Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘device targeting’

A Closer Look At Cross-Device Targeting and Ad Delivery

A Closer Look At Cross-Device Targeting and Ad Delivery

In our first post, Going Mobile, we broke down cross-device targeting into two separate components – cross device matching and targeting – and explained how cross-device matching works. In this post, we’ll take a deeper dive into the targeting and ad delivery part of the story. Let’s go back to a scenario we presented in […]

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Google’s New “Enhanced Campaigns”: What It Means for Search Marketers

Google’s New “Enhanced Campaigns”: What It Means for Search Marketers

Yesterday Google announced the rollout of enhanced campaigns, a major AdWords product release that attempts to simplify the management of campaigns across devices. With enhanced campaigns, search marketers will be able to target consumers based on device, location, and time of day through a single campaign. However, for search marketers that currently leverage separate desktop, tablet, and mobile campaigns, Google’s enhanced campaigns will remove some of the control and transparency we’re used to having. […]

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