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Find Your New Luxury Audience with <br>The Sharper Image

Find Your New Luxury Audience with
The Sharper Image

By   April 26th, 2016

The Publisher Spotlight is a series where we introduce premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we spoke with Kirk Ciarrocchi, Paid Search Marketing Manager at The Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech lifestyle products.

Where people find creative gifts for all occasions

The Sharper Image is the online place to go for cutting edge gadgets and electronics, as well as luxury home and lifestyle products. Our unique products add style and comfort to any home and also make great gifts for Mother’s Day, Father’s Day, birthdays, weddings, and the holidays. No matter what the occasion is, our customers visit our website to find original and creative gifts. Our top categories include drones, hover boards, air purifiers, massage chairs, audio and sound, travel accessories, and sleep solutions.

With over 500,000 unique visitors per month and over 3 million unique visitors during the November–December holiday season, our website reflects the popularity of our brand.

The Sharper Image audience is made up of avid and
active shoppers

Our users tend to be very affluent, are not price-sensitive, and are consistently active shoppers. As far as connecting with complementary partners goes, we’ve done similar strategies with our catalog mailing lists, and found a strong connection between our customers and the customers of other luxury living brands.

For instance, we’ve partnered with brands offering goods and services such as wine subscriptions, travel merchandise, performance bicycles, finance and insurance, and home décor. We think that our customer base would be a great fit with a number of different types of retailers.

Other important stats to note are that 91% of our users live in the United States, with a 50/50 split between males and females. Additionally, 92% of our users are over the age of 25, and 72% are over the age of 35.

How did you learn about Partner Connect?

In developing a more advanced display strategy, our Marin team recommended Partner Connect as a way to share and find highly qualified and targeted audiences. After finding huge success with Marin in our search efforts, being able to leverage Marin in other areas seemed like a no-brainer because we’ve already proven that the technology works, and works well.

What goals are you looking to achieve with
Partner Connect? 

We’d love to be able to share our data with other non-competing brands. While benefiting our partners, we hope to learn even more about our customers and their interests.

Interested in targeting The Sharper Image’s audience? Learn more about audience extension with Partner Connect!

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