Tis’ the Season of RLSAs

During the last the last two Holiday seasons, Google Product Listing Ads (PLAs) captured the attention of performance marketers. Retailers adopted the ad type as though it were the latest fashion trend. And while we don’t see the use of Google Shopping campaigns and PLAs slowing down this season – we expect retailers to devote […]

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2 Tactics to Maximize ROI During Peak Seasons in 30-Seconds or Less

Marketers are familiar with the yearly crush around the November and December shopping period. Although the holidays get the most attention, peak seasons come and go multiple times a year and the timing can vary by industry vertical and company. We’ve provided two tactics that will take less than 30 seconds to implement to help […]

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4 Ways to Improve Measurement and Targeting Through Data Onboarding

This is a guest post from Justin Schuster, VP of Marketing for LiveRamp. Some of your most valuable marketing data lies within your CRM system, commerce platforms, and other customer databases. Through data onboarding, you can bring this data into your digital marketing applications and media platforms, which enables you reach customers with more relevant […]

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Black Friday 2014: Early Predictions

Black Friday and Cyber Monday are quickly looming and retail stores are already beginning to advertise and promote their deals for these annual events. This is also the first year that Shopping campaigns are available for advertisers, although we have an idea of what to expect based off Product Listing Ads (PLAs) last year. We […]

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5 Key Tactics to Unlock Missed Opportunities on Bing

Today’s sophisticated advertisers know the importance of investing in Bing Ads – they’re a great way to reach over 150 million unique searchers. But even the best advertisers have room to improve. That’s why we’re excited to reveal 5 key tactics to unlock missed opportunities on Bing! Let’s get started… Tactic #1 – Capitalize on […]

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4 Tips for Managing Your Settings for Group-Level Targeting in Facebook Campaigns

In early October, Facebook announced the second phase of their migration to a new campaign structure for advertisers. These campaign structure updates are being rolled out in order to make Facebook campaign management and reporting easier and more insightful for advertisers. As part of the migration, all targeting, placement and bid settings will be moved […]

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Native Advertising Joins the Search Family with Yahoo Gemini

When marketers talk about their Search strategies, one can expect to hear the usual suspects mentioned: “combining traditional search with social is big”, “don’t forget about optimizing for mobile search”, but few ever expect to hear about native ads in their Search conversations. Native ads usually fall under the category of display advertising, but today […]

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Winter is Coming! Prepare Your Strategy for the Arctic Blast

Remember the Polar Vortex that hit in January? Well grab your warmest coat, because forecasters are predicting another bout of frigid temperatures across much of the United States later this week. As the mercury drops and the arctic blast sweeps the country, consumers will be cozying up inside… which has some very real implications for […]

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Google Exact and Phrase Match Search: 2-Month Performance Review

Google rocked the search world this August with the announcement that they were changing the definition of Exact Match and Phrase Match to include close variants of their keywords, such as misspellings or plural variants. This caused a huge uproar from search marketers over the potential effect this could have on their search performance. Almost […]

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The 2 Basic Steps for SEM Traffic Forecasting

In search marketing, the bidding and optimization are fairly standardized across different marketers and agencies. Most search engines and bidding platforms enable users to conduct sophisticated optimizations. But for traffic forecasting, there isn’t an industry standard process. During my 7 years in search, this is the one subject no two marketers can consistently agree on. […]

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