Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘Forrester Consulting’

Revenue Acquisition Management: The Category That Matters to CEOs, CFOs, and CMOs

Revenue Acquisition Management: The Category That Matters to CEOs, CFOs, and CMOs

More than ever, digital advertisers are increasingly responsible for revenue outcomes. Marin Software commissioned a study by Forrester Consulting between September and December 2012 to examine the challenges and opportunities advertisers experience with their online advertising programs. The Forrester Consulting survey* found 83% of marketing respondents are already held accountable for revenue outcomes, and 79% say that driving revenue is a primary objective for their online initiatives. […]

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