In the old days of marketing, only the biggest brands could afford to get their messages out to big audiences via mass media vehicles like TV and radio. These days, increased media fragmentation and new tools like retargeting have evened the playing field, allowing mom-and-pop-shops to drive awareness among their target audience even faster than many large brands.
Retargeting provides a huge opportunity to small- and medium-sized businesses, but many marketers aren’t aware of how it works. How do you get started? How do you ensure you’re getting the biggest possible return on your investment? Outdated information about retargeting online can confuse good marketers and keep them unnecessarily sidelined.
We’re here to help. We’ve teamed up with HubSpot to bring you a guide to getting started with retargeting. You’ll get a full overview of all the major types of retargeting, plus insights on how to run your campaigns, create compelling ads, and measure your performance.
Download the free eBook now and start learning how to use retargeting to increase leads and traffic.