Marketing Insights
Marin Software's Official Blog

4 Hurdles to Overcome in Implementing an Attribution Strategy

4 Hurdles to Overcome in Implementing an Attribution Strategy

You’ve finally figured out what attribution model is best for your organization. From here, you’ll most likely have to overcome some additional hurdles. Here are the most common things to consider in executing an attribution strategy. 1. Meet your users where they are Despite recent entrants like Amazon and Pinterest shaking up the ad tech […]

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The Latest Trends Keeping Digital Advertisers Up at Night

The Latest Trends Keeping Digital Advertisers Up at Night

In our State of Digital Advertising report, we surveyed over 500 global B2C advertising professionals across the retail, automotive, travel, and finance sectors. The companies ranged from $40 million to over $1 billion in annual sales with an average annual digital advertising spend of more than $2.4 million. Our survey results uncovered several key themes […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Why marketers struggle to define artificial intelligence A survey of over 300 North American B2B marketers […]

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Amazon on the Rise: Our Q2 2018 Digital Advertising Benchmark Report

Amazon on the Rise: Our Q2 2018 Digital Advertising Benchmark Report

Our latest research finds that as search spend continues to grow from increased clicks and CPCs, another channel is quickly gaining traction: eCommerce, due to the rise in spend on Amazon. Now capturing over 20 percent of digital ad spend for our clients advertising on that platform, Amazon’s Sponsored Product Ads represent 79 percent of […]

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Amazon Prime Day: How Advertisers and Retailers Can Prevail

Amazon Prime Day: How Advertisers and Retailers Can Prevail

One of the biggest sales event of the year is on the horizon and approaching rapidly. Amazon Prime Day is the yearly promotion where Amazon reduces prices on a wide-ranging selection of items for its Prime membership customers. According to Amazon, in 2017, Amazon Prime Day sales surpassed Black Friday and Cyber Monday sales globally, […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Voice commerce with smart home devices is growing fast Trade publication Voicebot.ai reports that 26% of […]

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Google Marketing Live: New Features, New Focus

Google Marketing Live: New Features, New Focus

Didn’t have time to catch the keynote from Google Marketing Live? We’ve got you covered. Here are highlights from this year’s event and what they mean for digital marketers. Safety First Given the current hot topics of data privacy and brand safety, it wasn’t surprising for Google to focus on the value of advertising, transparency, […]

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Efficient Advertising with Privacy Protection

Efficient Advertising with Privacy Protection

Amidst a shaky GDPR rollout, we saw a number of industry changes (in addition to big shifts earlier this year) that impact measurement and tracking: Apple announced Intelligent Tracking Prevention (ITP) phase 2.   Google will roll out Parallel Tracking this fall.   Google deprecated the user ID field from DoubleClick Campaign Manager premium reports, […]

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Unifying Your Advertising Across Google, Facebook, and Amazon

Unifying Your Advertising Across Google, Facebook, and Amazon

The “big three” publishers—Google, Facebook, and Amazon—operate as walled gardens by design. Sadly, they have zero incentive to share data across channels. This siloed approach is totally at odds with your goals as an advertiser—you need a single view of performance to run effective cross-channel ad campaigns. There’s an answer—our next-generation advertising solution, MarinOne, unifies […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. How to Map and Make Sense of Engagement Metrics that Matter Building an effective customer engagement […]

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