From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of a standard text ad. Every ad had 25 characters in a headline and 35 characters in each of the two description lines. Also, advertisers could get beyond […]
Since Google launched them as part of its extensive set of updates in July 2016, Expanded Text Ads have provided a new opportunity for advertisers to improve their search marketing performance. Clicteq’s Wesley Parker illustrates seven of the most effective tactics for writing high-performing Expanded Text Ads and dominating your competition.
This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. Many advertisers underestimate the impact that ad copy can have on paid search performance. But ad copy is an essential element in generating traffic to your site, learning about your target audience, and improving efficiency to save money and drive stronger results. […]
As Edgar Allan Poe once said, “There are few cases in which mere popularity should be considered a proper test of merit; but the case of [blog]-writing is, I think, one of the few.” Okay, so he said “song-writing” instead of “blog-writing.” It still fits, right? Well, after tens of thousands of reader visits to […]
This is a guest post from Sarah Burns, Content Manager at Boost Media. Google’s Expanded Text Ads are officially live. The new, longer ad format is rolling out across all devices alongside the existing standard ad format. But as of October 26, 2016, advertisers will no longer be able to create or upload standard text […]
This is a guest post from Sarah Burns, Content Manager at Boost Media. With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift […]
As you search online for the cheapest flights, the top island destinations, or where a solo traveler can find the best international cuisine, remember—no matter where you are, the mind of the digital marketer always craves useful information to stay competitive. Whether you end up flying high across multiple time zones or enjoying a staycation […]
Google has made a historic change to its creative format with the introduction of a mobile optimized format called “Expanded Text Ads” (ETA). In this post, we provide information to help you understand what’s changing, why it’s a positive thing, and how to automatically make your existing ads ETA-compatible. (Pro tip: Skip to the end […]
Marin Software's research shows data privacy, tracking restrictions, and ad blocking as top priorities for digital marketers. Maureen Morrison at Digital Content Next reviews ways to navigate the changing regulatory landscape. ow.ly/Zsa850wHPHq @maureenmorrison @DCNorg pic.twitter.com/07RROfWFqV
How can advertisers beat last year's holiday sales? Carolanne Hornung of @3QDigital provides tips on using Google Ads, Customer Match, and Similar Audiences to get the upper advertising hand this holiday season. #retail #advertising ow.ly/NwsX50wHKcA pic.twitter.com/9TSbrkQTbI
With the rise of Shopping ads campaigns and other dynamic formats, feed automation is now a crucial part of maximizing search marketing performance. ow.ly/CJ9M50wqPsb #retail pic.twitter.com/j9QRIPH3hm
© Marin Software All Rights Reserved
Google