Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘click through rate’

New Data Shows 40% of Click-Throughs are Made in the First Position

New Data Shows 40% of Click-Throughs are Made in the First Position

Mobile performance has been on everyone’s minds the past few years, and everyone knows that smartphone click-through rates have been trumping desktop and tablet click-through rates for some time. But just how important is ad position for marketers looking to capture the attention of their audience? We took a look at click-through rates by ad […]

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Back-to-School Jumpstarts Click-Through Rates

Back-to-School Jumpstarts Click-Through Rates

Summer is winding down and school is just about ready to start again. Back-to-school supplies and events are already on the minds of students everywhere and this is the perfect time for companies in the retail and education vertical to double down on their products for students. Back-to-school behavior is similar to the holidays, in […]

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5 Quick Ways to Increase Paid Search CTR without Breaking a Sweat

5 Quick Ways to Increase Paid Search CTR without Breaking a Sweat

Before writing this post, I performed a few web searches to scout out my competition. Based on that research, there appears to be one thing that everyone agrees upon about increasing paid search click-through-rate (CTR), the benefits: increased Quality Score, increased ad position, and lower cost-per-click. However, given the title of this post, I figured just about everyone has their quick ways for increasing CTR—and I was right. There’s about 20 “quick” ways to increase your CTR, but not all of them are quick. […]

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