Last week, we hosted our bi-annual client educational event, Marin Masters, in NYC. Over 100 search experts in the tri-state area, from top agencies and global brands, gathered in the Screening Room at the Crosby Street Hotel to share their experiences and best practices with the Marin platform.
We had some great content presented at Marin Masters thanks to our customers. Themes included bidding, optimization and call-tracking. Marin’s VP of Products, Wes MacLaggan, also showcased the future of Marin and where we see the landscape unfolding.
A special thanks to Yahoo! for sponsoring and presenting their study released earlier this month on ad copy insights and optimization within the travel vertical. Some of the highlights from their presentation included:
We would like to thank all of our attendees for making Marin Masters NY 2013 such a huge success! Please enjoy some photos from the event.
Marin is excited to announce our recent case study with SurveyMonkey. We want to thank SurveyMonkey for allowing Marin to earn their business and share their success story with others. As the world’s leading provider of web-based survey solutions, SurveyMonkey provides businesses and organizations with quality data through a powerful solution for making smart and informed decisions.
Prior to using Marin, SurveyMonkey was challenged by a limited cost-per-acquisition model where all three of their professional account signups were treated equally, despite each having varying customer lifetime values (LTV). Furthermore, SurveyMonkey’s push to expand their business abroad was limited by language barriers, publisher reach, and the difficulty of copying campaigns, which span three business units, across multiple countries.
By identifying and optimizing high-value keywords based on geo-specific LTVs, Marin’s patented bidding algorithm increased SurveyMonkey’s overall LTV by 150% for key international campaigns. As a result, SurveyMonkey successfully doubled their spend internationally. With Marin’s Dimensions and AB Testing tool, they also reduced the amount of time spent on campaign management by 40%.
Congratulations to SurveyMonkey! We certainly hope there are more success stories like this one in the near future.
Marin is pleased to announce our recent video case study featuring iProspect, one of the world’s largest online ad agencies. iProspect has partnered with Marin in over 30 markets to provide services across search, display and social marketing. Marin Software has helped iProspect support and expand their customer base which spans across a variety of industries, from international retailers to entertainment and gaming companies. Check out the case study below!
Marin is thrilled to announce our recent case study with Vistaprint. We want to start by thanking Vistaprint for allowing Marin to earn their business and share their success story with a broader audience. Operating over 25 localized websites and shipping to more than 130 countries, Vistaprint offers small businesses and consumers a broad selection of customized printed products for making impressions and expanding business.
Prior to using Marin, Vistaprint was challenged by their need to scale keyword expansion efforts across a large portfolio of products. Furthermore, they struggled to gain insights into product performance across multiple business segments and needed a solution that would allow them to bid effectively, unconstrained by account structure.
By leveraging a combination of Marin bidding and forecasting, Vistaprint achieved an 8% incremental increase in clicks while hitting revenue and margin targets. Using Marin Dimensions, web query reports and bulksheets, they also reduced the amount of time spent on campaign management and reporting by 40%.
Congratulations to Vistaprint! We certainly hope there are more success stories like this one in the near future.
Marin is excited to announce the release of our case study with Blue Shield of California. We’d like to start by thanking Blue Shield and AMP Agency for allowing us to earn their business and share their success with a broader audience. Founded in 1939, Blue Shield of California is a not-for-profit health plan that offers a wide range of commercial and government services throughout the state of California.
Prior to leveraging Marin’s bidding solution, Blue Shield was challenged by their need to maximize lead volume at a target cost-per-lead (CPL). Furthermore, they needed help scaling their campaigns to balance volume and efficiency. By implementing a combination of time-of-day and position-based bidding, Blue Shield increased their lead volume by 78% and cut their CPL by 16%.
Congratulations to Blue Shield and AMP Agency! We certainly hope there are more success stories like this one in the near future.
Marin is proud to announce the release of our 2012 Q1 online advertising report. This report, which identifies significant year-over-year paid search trends, was compiled using data from over 1,500 advertisers and agencies who invest over $3.5 billion annually in online advertising through Marin.
At a glance, our study revealed an increase in click-through-rate (CTR), with cost-per-click (CPC) remained relatively steady. More specifically, we found a significant increase in CTR and a drop in CPC on Google. Some of our key findings include:
So what does all this mean? The increase in CTR coupled with a 12% lower CPC points to Marin users increasing their efficiency on Google. This finding is further validated by the increased usage of exact and phrase match type keywords, as users continue to identify and fill gaps using Marin’s keyword expansion tools.
Device targeting, specifically smart phones and tablets, continues to soar in popularity. Increases in click volume give evidence of the growth in consumer adoption. With smart phones and tablets showing higher CTRs and lower CPCs compared to desktops, mobile search should continue to be top of mind for advertisers.
Want to see other Q1 industry trends from 2012 with our recommendations? Download the full report here.
Today, we announced a brand new case study sharing how Path Interactive, a full-service online advertising agency, was able to increase click-through rates for Facebook Ads by 35% using Marin.
As most Facebook advertisers know, manually managing a large-scale Facebook Ad campaign can be difficult. Impression and click-through rates drop when user fatigue sets in, and advertisers need to consistently edit creative and modify bids to maintain performance. Path Interactive needed a solution to help alert them when CTRs decrease and to more efficiently edit ads to keep creative looking fresh.
Marin Software allowed the agency to automatically rotate in new creative when CTRs go down. With this feature, Path Interactive was able to save hours that they previously spent on uploading new images and editing ad copy. While improving CTRs for one retailer by 35%, they also increased the number of fans by 30%. Path was also able to reduce their cost-per-like by 30%. Congrats on the success, Path team!
Check out our case study here.