Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘creative testing’

Three Search Marketing Resolutions for the New Year

Three Search Marketing Resolutions for the New Year

With January underway, most search marketers have already made their personal New Year resolutions. Whether it’s better health, spending more time with friends and family, or helping out in the community, we all have high hopes for 2013. For me, and many other search marketers, the motivation to do better each year defines the strategies I hope to execute on in 2013. It all starts with planning and creativity. […]

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The Search Marketers Guide to Creative Testing and Optimization, Part 4

The Search Marketers Guide to Creative Testing and Optimization, Part 4

From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test. Last week, we discussed how to prioritize tests based on return and the importance of limiting test elements. Today, in the final part of this four part series, we’ll walk through campaign rotation settings and the importance of implementing test tracking and reaching statistical significance. […]

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The Search Marketers Guide to Creative Testing and Optimization, Part 3

The Search Marketers Guide to Creative Testing and Optimization, Part 3

From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test. Last week, we discussed how to prioritize and test keyword tokens and leverage dynamic keyword insertion to increase creative relevancy. Today, in part three of this four part series, we’ll walk through how to prioritize tests based on return and the importance of limiting test elements. […]

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The Search Marketers Guide to Creative Testing and Optimization, Part 2

The Search Marketers Guide to Creative Testing and Optimization, Part 2

From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test. Last week, we discussed how to select an appropriate test, maintain keyword relevance and limit opportunity costs. Today, in part two of this four part series, we’ll take a look at how to prioritize and test keyword tokens and leverage dynamic keyword insertion to increase creative relevancy. […]

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The Search Marketers Guide to Creative Testing and Optimization, Part 1

The Search Marketers Guide to Creative Testing and Optimization, Part 1

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy but packaging up that message within the narrow limits of a creative is far from it. For paid search programs, big and small, creative optimization remains the single most impactful strategy for increasing traffic, lowering costs and acquiring more revenue. […]

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Tester Beware, Google To Tweak Ad Rotation Settings

Tester Beware, Google To Tweak Ad Rotation Settings

Yesterday Google announced a significant tweak to their “rotate evenly” creative rotation setting. Today, campaigns that are set to “rotate evenly” will have their creative rotated evenly for an indefinite amount of time. Starting next week, campaigns using this setting will only rotate creative evenly for 30 days after the last creative was enabled or edited. […]

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