Marketing Insights
Marin Software's Official Blog

Navigating the World of Mobile Ad Networks

Navigating the World of Mobile Ad Networks

This is a guest post from Sophia Fen, Mobile Account Manager at 3Q Digital. As a digital advertiser, you most likely spend the majority of your digital media dollars on Google and Facebook. It makes sense—eMarketer forecasts that together, the two tech giants will make up more than 46% of global digital ad spend this year. […]

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Key Takeaways from SMX Advanced 2017 in Seattle

Key Takeaways from SMX Advanced 2017 in Seattle

Over 1,300 people and 60 exhibitors traveled to Seattle from June 12-14 to attend SMX Advanced. This year’s event kicked off with a rooftop networking reception for SEO and SEM professionals. An overcast sky and arctic winds couldn’t dampen the crowd’s enthusiasm for topics like bidding strategies, attribution models, and audience targeting. Search and social […]

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The Ultimate Guide to Dynamic Ads on Facebook

The Ultimate Guide to Dynamic Ads on Facebook

Dynamic Ads allows advertisers with a product feed to automatically deliver personalized ads based on the interest people show on your website site or app. This powerful—and largely untapped—ad type delivers hyper-targeted ads on Facebook, Instagram, and the Audience Network to people most likely to buy what you’re selling. In our Ultimate Guide to Dynamic Ads […]

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3 Reasons to Manage Your Product Feed with Your Shopping Campaigns

3 Reasons to Manage Your Product Feed with Your Shopping Campaigns

Search advertisers are having an increasingly common conversation around the importance of product feed optimizations in the context of overall Shopping performance. Truly, you can’t maximize results of your campaigns by only managing campaign-side efforts or only tweaking the product feed. To get the most out of your Shopping endeavors, it’s important to know what’s […]

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Broad Audiences: Find New Customers with Dynamic Ads

Broad Audiences: Find New Customers with Dynamic Ads

We’re excited about the new rollout of Broad Audiences for Dynamic Ads! Up until now, we’ve been in closed beta for this feature. As we discussed in a previous blog post, Broad Audiences helps you expand the reach of your Dynamic Ad campaigns, by serving more relevant ads to people who haven’t visited your website. […]

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7 Advanced Google Shopping Strategies

7 Advanced Google Shopping Strategies

With Google Shopping now dominating search ads, retail advertisers who stay ahead of the game stand to gain the most clicks and conversions. Clicteq’s Wesley Parker provides expert tips for search marketers to stand out and expand your reach.

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Introducing Smart Images for Dynamic Ads

Introducing Smart Images for Dynamic Ads

To help retail and e-commerce advertisers create more compelling creative and increase sales, today we’re rolling out Smart Images for Dynamic Ads to our customers as a closed beta feature. Add a Personalized Touch to Stand Out from the Competition With Marin Social’s drag and drop editor, you can enhance ad creatives with details at a […]

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Things You Can Do Today to Align with Google Next

Things You Can Do Today to Align with Google Next

This year’s Google Marketing Next in San Francisco highlighted some exciting innovations coming out of Mountain View. Google’s advances with machine learning are paving the way for the next phases of search marketing. We took a look at several key messages from the Innovations Keynote, and identified things you can immediately do to enhance your […]

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Organic Search: A Simple Strategy for You to Climb the SERP

Organic Search: A Simple Strategy for You to Climb the SERP

Many businesses vie for the coveted spots at the top of search results. Or, even better—being able to clinch the tops spots without spending a penny. Of the many different actions that businesses can take to improve organic search results, here are the most essential. Keyword Density Keyword density is a measure of how often […]

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SKAGs in the Time of Google Exact Match Close Variants

SKAGs in the Time of Google Exact Match Close Variants

On March 17th, Google announced its intention to expand close keyword variation matching for exact match keywords to include additional rewording and reordering. In other words, exact match keywords would be eligible to match to more search queries. Google argues that this update will assist advertisers in finding the right keywords to bid on, saving […]

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