This is a guest post from Vernon Johnson, Paid Social Account Manager at 3Q Digital. It’s becoming increasingly important to understand attribution, especially as it relates to each channel and analytics platform. Marketing as a whole is about creating meaningful and lasting connections between people and businesses. But, in order to get a clear picture […]
As savvy marketers know, it often takes multiple touches with a brand before a prospect or existing customer takes a desired action. We’ve created a sample workflow that illustrates how Google and Facebook can work together in an integrated, cross-channel way to deliver both new conversions and repeat purchases. From Intent to Purchase As we […]
Online retail is on the rise, with the National Retail Federation estimating an 8-12% US e-commerce bump in 2017. Still, most purchases continue to happen in stores—how can retail advertisers accurately measure the impact of their digital advertising efforts on these brick-and-mortar sales? To help close this gap, we’ve launched Offline Conversions in Marin Social. […]
Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile shopping revolution, Facebook continually develops new mobile ad formats to deliver a smooth user experience and that allow advertisers to exhibit a wide range of available products. Collection Ads is one such format. A Brief […]
You may have noticed the trend towards Facebook flexible placements (i.e., placement optimization). Are these worth incorporating into your account? In this article, we cover the main advantages of placement optimization and why you should include it in your marketing strategy. The benefits sound a lot like common business goals: timesaving, efficiency, and expanded reach. […]
The year is halfway over but digital advertising remains fast and furious. From what we’ve seen in our blog traffic, it’s clear that marketers want to keep on top of the latest trends and channel announcements, and are also continually looking for ways to enhance their digital ad strategies. To honor these past six months, […]
The Economist wanted to increase subscriptions to its newspaper across 24 countries, including the UK and the US. It also needed to keep the average subscription cost below a certain amount. Using Marin Social, The Economist gained 66% more new subscriptions with video ad campaigns, and lowered CPC by 72%. Video Ads for the Win […]
People can’t click ads they don’t see. Audience targeting is the best way to reach the right people with relevant ads and grow revenue. And, when it’s done in an integrated way across channels, audience targeting will jump-start your advertising efforts. Google and Facebook have particular strengths that help advertisers. Google captures data on what […]
Retailers have a lot to think about these days. Between political risks and inflationary pressure, consumers are more cautious. Retailers have to constantly shift to remain competitive and maintain customer loyalty. Recent studies in millennial consumer behavior reveal that ‘the convenience factor’ may be more important than price when considering a purchase. Brands who play off […]
Facebook recently worked with Kantar Worldpanel to test the hypothesis: is someone exposed to an ad on both TV and Facebook more likely to buy? Specifically, would there be at least a 22% lift in sales from this “double exposure” on both channels? The short answer: yes. The amazing answer: the lift was actually 29%—1.3 […]
Chris Lien and Matt Tucker share drinks and ideas with customers and strategic partners at #MarinMasters. pic.twitter.com/u49TXSxTH8
Awesome weather, discussions, and people at this year's #MarinMasters. pic.twitter.com/YhrEU9IS2N
Marin's Derek Yuan unveils our latest product roadmap. #MarinMasters pic.twitter.com/ZAuevee6KV
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Analytics, Attribution, Facebook