Marketing Insights
Marin Software's Official Blog

Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey

Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey

At Marin, we know that the most powerful marketing programs are ones that combine the best of search and social advertising. Marketers who unify their programs gain the opportunity to deliver incremental ROI. To actually accomplish this, however, digital marketing teams need to think less about the channel and more about locating where people are […]

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Your Google Analytics Data Will Never Match Your Facebook Data

Your Google Analytics Data Will Never Match Your Facebook Data

Tracking the performance of your social campaigns is one of the most important factors for success. The fact is that your Google Analytics data and your Facebook data will never match. Why is this? The only way to accurately measure your Facebook data is through Facebook reporting itself. 1. Cross Device Conversions In this day […]

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Broad Audiences: Expand the Reach of Your Facebook Dynamic Ads

Broad Audiences: Expand the Reach of Your Facebook Dynamic Ads

This is the fourth and final article in a series on the nuts and bolts of Facebook Dynamic Ads. See our previous articles: Acing cross-sell and upsell campaigns Achieving better results Using the right metrics to measure and refine success When Dynamic Ads first rolled out, scalability was based entirely on the volume of traffic […]

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Budget Algo Optimizer: Automatically Adjust Budgets to Top-performing Audiences

Budget Algo Optimizer: Automatically Adjust Budgets to Top-performing Audiences

We’re currently running a closed beta of our Budget Algo Optimizer. With this new feature, Marin Social’s data science team has developed a proprietary algorithm that allows you to automatically adjust budgets within your ad sets based on top-performing audiences. When paired with CPA bid rules, the budget algorithm increases efficiency of your Facebook campaigns […]

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3 Gift-Worthy Search Advertising Tips for <br>Mother’s Day

3 Gift-Worthy Search Advertising Tips for
Mother’s Day

Mother’s Day is right around the corner. As children, husbands, significant others, friends, and even extended family search for the perfect gift to shower the moms in their lives, this celebratory holiday presents an opportunity for advertisers to generate incremental sales via paid search. While some shoppers already know what to get mom for Mother’s […]

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Retention-Based Metrics for Your Facebook Dynamic Ads Campaigns

Retention-Based Metrics for Your Facebook Dynamic Ads Campaigns

This is the third article in a series on the nuts and bolts of Facebook Dynamic Ads campaigns. See our previous article on acing Facebook Dynamic Ads cross-sell and upsell campaigns, as well as seven quick tricks for better results. In today’s post, we discuss the Facebook Dynamic Ads metrics you should use to measure […]

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New from Marin Social: Our Next Generation of Media Plans

New from Marin Social: Our Next Generation of Media Plans

Simplify Campaign Creation with Multi-Objective Media Plans This month, we’ve rolled out several new UI enhancements to help our users streamline workflows—most notably, our next generation of media plans. Marin Social now supports the ability to create media plans with multiple objectives, which provides users the ability to create campaigns and view performance across objectives […]

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7 Facebook Dynamic Ads Tricks for Better Results

7 Facebook Dynamic Ads Tricks for Better Results

This is the second in a series of posts on the nuts and bolts of Facebook Dynamic Ads. See our previous article on acing Facebook Dynamic Ads cross-sell and upsell campaigns. In today’s article, we show you seven ways to fine-tune your Dynamic Ads campaigns for the best results.   1. Improve match rates from […]

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Will Google’s Ad Blocker Save the Free Internet?

Will Google’s Ad Blocker Save the Free Internet?

Every morning I read the WSJ (print edition!) and enjoy a cup of coffee. It’s typically a low-key affair. But today was no ordinary day. I was taken aback when I read this headline: “Google Plans Ad-Blocking Feature in Popular Chrome Browser.” “What the heck?!” was my split-second reaction, followed by, “This is madness!! What […]

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The Beginner’s Guide to Retargeting

The Beginner’s Guide to Retargeting

In the old days of marketing, only the biggest brands could afford to get their messages out to big audiences via mass media vehicles like TV and radio. These days, increased media fragmentation and new tools like retargeting have evened the playing field, allowing mom-and-pop-shops to drive awareness among their target audience even faster than […]

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