Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘creative optimization’

How To Write Ads for More Clicks and Conversions

How To Write Ads for More Clicks and Conversions

Ads that attract attention and compel searchers to click are more likely to convert. So how do you create ads that do both? Here are 7 key tactics you can leverage in your search campaigns to improve your click-through rates while also increasing conversions. 1. Attract attention with the headline or image. Arguably, no form […]

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7 Best Practices for Increasing Facebook Ad Engagement

7 Best Practices for Increasing Facebook Ad Engagement

With clear objectives laid out and an understanding of your target audience, Facebook represents a vast and truly global advertising opportunity. But getting the most out of your ad creative might require a little help. […]

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Search Marketing Insights from SES London

Search Marketing Insights from SES London

Last week was the 14th annual SES conference in London. I was delighted to host two round-table sessions focusing on paid search tactics and want to share some of the topics that were discussed. A variety of search marketers from around Europe attended the round table sessions, representing almost every vertical from retail to travel; education to automotive; finance to entertainment, and everything in-between. […]

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5 Quick Ways to Increase Paid Search CTR without Breaking a Sweat

5 Quick Ways to Increase Paid Search CTR without Breaking a Sweat

Before writing this post, I performed a few web searches to scout out my competition. Based on that research, there appears to be one thing that everyone agrees upon about increasing paid search click-through-rate (CTR), the benefits: increased Quality Score, increased ad position, and lower cost-per-click. However, given the title of this post, I figured just about everyone has their quick ways for increasing CTR—and I was right. There’s about 20 “quick” ways to increase your CTR, but not all of them are quick. […]

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Three Search Marketing Resolutions for the New Year

Three Search Marketing Resolutions for the New Year

With January underway, most search marketers have already made their personal New Year resolutions. Whether it’s better health, spending more time with friends and family, or helping out in the community, we all have high hopes for 2013. For me, and many other search marketers, the motivation to do better each year defines the strategies I hope to execute on in 2013. It all starts with planning and creativity. […]

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3 Best Practices for Combating Facebook Ad Blindness and Ad Fatigue

3 Best Practices for Combating Facebook Ad Blindness and Ad Fatigue

Facebook ads are delivered more frequently now across what are becoming smaller target audience segments. As a result, when your ads go unchanged, your Facebook audience begins ignoring your ads and at a very rapid rate. They become “blind” to the constant barrage of a static visual input. This ad blindness is further compounded by Facebook’s preference to deliver ads that are expected to perform well from a click-through-rate (CTR) perspective. […]

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The Search Marketers Guide to Creative Testing and Optimization, Part 4

The Search Marketers Guide to Creative Testing and Optimization, Part 4

From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test. Last week, we discussed how to prioritize tests based on return and the importance of limiting test elements. Today, in the final part of this four part series, we’ll walk through campaign rotation settings and the importance of implementing test tracking and reaching statistical significance. […]

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The Search Marketers Guide to Creative Testing and Optimization, Part 3

The Search Marketers Guide to Creative Testing and Optimization, Part 3

From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test. Last week, we discussed how to prioritize and test keyword tokens and leverage dynamic keyword insertion to increase creative relevancy. Today, in part three of this four part series, we’ll walk through how to prioritize tests based on return and the importance of limiting test elements. […]

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The Search Marketers Guide to Creative Testing and Optimization, Part 2

The Search Marketers Guide to Creative Testing and Optimization, Part 2

From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test. Last week, we discussed how to select an appropriate test, maintain keyword relevance and limit opportunity costs. Today, in part two of this four part series, we’ll take a look at how to prioritize and test keyword tokens and leverage dynamic keyword insertion to increase creative relevancy. […]

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Insider Tips to Ad Optimization: Marin’s Matt Lawson to Speak at SES San Francisco

Insider Tips to Ad Optimization: Marin’s Matt Lawson to Speak at SES San Francisco

Can changing just a few words in an ad really account for a 115% lift in clickthrough, conversion, and more? Is the image on your Facebook ad dramatically impacting its performance? Learn how to turbocharge ad optimization with Marin Software’s VP of Marketing, Matt Lawson, who will speak at SES San Francisco on at Tuesday, August 14, 2012 at 2 pm for a panel titled “Insider Tips to Ad Optimization”. […]

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