If you’re already doing some level of Facebook advertising, you’ve probably found it to be a good way to generate leads, and drive brand awareness and ROI. But like any other advertising channel, there are often some challenges along the way. Let’s take a look at Precision Dialogue’s story, and the best practices we can glean from their experience.
Precision Dialogue is a leading customer engagement firm focused on leveraging customer insights to drive relevant communications and improve marketing ROI. Based in Cleveland, they manage the search, social, media, and display advertising programs for approximately 12 advertisers spanning 8 different countries. They turned to Marin when they were tasked with redesigning and growing the Facebook marketing program for an industry leading retailer of kitchen supplies.
When diving into this project, Precision Dialogue identified a few challenges. First, there was increased competition to advertise on the platform. Second, they had to keep up with the many and frequent changes to Facebook’s UI. And third, they needed to find the retailer’s ideal target audience.
Precision Dialogue tackled these challenges head-on, crafting a smart strategy and letting the Marin platform do the heavy lifting. Here’s how they made it work:
Happily, Precision Dialogue was able to exceed the Facebook advertising campaign objectives, cementing a strong partnership with the retailer. Specific improvements included 33% lower cost per conversion, 36% higher cost per click, 4% higher conversion rate, and 30% higher CTR.
Take a look at the full case study here, and let us know if your business is going through something similar.
We are happy to say that Universal McCann and American Airlines have been partnered with Marin Software for over 3 years. Their experience is a good introduction for those who may be considering Marin as a bid management platform to take their business to the next level.
Universal McCann selected Marin Software because they needed a technology to help them in three core areas:
As part of a smooth onboarding process, Marin’s tracking pixel was deployed. In addition to capturing sales and revenue data, it tracks other key information such as flight origin, destination, and ticket type. Having this additional data at the keyword level is vital for Universal McCann, making it easier to prioritize budget and ensuring high share of voice. This is particularly crucial for high-profit routes in the highly saturated travel vertical where airlines compete with aggregators, meta search engines, and online travel agents.
Marin’s powerful automated bidding is put to great use by Universal McCann, with revenue targets geared toward achieving year-over-year growth in revenue against ever increasing CPCs. Over their 3 years with Marin, Universal McCann has seen continuous improvements in performance and benefitted from innovative new bidding features.
The team at Universal McCann has also realized great time savings on administrative tasks such as reporting, which now takes just half a day per month. With Marin, they are able to make regular udpates to the prices in ad copy – a must, due to the volatile nature of the air travel industry. These changes are easily made with just a few clicks in the Marin user interface, a huge time savings from the previous process of exporting and uploading bulk sheets. All these saved hours are re-invested in strategy, and performance continues to improve year after year.
A big thanks to Universal McCann and American Airlines for being such terrific customers. We’re excited to see your continued growth and success!
Paid search is one of the most essential and effective online search marketing strategies. However, as transaction volume increases and competition for keywords grows, paid search can also be increasingly complex and challenging to manage. How do you manage your daily workflow? Are you wasting time in Excel? Can you identify opportunities for performance improvement? Are you getting the insights you need?
If you ever grapple with these concerns, you are in good company!
Let’s consider Del City, a leading supplier of professional grade electrical and transportation supplies since 1947. Del City relies on an integrated paid search program that is optimized based on a one-year customer value model. They support over 10,000 SKUs within their product catalog, requiring a broad range of campaigns and extensive keyword lists.
Del City turned to Marin Professional, our mid-market platform, for automated and position-based bidding. As a result, they were able to save time and increase revenue by 30%. Del City is now able to focus on and invest in higher priority, strategic initiatives for expanding their paid search program.
If you can relate to Del City’s experience, make sure to read the full case study for details on how they transformed their paid search campaigns with Marin. Also consider taking a product tour and starting a free trial to see if Marin could be a good fit for your business.
ArrowMedia is a digital advertising agency specializing in pay-per-click advertising and web analytics. Employing over 60 seasoned professionals out of Moscow and Krasnoyarsk, ArrowMedia also provides consulting, auditing, SEO, and automation services to advertisers across Russia.
As the digital advertising landscape in Russia matures, advertisers and agencies are increasingly managing programs on a return on investment (ROI) basis. Unfortunately, publisher solutions like AdWords and Yandex.Direct are unable to provide adequate visibility into revenue outcomes. ArrowMedia also found that it was impossible to track campaign processes and manage geo-targeted accounts with over 1,000 keywords. With growing accounts and increasing complexity, ArrowMedia needed a solution that would provide better visibility, time-savings, and that would scale efficiently.
ArrowMedia turned to Marin Professional. Using self-service revenue integrations, they now have a complete view of revenue outcomes. This allows the team to optimize bids and creatives based on their own key performance indicators. ArrowMedia also uses Marin Professional’s bulk sheet and multi-edit capabilities to efficiently track and make changes across multiple geo-targeted campaigns. Finally, the platform’s advanced filtering capabilities and web query reports allow the team to easily segment and analyze the avalanche of performance data. ArrowMedia is now able to manage by exception and have more confidence in their reporting.
ArrowMedia has seen impressive results – they have decreased their clients’ cost-per-order by 20% on average, and reduced the amount of time spent on low-value tasks by 40%. For more details, read the full case study here. And a big thanks to ArrowMedia for allowing us to earn their business and share their story!
Farnell element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair in Europe, the Americas and Asia Pacific. We are happy to have their business, and thank Farnell element14 for allowing us to share their story in one of our newest case studies.
Farnell element14 stocks over 500,000 products from over 3,000 industry leading suppliers. It also operates in 30 European markets with 27 different language campaigns. Managing their search campaign at this sort of scale presented many challenges including a huge number of keywords and difficulty increasing spend while maintaining ROAS.
Since choosing Marin Software, Farnell element14 has taken advantage of Marin Dimensions to “tag” campaign elements for segmentation and analysis; this ability provides key insight right down to the keyword level. The team also uses Marin’s predictive bidding algorithm to automate keyword level bidding, maximizing financial performance while still maintaining ROAS. Farnell element14 has seen great results including a 29% increase in revenue, 66% increase in CTR, and 38% increase in conversion rates. To learn more and read the full case study, click here.
Last week, we hosted our bi-annual client educational event, Marin Masters, in NYC. Over 100 search experts in the tri-state area, from top agencies and global brands, gathered in the Screening Room at the Crosby Street Hotel to share their experiences and best practices with the Marin platform.
We had some great content presented at Marin Masters thanks to our customers. Themes included bidding, optimization and call-tracking. Marin’s VP of Products, Wes MacLaggan, also showcased the future of Marin and where we see the landscape unfolding.
A special thanks to Yahoo! for sponsoring and presenting their study released earlier this month on ad copy insights and optimization within the travel vertical. Some of the highlights from their presentation included:
We would like to thank all of our attendees for making Marin Masters NY 2013 such a huge success! Please enjoy some photos from the event.
Marin is excited to announce our recent case study with SurveyMonkey. We want to thank SurveyMonkey for allowing Marin to earn their business and share their success story with others. As the world’s leading provider of web-based survey solutions, SurveyMonkey provides businesses and organizations with quality data through a powerful solution for making smart and informed decisions.
Prior to using Marin, SurveyMonkey was challenged by a limited cost-per-acquisition model where all three of their professional account signups were treated equally, despite each having varying customer lifetime values (LTV). Furthermore, SurveyMonkey’s push to expand their business abroad was limited by language barriers, publisher reach, and the difficulty of copying campaigns, which span three business units, across multiple countries.
By identifying and optimizing high-value keywords based on geo-specific LTVs, Marin’s patented bidding algorithm increased SurveyMonkey’s overall LTV by 150% for key international campaigns. As a result, SurveyMonkey successfully doubled their spend internationally. With Marin’s Dimensions and AB Testing tool, they also reduced the amount of time spent on campaign management by 40%.
Congratulations to SurveyMonkey! We certainly hope there are more success stories like this one in the near future.
Marin is pleased to announce our recent video case study featuring iProspect, one of the world’s largest online ad agencies. iProspect has partnered with Marin in over 30 markets to provide services across search, display and social marketing. Marin Software has helped iProspect support and expand their customer base which spans across a variety of industries, from international retailers to entertainment and gaming companies. Check out the case study below!
Marin is thrilled to announce our recent case study with Vistaprint. We want to start by thanking Vistaprint for allowing Marin to earn their business and share their success story with a broader audience. Operating over 25 localized websites and shipping to more than 130 countries, Vistaprint offers small businesses and consumers a broad selection of customized printed products for making impressions and expanding business.
Prior to using Marin, Vistaprint was challenged by their need to scale keyword expansion efforts across a large portfolio of products. Furthermore, they struggled to gain insights into product performance across multiple business segments and needed a solution that would allow them to bid effectively, unconstrained by account structure.
By leveraging a combination of Marin bidding and forecasting, Vistaprint achieved an 8% incremental increase in clicks while hitting revenue and margin targets. Using Marin Dimensions, web query reports and bulksheets, they also reduced the amount of time spent on campaign management and reporting by 40%.
Congratulations to Vistaprint! We certainly hope there are more success stories like this one in the near future.
Marin is excited to announce the release of our case study with Blue Shield of California. We’d like to start by thanking Blue Shield and AMP Agency for allowing us to earn their business and share their success with a broader audience. Founded in 1939, Blue Shield of California is a not-for-profit health plan that offers a wide range of commercial and government services throughout the state of California.
Prior to leveraging Marin’s bidding solution, Blue Shield was challenged by their need to maximize lead volume at a target cost-per-lead (CPL). Furthermore, they needed help scaling their campaigns to balance volume and efficiency. By implementing a combination of time-of-day and position-based bidding, Blue Shield increased their lead volume by 78% and cut their CPL by 16%.
Congratulations to Blue Shield and AMP Agency! We certainly hope there are more success stories like this one in the near future.