Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘adwords’

How to Use Customer Match & Similar Audiences to Drive Holiday Sales

How to Use Customer Match & Similar Audiences to Drive Holiday Sales

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. With Q4 right around the corner, the big question is, “How can I drive more sales this holiday season?” Everyone wants to increase revenue, plus look for new and efficient ways to do so. Today we’ll focus on how you can leverage […]

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3 Search Tactics to Brush Off and Use in 2017

3 Search Tactics to Brush Off and Use in 2017

This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. With an abundance of new features being introduced every week, it can be a challenge to keep up with all the available opportunities worth taking advantage of in your paid search accounts. And sometimes it can be easy to get so involved […]

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The AdWords Performance Pizza: 8 Ways To Dominate Your Competition

The AdWords Performance Pizza: 8 Ways To Dominate Your Competition

This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here. If you’re already using Google AdWords to your advantage, there’s a good chance you’re using pizza to your advantage, too. Not when […]

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How to Put Custom Labels to the Best Use in Your Product Feed

How to Put Custom Labels to the Best Use in Your Product Feed

You’ve got your product feed set and sending to Merchant Center. You’ve created campaigns mapped from the attributes that make the most sense for your style of management. And, you’re pretty familiar with the set attributes you can use to define product groups: Item ID Brand Category Product Type         Condition Channel […]

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Similar Audiences + Customer Match: Google Ramps up First-Party Data Capabilities

Similar Audiences + Customer Match: Google Ramps up First-Party Data Capabilities

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. A few months ago, Google unveiled a new tool that allows advertisers to interact directly with an audience across the search, Gmail, and YouTube networks. That tool was Customer Match (See my previous post about setup tips). With this feature, advertisers could […]

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Your Detailed Testing Strategy for Expanded Text Ads

Your Detailed Testing Strategy for Expanded Text Ads

This is a guest post from Sarah Burns, Content Manager at Boost Media. With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift […]

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Re-engage Mobile App Users with AdWords

Re-engage Mobile App Users with AdWords

Google AdWords now lets you upload both Identifiers for Advertising (IDFAs) and advertising IDs in bulk so that you can target your mobile app users using the Google Display Network. Although you can use this feature to solicit new users under the right circumstances, its chief use is re-engaging your mobile app users. After all, […]

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How to Use AdWords Location Ad Customizers

How to Use AdWords Location Ad Customizers

This is a guest post from Jonathan Levey, Digital Marketing Manager at OneSky. Google AdWords location ad customizers represent a pay-per-click (PPC) way to target a specific audience in a specific location. With location ad customizers, you can change details in your PPC ads dynamically, whether it’s color details, price, size, dimensions, countdowns, sales events, or […]

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Top 3 Takeaways from Google’s AdWords Livestream 2015

Top 3 Takeaways from Google’s AdWords Livestream 2015

Yesterday morning at Google’s AdWords Livestream 2015, the AdWords team announced several exciting new features. The features they’ll be launching fall into three broad categories: ad experiences, automation, and measurement. Here’s a run-down of each: 1. Ad Experiences- Creating experiences for consumers when they’re looking for your business For Automobile Ads, Hotel Ads, Shopping Ads, […]

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3 Benefits of Paid Search Beyond Direct Response

3 Benefits of Paid Search Beyond Direct Response

Paid search is best known for its ability to leverage search intent to drive highly measurable direct response marketing. Paid search, however, transmits a number of extra benefits that not all marketers take into account. In this post, I explore three areas where paid search can drive value, even if your main goal marketing goal […]

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