Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘campaign optimization’

Marin Software Partners with Tag Management Leader, TagMan

Marin Software Partners with Tag Management Leader, TagMan

Marin Software and TagMan are delighted to announce a new, certified partnership which brings Online Marketers the opportunity to streamline deployment of both tracking solutions and open up a world of best-in-breed attribution, reporting and campaign optimisation. TagMan is the global leader in tag management, with the industry’s most mature and proven platform for enterprise e-commerce. […]

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Historical Quality Score and Why It Matters To Search Marketers

Historical Quality Score and Why It Matters To Search Marketers

Of all the search publisher metrics available, Quality Score seems to always receive the most attention; yet search marketers have the least amount of visibility into how to effectively improve it and its impact on performance. What we do know is that every time a user conducts a search that triggers ads, a Quality Score is calculated based on a number of factors, including: […]

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The Search Marketer’s Post-Holiday Checklist

The Search Marketer’s Post-Holiday Checklist

The holiday season is approaching the finish line and 2012 is almost officially in the books. With Product Listing Ads seeing increased adoption and mobile devices continuing to garner the attention of consumers and advertisers, 2013 should prove to be yet another challenging, but rewarding year for search marketers. But before we usher in the New Year, we need to remember that our work in 2012 is not yet over. […]

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Trick or Treat: The Scariest Paid Search Mistakes

Trick or Treat: The Scariest Paid Search Mistakes

What do Halloween and Search Engines have in common? Well nothing really. But on the scariest day of the year, we thought it would be fun to share some of the scariest search marketing mistakes. Some of these may be stating the obvious, but nonetheless it’s always important to make sure you are paying close attention to every aspect of your paid search program. Anything short of this and you could be missing out on huge opportunities or wasting large percentages of your budget. […]

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