Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘case study’

The Economist: Facebook Video Ads for More Subscriptions

The Economist: Facebook Video Ads for More Subscriptions

The Economist wanted to increase subscriptions to its newspaper across 24 countries, including the UK and the US. It also needed to keep the average subscription cost below a certain amount. Using Marin Social, The Economist gained 66% more new subscriptions with video ad campaigns, and lowered CPC by 72%. Video Ads for the Win […]

Read More »

Lonely Planet’s Cross-Channel Journey

Lonely Planet’s Cross-Channel Journey

Traveling to Timbuktu? Venturing off to Venezuela? Chances are good you’ll have a Lonely Planet guidebook in tow – maybe even a copy you purchased online. Lonely Planet is the world’s most successful travel publisher, printing over 120 million books in nine different languages. We are proud to be partners in their success, and thank the […]

Read More »

Virgin Atlantic: Open Stack & Open Skies

Virgin Atlantic: Open Stack & Open Skies

In today’s data driven world, businesses rely on multiple pieces of technology to deliver, optimize and manage their online advertising and website analytics. Virgin Atlantic is a great example, and here’s their quick open stack success story.[…]

Read More »

Best Practices Take Flight: easyJet Case Study

Best Practices Take Flight: easyJet Case Study

Lots of Marin customers operate in challenging markets, and easyJet is a prime example. Take a look at how easyJet teamed up with Resolution Media and Marin Software to achieve their goals, and pick up some tips for your own campaigns.[…]

Read More »

How Precision Dialogue Drove Leads & Conversions with Facebook

How Precision Dialogue Drove Leads & Conversions with Facebook

If you’re already doing some level of Facebook advertising, you’ve probably found it to be an effective part of your mix. But like any other advertising channel, there are often some challenges along the way. We take a look at Precision Dialogue’s story, and the best practices gleaned from their experience.[…]

Read More »

Universal McCann and American Airlines see Long-Term Success with Marin Software

Universal McCann and American Airlines see Long-Term Success with Marin Software

We are happy to say that Universal McCann and American Airlines have been partnered with Marin Software for over 3 years. Their experience is a good introduction for those who may be considering Marin as a bid management platform to take their business to the next level.[…]

Read More »

Is Manual Bidding Getting You Down?

Is Manual Bidding Getting You Down?

Paid search is one of the most effective and essential online search marketing strategies. However, as transaction volume increases and competition for keywords grows, paid search can also be increasingly complex and challenging to manage. If manual bidding is getting you down, read our new Del City case study to see how Marin can help.[…]

Read More »

ArrowMedia Hits the Bullseye with Marin Professional

ArrowMedia Hits the Bullseye with Marin Professional

It is our pleasure to announce a new case study with ArrowMedia! ArrowMedia is a digital advertising agency specializing in pay-per-click advertising and web analytics. Employing over 60 seasoned professionals out of Moscow and Krasnoyarsk, ArrowMedia also provides consulting, auditing, SEO, and automation services to advertisers across Russia. As the digital advertising landscape in Russia […]

Read More »

Farnell element14 Realizes Impressive Results with Marin Software

Farnell element14 Realizes Impressive Results with Marin Software

Farnell element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair in Europe, the Americas and Asia Pacific. We are happy to have their business, and thank Farnell element14 for allowing us to share their story in one of our newest case studies.[…]

Read More »

Experts Gather at Marin Masters NY to Share Industry Knowledge

Experts Gather at Marin Masters NY to Share Industry Knowledge

Last week, we hosted our bi-annual client educational event, Marin Masters, in NYC. Over 100 search experts in the tri-state area, from top agencies and global brands, gathered in the Screening Room at the Crosby Street Hotel to share their experiences and best practices with the Marin platform. A special thanks to Yahoo! for sponsoring and presenting their study released earlier this month on ad copy insights and optimization within the travel vertical. Some of the highlights from their presentation included: […]

Read More »