Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘campaign management’

7 Tips for Getting the Most Out of Your Google Shopping Campaigns

7 Tips for Getting the Most Out of Your Google Shopping Campaigns

Google Shopping campaigns are a great opportunity for retail advertisers to review their current PLA campaigns and optimize them for even better results. However, as many retailers are managing sometimes millions of products across thousands of brands and hundreds of feeds, adapting to and mastering the new Shopping campaigns system can seem like a huge […]

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3-Step User Guide to Getting Started With Google Shopping Campaigns

3-Step User Guide to Getting Started With Google Shopping Campaigns

Now that you’ve familiarized yourself with the new changes and functionalities you can expect from Google Shopping campaigns, it’s time to nail down where to start in your transition prior to the August rollout. The first thing to note is that regardless of how an advertiser’s existing PLA campaigns are set up today, there are […]

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3 Reasons Why Segmentation is Necessary to Understand Customer Lifetime Value

3 Reasons Why Segmentation is Necessary to Understand Customer Lifetime Value

Customer lifetime value is an excellent metric to incorporate into your marketing strategy, and segmentation makes it that much more powerful. It helps you avoid the pitfalls of estimating the average revenue per user, allows you to focus on the segments that matter most, and provides insight so you can make better decisions.[…]

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No More Mad Men: Today’s Agencies Consider New Channels and Vertical Publishers

No More Mad Men: Today’s Agencies Consider New Channels and Vertical Publishers

Agencies have come a long way since the “Mad Men” days. The rapid proliferation and fragmentation of digital, social and mobile platforms has fundamentally altered their role in the advertising landscape. We recently released “An Agency Primer” full of best practices, and here’s a quick preview.[…]

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Piecing Together the Content Marketing Puzzle

Piecing Together the Content Marketing Puzzle

“Content Marketing” is a hot topic these days, but many companies struggle to get beyond the buzzword and incorporate it into an effective marketing strategy. Here are some considerations to help you piece together a content marketing strategy for your business.[…]

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4 Secrets to Achieving Search & Social Synergy

4 Secrets to Achieving Search & Social Synergy

Last week, we revealed data showing the benefits of an integrated cross-channel strategy. But implementing that kind of strategy is easier said than done. Here are some practical tips from our latest white paper, The Multiplier Effect of Integrating Search & Social Advertising.[…]

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What Advertisers Need to Know about Google’s Upcoming Transition to Shopping Campaigns

What Advertisers Need to Know about Google’s Upcoming Transition to Shopping Campaigns

Google announced today that all advertisers must fully transition to Shopping campaigns by late August 2014. After this date, advertisers will no longer be able to manage PLAs through standard Search campaigns, and all remaining PLA campaigns will be automatically upgraded to Shopping campaigns. Here’s what you need to know. […]

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3 Basic Tweaks to Improve Your Paid Search Ad Copy & Increase CTR

3 Basic Tweaks to Improve Your Paid Search Ad Copy & Increase CTR

Paid search involves a million moving parts, but today we want to call out ad copy as a particularly important aspect. Good ad copy is convincing, drives click-through rates, and makes your ad stand out relative to your competitors. Here are 3 basic tweaks you can make for better ad copy and CTR.[…]

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3 Essential Ways to Optimize for Online and Offline Conversions

3 Essential Ways to Optimize for Online and Offline Conversions

Brands that seamlessly tie offline conversions to online events are positioned for success, but it’s easier said than done! Make sure you are successfully bridging the gap with these three essential tips on optimizing for online and offline conversions.[…]

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Why Big Data is a Big Deal for Digital Marketers

Why Big Data is a Big Deal for Digital Marketers

Big data. Everybody loves to throw this phrase around, but what does it really mean and why should search marketers care? We discuss the history of big data, its applications, and what it means to digital marketers today.[…]

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