Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘2012 trends’

The Rise of Product Listing Ads: 2012 & Beyond

The Rise of Product Listing Ads: 2012 & Beyond

In October of 2012, Google successfully transitioned Google Product Search in the US to a commercial model built on Product Listing Ads (PLA). Though this enhanced shopping experience was faced with both criticism and praise when it was announced in May 2012, advertisers have seen PLA campaigns perform with a great deal of success. In fact, by the end of September 2013, over 100,000 retailers had inventory in Google’s new shopping model just in time for the holiday season. […]

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