3 Tips Every Mobile Marketer Should Know

Now that you’ve had a chance to check out our 2014 mobile benchmark report, it’s time to think about how to use this data to most effectively reach your audience. Here are some tips to get you started.[...]

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By   •  March 20th, 2014

Benchmark Report: Mobile Search Advertising Around the Globe

Our much anticipated mobile benchmark report is here, packed full of data and graphs that illuminate the mobile search landscape. Make sure to download your full copy of Mobile Search Advertising Across the Globe: 2014 Annual Report.[...]

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By   •  March 19th, 2014

3 Surefire Strategies for Driving Success with Remarketing Lists for Search Ads

Remarketing lists for search ads (RLSA) enable advertisers to optimize campaigns based on user demographics and behavioral attributes. Here are 3 strategies used by Marin customers today that underscore the power and flexibility RLSAs bring to any paid search program.[...]

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By   •  March 17th, 2014

Marketing Attribution 101

Did you know? Only about half of businesses carry out some sort of attribution. Our latest post discusses the models and motivation of good marketing attribution. To learn more, make sure to download our guide, “An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display, & Social Advertising.”

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By   •  March 13th, 2014

How Precision Dialogue Drove Leads & Conversions with Facebook

If you’re already doing some level of Facebook advertising, you’ve probably found it to be an effective part of your mix. But like any other advertising channel, there are often some challenges along the way. We take a look at Precision Dialogue’s story, and the best practices gleaned from their experience.[...]

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By   •  March 10th, 2014

Teaming Up with Boost Media

One of the single most effective ways a digital marketer can improve the performance of a campaign is through better ad copy. To help advertisers get more out of their creative, we’ve teamed up with Boost Media (formerly BoostCTR).[...]

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By   •  March 4th, 2014

What Facebook’s Campaign Restructure Means For You

In late November 2013, Facebook announced that its campaign structure would get a major overhaul in the new year. The revised structure includes a new management “level” called the Ad Set. Our social expert breaks down the changes and explains how Marin is prepared to ensure a smooth transition.[...]

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By   •  March 3rd, 2014

In Search of Marinterns at Super Saturday

The search for summer interns is already on, and our recruiting team has been hitting the road! Last week we visited Cal and Oregon State, and hosted a great Super Saturday event. If you have questions about summer internships, feel free to reach out to @MarinCareers.

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By   •  February 28th, 2014

7 Smart Ways to Retarget Across Devices with Facebook Custom Audiences

Facebook’s official launch of Custom Audiences from Your Website is a real game-changer. Here are 7 ways to reach, engage, nurture, and acquire customers across devices using this clever retargeting solution.[...]

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By   •  February 26th, 2014

Learn to Reduce Irrelevant AdWords Costs & Boost Conversions in 15 Minutes

Are you letting irrelevant clicks drain your piggy bank? This quick 15 minute read will cover the basics of your targeting options, how to identify where you might be wasting costs, and how to better understand data performances for superior optimization.

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By   •  February 25th, 2014

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