘Google Shopping’

3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

Easter spending is on the rise. Is your 2017 Google Shopping campaign ready? If you’re a Marin customer, here are some advanced tips to help you get the most bang for your buck with your Shopping budgets. 1. Dimension Synergy Across Shopping and Search Ever wonder how your Shopping campaigns are performing compared to search? […]

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4 Underutilized Functions and Features of Google Shopping

4 Underutilized Functions and Features of Google Shopping

Shopping has been a hot-button topic for some time now. While many customers have launched successful Shopping campaigns, there are some lesser-known features that may provide a quick additional boost or improvement to your current efforts. Four such features are: SKU-level reporting (Marin) Campaign priority settings (Marin) Automatic item updates (Google Merchant Center) Promotions (Google […]

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How to Use Search to Enhance Your Facebook Dynamic Ads

How to Use Search to Enhance Your Facebook Dynamic Ads

When Google released product listing ads, it dramatically changed the way retailers advertise online. Because of their huge success, retailers are constantly on the lookout for the next game-changing ad format. If the results our retail clients have been seeing are any indication, the next frontier for product ads is harmonizing Google Shopping and Facebook […]

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What to Expect for Shopping Ads This Holiday Season

What to Expect for Shopping Ads This Holiday Season

Last year, we forecast that 30% of all retail paid-search spend would be on a shopping ad, and 45% of all product ad clicks would be on a smartphone—and smartphone click growth ended up being even stronger than we predicted. Looking forward, where do we see shopping ads this holiday season? We took a look […]

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Introducing Marin’s Cross-Channel Shopping Solution: An Interview with Anil Channappa

Introducing Marin’s Cross-Channel Shopping Solution: An Interview with Anil Channappa

Shopping season is here. To help retailers navigate the current terrain of shopping ads and digital marketing, Marin has developed new features to help retailers maximize revenues and efficiencies this back to school and holiday season. In this post, we’ve asked Anil Channappa, Senior Director Product Management for Marin Social, to talk about these features […]

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How to Maximize the Value of Your Product Feed

How to Maximize the Value of Your Product Feed

How do you get your product feed in front of as many eyes as possible? Are you using Facebook Dynamic Product Ads? Just Google Shopping? Do you have an effective social prospecting strategy? Do you know how to get your product ads in front of people who’ve never seen them before? If your answer to […]

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How to Improve Shopping Performance with Segmentation

How to Improve Shopping Performance with Segmentation

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Last month, I discussed how to use proper segmentation to optimize the performance of Dynamic Search Ads campaigns and why segmentation is vital for success. Segmentation also plays a large part in the success of shopping campaigns. If you’re not already familiar, […]

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8 PPC Campaign Optimizations Brands Should Do Now from US Search Awards Judges

8 PPC Campaign Optimizations Brands Should Do Now from US Search Awards Judges

Each year, the US Search Awards recognizes the best and brightest brands among the world’s leading search and digital agencies and professionals. We compiled advice from eight of this year’s judges on what every brand should do to optimize their PPC campaigns. This year’s awards will take place at Paris Las Vegas on Wednesday, October […]

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The Secret to Successfully Structuring Your Google Shopping Campaigns

The Secret to Successfully Structuring Your Google Shopping Campaigns

Now that you are well-versed in the changes coming with Google Shopping campaigns, you are probably busy preparing to make the upcoming transition. However, given the changes Google has made to the way campaigns are structured, it can be confusing to figure out how to best set things up to suit your business needs. In […]

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7 Tips for Getting the Most Out of Your Google Shopping Campaigns

7 Tips for Getting the Most Out of Your Google Shopping Campaigns

Google Shopping campaigns are a great opportunity for retail advertisers to review their current PLA campaigns and optimize them for even better results. However, as many retailers are managing sometimes millions of products across thousands of brands and hundreds of feeds, adapting to and mastering the new Shopping campaigns system can seem like a huge […]

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