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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

By   June 29th, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

How to Map and Make Sense of Engagement Metrics that Matter

Building an effective customer engagement plan can be daunting. eMarketer’s Lauren Fisher spoke with Jennifer Zeszut, co-founder and chief customer officer of Beckon, on how to set up an effective customer engagement framework.

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Microsoft matches Google Lens with AI-powered visual search for Bing

You can ‘Bing’ a picture now. See how Google’s main competitor is entering the world of visual search.

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Facebook starts showing all ads a Page is running

In its continuing efforts towards greater transparency, Facebook has introduced an “Info & Ads” section on Pages. It lists all ads the page has run across Facebook, Instagram, Messenger, and partner networks.

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Google streamlines ad products, winding down AdWords, DoubleClick branding

Google has rebranded its advertising products and consolidated them into Google Ads. Marketing Dive digs into the rationale behind the changes.

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We Have Reached Peak Screen. Now Revolution Is in
the Air.

“Tech has now captured pretty much all visual capacity,” writes New York Times columnist Farhad Manjoo. In this new phase of what he calls “Peak Screen,” what comes next?

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