Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘enhanced campaigns’

Enhanced Campaigns the Sequel? – Facebook Overhauls Campaign Structure

Enhanced Campaigns the Sequel? – Facebook Overhauls Campaign Structure

Just when the dust settled from Google Enhanced Campaign migrations, the online marketing industry is again surprised by another big announcement – Facebook is overhauling their ad campaign structure! We’re ready to support you in this change, so read on for more details.[…]

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6 Best Practices for Mobile Optimized Enhanced Campaigns

6 Best Practices for Mobile Optimized Enhanced Campaigns

Capitalizing on new revenue opportunities in this multi-device world requires search marketers to optimize for the mobile experience. Engage your users and acquire more revenue with these 6 best practices for mobile enhanced campaigns.

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A Sneak Peek at Marin Software’s Enhanced Campaign Results

A Sneak Peek at Marin Software’s Enhanced Campaign Results

The migration deadline has officially passed! I figured this would be a good time to go over some high-level data points to see what the performance was pre- and post-migration for our own Marin Software marketing account.

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How to Embrace Mobile Search Advertising (even if you don’t have a mobile website)!

How to Embrace Mobile Search Advertising (even if you don’t have a mobile website)!

We’re often asked by advertisers of all different sizes, from different verticals, how to make the most of mobile advertising. Today’s blog post outlines four ways for advertisers to embrace mobile search and ensure that you do not miss out on engaging with the growing mobile search audience. […]

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The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns: Best Practices, Part 1

The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns: Best Practices, Part 1

To help create your plan of attack, download our white paper, “The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns,” and read on for a selection of 11 best practices from our team of experts here at Marin Software. […]

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Google Rolls Out Remarketing Lists for Search Ads

Google Rolls Out Remarketing Lists for Search Ads

On Tuesday, Google announced that, after spending almost a year in beta, “Remarketing Lists for Search Ads (RLSA)” will be rolling out to all enhanced campaign advertisers. RLSA will allow marketers to update and customize search keywords, bids, and ads based on a person’s previous visits to their websites. […]

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The Search Marketer’s Guide for Migrating to Enhanced Campaigns

The Search Marketer’s Guide for Migrating to Enhanced Campaigns

Since Google’s announcement in early February of this year, Marin Software has been rapidly developing and releasing initial support for enhanced campaigns. This includes, but is not limited to, the ability to create enhanced campaigns, set mobile bid adjustments, generate mobile preferred ads, and bulk and multi-edit enhanced campaign settings. Each of these critical features enables Marin users to efficiently manage, report on, and optimize enhanced campaigns. […]

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Google Is Listening: Enhancing the Enhanced Campaign

Google Is Listening: Enhancing the Enhanced Campaign

On Tuesday Google announced that advertisers will soon be able to set mobile bid adjustments at the ad group level, in addition to the campaign level, for enhanced campaigns. This comes on the heels of Google’s release of two new ValueTrack parameters: {ifmobile:[value]} and {ifnotmobile:[value]}. Google also indicated July 22, 2013 as the start of the migration deadline, when AdWords will begin automatically upgrading legacy campaigns to enhanced campaigns. […]

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Tablet Devices and the Future of Paid Search

Tablet Devices and the Future of Paid Search

Over the last three years, the rapid proliferation of tablet devices has changed the way consumers and advertisers interact across the search landscape. Consumers now rely on their tablets more than ever before to gain access to local business information, product details, reviews, coupons, and competitors. And advertisers responded with relevant ads targeted towards these tablet users. […]

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The Great Debate Over Enhanced Campaigns at SMX West

The Great Debate Over Enhanced Campaigns at SMX West

In the two days spent speaking and exhibiting at SMX West this week, it was clear that Google enhanced campaigns are at the top of every search marketer’s mind. With the forced mid-year migration looming around the corner, marketers were keen to ask the important questions; though they didn’t necessarily receive the answers they were looking for. Throughout our time in the Expo Hall and during two of our speaking opportunities, Marin engaged in several candid discussions regarding enhanced campaigns and what Google’s recent change to AdWords means for search marketers. Here’s what we heard. […]

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