Google Exact Keyword Match Changes: Everything You Need to Know

Last Thursday, Google announced that exact keyword match will now include close variant keywords as well. Many of you may be wondering what this means for your campaigns and what action is required on your part. We’re here to assure that there is no reason to panic! For some background, advertisers currently have two options […]

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The Secret to Successfully Structuring Your Google Shopping Campaigns

Now that you are well-versed in the changes coming with Google Shopping campaigns, you are probably busy preparing to make the upcoming transition. However, given the changes Google has made to the way campaigns are structured, it can be confusing to figure out how to best set things up to suit your business needs. In […]

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Marin Software’s Busy Schedule At DMEXCO 2014

It’s that time of year again! DMEXCO, Europe’s largest online marketing trade show and conference, kicks off in Cologne, Germany on September 10th & 11th, 2014. Over these two days, experts from around the world will come together to discuss the latest trends and topics in the industry. Of course, Marin Software will be present […]

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3 Tips for Creating Dynamic Ads for Your Facebook Retargeting Program

As you may have noticed, turning products into personalized Facebook ads through dynamic retargeting campaigns is a great way for advertisers to get optimal airtime with their audiences, producing a more intimate, unique ad experience that inspires visitors to convert. When looking at a sample of Perfect Audience advertisers, we saw a 400% boost in […]

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Search, Meet Display. Display, Meet Search.

In the last couple of years, we’ve seen the display world become increasingly programmatic and biddable, whilst search marketers have been looking for new ways to optimize campaigns. This has created a crossbreeding of skills and minds in the two areas, resulting in the search world using display tactics, and the display world using search […]

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Twitter Retargeting Strategy for Online Retailers

If you have an online store, you know it’s difficult to bring back visitors to your website. With 67% of shoppers abandoning their shopping carts, retailers need to be creative and constantly remind their users to come back to complete their purchases. Web retargeting has helped solve some of these problems but with customers switching […]

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7 Tips for Getting the Most Out of Your Google Shopping Campaigns

Google Shopping campaigns are a great opportunity for retail advertisers to review their current PLA campaigns and optimize them for even better results. However, as many retailers are managing sometimes millions of products across thousands of brands and hundreds of feeds, adapting to and mastering the new Shopping campaigns system can seem like a huge […]

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3-Step User Guide to Getting Started With Google Shopping Campaigns

Now that you’ve familiarized yourself with the new changes and functionalities you can expect from Google Shopping campaigns, it’s time to nail down where to start in your transition prior to the August rollout. The first thing to note is that regardless of how an advertiser’s existing PLA campaigns are set up today, there are […]

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4 Ways to Optimize for Lifetime Value Using Segmentation

Once you have a good understanding of your high-value customers, you can start developing strategies to drive higher customer lifetime value. In our fourth and final blog post in this series, we cover 4 scenarios for increasing CLV.[...]

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Search & Social Score Big at World Cup

The World Cup has shown us crazy fans, incredible level of play, and even an unfortunate chomp to the shoulder. Hopefully you’ve been paying attention to your digital strategy through all this, because it turns out that the World Cup has had a huge impact on consumer behavior.[...]

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