Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘AdWords updates’

Top 3 Takeaways from Google’s AdWords Livestream 2015

Top 3 Takeaways from Google’s AdWords Livestream 2015

Yesterday morning at Google’s AdWords Livestream 2015, the AdWords team announced several exciting new features. The features they’ll be launching fall into three broad categories: ad experiences, automation, and measurement. Here’s a run-down of each: 1. Ad Experiences- Creating experiences for consumers when they’re looking for your business For Automobile Ads, Hotel Ads, Shopping Ads, […]

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Google Embraces the Marin “Cloner”

Google Embraces the Marin “Cloner”

In 2008, Marin unveiled the industry’s first “Cloner.” Eliminating tedious manual efforts in spreadsheets, the Cloner allows advertisers to quickly copy campaigns in order to replicate campaign settings and keyword targeting across geographies and devices. With the touch of a button, campaigns, budgets, ad groups, keywords, and creative are instantly duplicated, saving search marketers countless hours each week. Today, Google took a giant leap forward […]

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Google Allows Users to Mute Display Ads

Google Allows Users to Mute Display Ads

This morning, Google announced a new feature that will be rolling out across display ads over the next few weeks. In the upper right corner of select ads, a small [X] will now appear allowing users to click and “mute” ads from that campaign from being shown to them again. […]

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Google Updates Changes to Rotation Settings

Google Updates Changes to Rotation Settings

Last month Google announced a significant tweak to their “rotate evenly” creative setting. Amongst concerns over the lack of an opt-out for this change and the limitations of a 30-day window for longer creative tests, Google responded today with an update to the expected changes. […]

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