Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘CTR’

How to Set the Right Lookback Window for <br>Every Audience

How to Set the Right Lookback Window for
Every Audience

It’s good strategy to periodically review your retargeting campaigns to make sure you’re hitting your volume and performance goals. An important part of that is setting the right lookback window for each of your audiences. This post discusses lookback windows, why they’re important, and how to set or change them in Marin Display. What is a lookback […]

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DKI – A Good or Bad Thing?

DKI – A Good or Bad Thing?

Depending on who you ask, some search marketers will tell you that dynamic keyword insertion (DKI) hurts conversions. DKI is designed to be an advanced feature, one that can help you dynamically modify parts of your ads to include the keywords that trigger the ad in question. Still, according to the general feeling out there, […]

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For Summer Marketing, There’s No Place Like Home

For Summer Marketing, There’s No Place Like Home

If spring’s the time for cleaning, summer’s the time for home improvement. Every summer, people begin to think about updating and upgrading their living situation, whether it’s through renovations, remodeling, or purchases. During these warmer and brighter months, people line up to get into open houses, sample flooring and bathroom tiles, and get in the […]

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Peak Seasons and the Power of Timing

Peak Seasons and the Power of Timing

Determining the best time to hit audiences with ads – and on which channels – is always a challenge. This process becomes even more complicated during peak seasons, such as in November in advance of the Thanksgiving holiday rush. Last November, we noticed that the best time for advertisers to reach customers on Facebook happened […]

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Google Exact and Phrase Match Search: 2-Month Performance Review

Google Exact and Phrase Match Search: 2-Month Performance Review

Google rocked the search world this August with the announcement that they were changing the definition of Exact Match and Phrase Match to include close variants of their keywords, such as misspellings or plural variants. This caused a huge uproar from search marketers over the potential effect this could have on their search performance. Almost […]

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With 5 Months of Consecutive Growth, PLA CTR Up 19% Year-Over-Year

With 5 Months of Consecutive Growth, PLA CTR Up 19% Year-Over-Year

To help search marketers prepare for the holiday season, Marin has released a report, “Google Shopping Ads: Product Listing Ads Deliver for Retailers.” This annual report examines the continued surge in PLA adoption and spend, and presents four critical best practices for PLA campaigns in Q4.[…]

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5 Quick Ways to Increase Paid Search CTR without Breaking a Sweat

5 Quick Ways to Increase Paid Search CTR without Breaking a Sweat

Before writing this post, I performed a few web searches to scout out my competition. Based on that research, there appears to be one thing that everyone agrees upon about increasing paid search click-through-rate (CTR), the benefits: increased Quality Score, increased ad position, and lower cost-per-click. However, given the title of this post, I figured just about everyone has their quick ways for increasing CTR—and I was right. There’s about 20 “quick” ways to increase your CTR, but not all of them are quick. […]

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Compelling Trends from Marin’s 2012 Q1 Report

Compelling Trends from Marin’s 2012 Q1 Report

Marin is proud to announce the release of our 2012 Q1 online advertising report. This report, which identifies significant year-over-year paid search trends, was compiled using data from over 1,500 advertisers and agencies who invest over $3.5 billion annually in online advertising through Marin. At a glance, our study revealed […]

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Bullish on Google?

Bullish on Google?

Yesterday, Google released its earnings for the fourth quarter of 2011. On the whole, it was a strong quarter for the digital advertising giant. But Wall Street reacted in a way that seems counterintuitive. Since the earnings’ call, $18 billion has evaporated from Google’s market cap as share prices fell ~8%. So, what’s happening here? Is there really cause for concern? Or are Wall Street’s concerns overblown? […]

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This Year, Holiday Advertisers Got a Deal on Black Friday and Cyber Monday

This Year, Holiday Advertisers Got a Deal on Black Friday and Cyber Monday

In the wake of another historical early holiday shopping weekend, we thought it interesting to take a look at how search marketers faired from Thanksgiving through Cyber Monday. Here’s what we found compared to 2010: […]

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