In Q4 2018, paid search continued its upward trend, growing 10% YoY. As inventory gets more expensive, however, more spend doesn’t necessarily mean more clicks—there was a modest 10% increase year-over-year in Retail, less than the search spend for the vertical. Instagram Stories and Dynamic Product Ads ruled, however—Instagram received 18% of total Facebook spend, […]
Who doesn’t love visiting the science museum? On a Thursday! In February! Marin Software and The Drum are bringing hundreds of digital advertisers together in London’s spectacular Science Museum on February 7th for The Big Bang event. We’re aiming for breakthrough thought leadership, deep learning, and an opportunity to mingle with top brand marketers. It’s […]
This is a guest post from Johnathan Dane, Founder and CEO of KlientBoost. Landing pages, especially eCommerce landing pages, have just one job — to get visitors to buy something. But if eCommerce “best practices suck and are worthless,” as GetUplift founder and conversion optimization expert Talia Wolf says, how do you make improvements that actually move […]
Everyone knows what it means when you say, “You are what you eat.” Well, a product feed is (quite literally) what your ad campaigns are eating. This is the diet that’s fed into your campaign structure and eventually constitutes various ad types across the primary platforms (Google, Amazon, Facebook), as well as hundreds of others. […]
Mobile app install campaigns allow developers to promote iOS and Android apps across Facebook, Instagram, and Facebook Audience Network. These platforms advertise your app within a specific campaign and budget, and let you target specific devices and even device versions. This campaign type is only available for advertisers with an app, as people will be […]
As we kick off 2019, it seems like eons since the first eCommerce transaction back in 1979, when entrepreneur Michael Aldrich invented online shopping. Since then, the space has exploded—with tens of thousands of eCommerce sites in existence today. In her 2018 internet trends report, Mary Meeker estimated that eCommerce accounted for 13% of total […]
From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of a standard text ad. Every ad had 25 characters in a headline and 35 characters in each of the two description lines. Also, advertisers could get beyond […]
As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry data and the Marin Advertising Index—which represents billions of dollars […]
Digital marketing—especially social media marketing—is a fast-paced industry, with change often happening faster than you can say “professional development.” As social marketing gets more popular with the passing of each year, publisher ad offerings keep expanding accordingly. Obviously, there are essential skills every social marketer should have: an analytical mind (or even better, a background […]
Okay, social advertisers—have you laid out your goals for 2019? To help you with strategic planning, we put together a New Year’s resolutions list especially for you. I will fine-tune my attribution to better understand my biddable performance. Most advertisers still rely on last-click attribution when evaluating their biddable channel performance. This attribution model has […]
Instagram recently announced its new checkout feature, making it easier and more convenient to buy from some of your favorite brands. How exactly does it work and what does it mean for retail advertisers? #Instagram #shopping #digitalads ow.ly/qQi950qOejk pic.twitter.com/KD5NFMllhZ
Marin’s Offline Connect lets advertisers upload transaction data into their Marin application, and then tie those users back to an online event that took place on the advertiser’s website. ow.ly/CVBv50oUufl #retailadvertising #shoppingads pic.twitter.com/lRi7XaIzlI
How do you coordinate your Facebook, Google, and eCommerce campaigns to deliver growth? Download our Search, Social, and eCommerce Guidebook to learn everything you need to know to create revenue-boosting digital ad campaigns. ow.ly/WKdP50qucYj pic.twitter.com/hRD6TgvvCN
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