Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘benchmark’

Top 2 Ways to Define Business Success

Top 2 Ways to Define Business Success

This post is the first in a 2 part series One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about the two most important things you need in order to help you to define your achievements. 1. […]

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3 Tips Every Mobile Marketer Should Know

3 Tips Every Mobile Marketer Should Know

Now that you’ve had a chance to check out our 2014 mobile benchmark report, it’s time to think about how to use this data to most effectively reach your audience. Here are some tips to get you started.[…]

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Compelling Trends from Marin’s 2012 Q1 Report

Compelling Trends from Marin’s 2012 Q1 Report

Marin is proud to announce the release of our 2012 Q1 online advertising report. This report, which identifies significant year-over-year paid search trends, was compiled using data from over 1,500 advertisers and agencies who invest over $3.5 billion annually in online advertising through Marin. At a glance, our study revealed […]

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Fresh Insights from Marin’s 2011 Q4 Report

Fresh Insights from Marin’s 2011 Q4 Report

We just released our Q4 online advertising report, identifying important trends year over year in online advertising. We sampled the Marin Global Online Advertising Index, which includes over 1,000 advertisers and agencies that invest over $2.7 billion annually in online advertising. Overall, our advertisers saw an increase in click-through-rate (CTR) and a decrease in cost-per-click (CPC). But more importantly […]

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Paid Search Spend Up; Advertisers Getting More Efficient

Paid Search Spend Up; Advertisers Getting More Efficient

Today, Marin Software released the latest Paid Search Quarterly Benchmarking Report. The report analyzes data from more than 800 large-scale advertisers and agencies that collectively spend in excess of $2 billion annually on paid-search. From the report, we not only see year-over-year paid search spend is higher but advertisers also appear to be operating more […]

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Higher Energy Prices Spell Dollar$ for Google?

Higher Energy Prices Spell Dollar$ for Google?

One question that’s often asked is whether energy prices impact ecommerce or other online transactions. While it’s a well-known fact that people drive less as gas prices go up, the impact of higher energy costs on online behavior isn’t well understood. Does the squeeze of higher gas prices reduce online purchases, as consumers cut back […]

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