Marketing Insights
Marin Software's Official Blog

Amazon on the Rise: Our Q2 2018 Digital Advertising Benchmark Report

Amazon on the Rise: Our Q2 2018 Digital Advertising Benchmark Report

Our latest research finds that as search spend continues to grow from increased clicks and CPCs, another channel is quickly gaining traction: eCommerce, due to the rise in spend on Amazon. Now capturing over 20 percent of digital ad spend for our clients advertising on that platform, Amazon’s Sponsored Product Ads represent 79 percent of […]

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Amazon Prime Day: How Advertisers and Retailers Can Prevail

Amazon Prime Day: How Advertisers and Retailers Can Prevail

One of the biggest sales event of the year is on the horizon and approaching rapidly. Amazon Prime Day is the yearly promotion where Amazon reduces prices on a wide-ranging selection of items for its Prime membership customers. According to Amazon, in 2017, Amazon Prime Day sales surpassed Black Friday and Cyber Monday sales globally, […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Voice commerce with smart home devices is growing fast Trade publication Voicebot.ai reports that 26% of […]

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Google Marketing Live: New Features, New Focus

Google Marketing Live: New Features, New Focus

Didn’t have time to catch the keynote from Google Marketing Live? We’ve got you covered. Here are highlights from this year’s event and what they mean for digital marketers. Safety First Given the current hot topics of data privacy and brand safety, it wasn’t surprising for Google to focus on the value of advertising, transparency, […]

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Efficient Advertising with Privacy Protection

Efficient Advertising with Privacy Protection

Amidst a shaky GDPR rollout, we saw a number of industry changes (in addition to big shifts earlier this year) that impact measurement and tracking: Apple announced Intelligent Tracking Prevention (ITP) phase 2.   Google will roll out Parallel Tracking this fall.   Google deprecated the user ID field from DoubleClick Campaign Manager premium reports, […]

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Unifying Your Advertising Across Google, Facebook, and Amazon

Unifying Your Advertising Across Google, Facebook, and Amazon

The “big three” publishers—Google, Facebook, and Amazon—operate as walled gardens by design. Sadly, they have zero incentive to share data across channels. This siloed approach is totally at odds with your goals as an advertiser—you need a single view of performance to run effective cross-channel ad campaigns. There’s an answer—our next-generation advertising solution, MarinOne, unifies […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. How to Map and Make Sense of Engagement Metrics that Matter Building an effective customer engagement […]

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What You Need to Know About Amazon’s Inventory Performance Index

What You Need to Know About Amazon’s Inventory Performance Index

One of the core competencies that separates Amazon sellers that can scale from those who can’t is inventory management. This is especially true for sellers utilizing Fulfillment by Amazon (FBA), a well-oiled process that both minimizes storage costs and maximizes customer satisfaction with healthy stock rates. While walking this tightrope, FBA policies and terms change […]

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7 Marketing Tips to Attract Wedding Gift Purchasers

7 Marketing Tips to Attract Wedding Gift Purchasers

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Summer’s finally here. For most of our weekends that means one thing—weddings. Spring through summer is well known as wedding season in the US, and for digital advertisers, the industry can be a lucrative one. But how about for those of us […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting digital marketing industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Google Clears Up Confusion Around Mobile-First Indexing A recap of Google’s tweets deciphering the […]

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