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Everything You Need to Know About Google’s Parallel Tracking

Everything You Need to Know About Google’s Parallel Tracking

By   October 18th, 2018

The October 30th deadline for parallel tracking is fast approaching. If you’re running paid advertising campaigns on Google Ads, consider these stats:

  • 53% of mobile users leave a site that takes longer than three seconds to load.
  • Parallel tracking will speed up landing page load times—by up to five seconds—for users coming from your Google Ads.

The math is clear: When Google’s parallel tracking rolls out on October 30th, many advertisers will gain more visitors and see a bump in campaign performance as a result.

But how does it work, exactly?

Learn More

Sign up for our webinar on Wednesday, October 24th at 10 am PT / 1 pm ET to learn about the implications of parallel tracking. We’ll discuss how parallel tracking:

  • Helps load your landing pages more quickly
  • Reduces lost visits due to slow page load times
  • Improves ad performance and conversions

Sign up today to secure your spot.

Speaker Bios

Prashant Nair is a Product Manager at Google. He has extensive experience across all areas of digital advertising including demand side, supply side, ad network, data platform, and analytics. At Google, he’s led product operations for AdX and YouTube Ads, and helps develop the vision that fuels innovation for AdWords, AMP, speed, scoring, reporting, and more.

William Hartley-Booth is a Marin Senior Product Manager who oversees Marin’s conversion tracking products, among other responsibilities. He joined Marin in 2010 after holding positions at other advertising technology companies specializing in optimizing digital advertising across search, social, and display.