This is a guest post from Zenia Johnson, Account Lead at 3Q Digital. Although we’ve barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what’s right around the corner: the inevitable start of the 2019 holiday season. With the start of that comes meetings and conversations where we chew over the […]
Nautilus was working with an agency that used its own ad accounts to run Nautilus campaigns on Facebook. The agency “owned” the data and was reluctant to share any kind of historical performance. Without any kind of first-party data to build valuable insights from and optimize towards, Nautilus was eager to partner with a team […]
Amazon’s Sponsored Products ads are one of the fastest growing ad types in the industry. Marketers who’ve eagerly joined the party may wonder: how do I maximize results and continue to scale? As Amazon adds to its native optimization features and evolves its offering, marketers can leverage Marin’s patented automated bidding algorithm on Amazon Sponsored […]
Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics and what Marin can do to help. So…What Are Impression Share and Impression Rate? By definition, impression share is the percentage of impressions that your […]
When I first started working in digital marketing, part of my training process was learning about best practices, campaign structure, and all kinds of additional tools provided by publishers and third party vendors to drive success for brands. As discussed in my previous posts, it’s important to know your brand and your customers, and to […]
We’re excited to announce that Marin Software has been included in the Amazon Advertising find-a-partner directory. MarinOne eCommerce provides retailers and brand advertisers the campaign management and automation tools they need to drive sales and grow profitably. The stunning growth of Amazon Advertising is noteworthy for any advertiser—in July Amazon announced in its Q2 earnings […]
I’ve encountered many in B2B who say they’re struggling to find success with social channels and, portfolio-wide, to convert qualified leads to opportunities. Some struggle to just find qualified leads. Not surprisingly, these same advertisers all fall short in adopting the six strategies I’ve found to be integral to building and maintaining healthy social ROI. […]
For years now, digital marketing experts have touted the unshakeable duopoly of Google and Facebook. Now, Amazon has gatecrashed the party with its digital advertising platform’s display and sponsored ads. With Amazon’s $900B+ market capitalization, it’s hard to name what Amazon isn’t doing these days—content and streaming video, grocery delivery, smart home hardware, and home […]
In our latest digital advertising benchmark report, we found a 40 percent ad spend increase in eCommerce as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. A few other key takeaways: […]
According to Red Crow, people are exposed to 4,000 to 10,000 ads a day. That’s not counting TV, radio, print, and billboards—or the constant demands of work, family, and/or school. The people you’re trying to reach as an advertiser are overloaded, overstimulated, and overwhelmed. Despite this reality—or perhaps because of it— there are things your brand […]
TV ad spending has peaked, will be less than 25% of total pie by 2022 — forecast mklnd.com/2Ko2ZjI via @Marketingland pic.twitter.com/JLzg9oXE5W
Google’s average position sunset: Are you set up for the transition? via @sewatch ow.ly/3uGr50x9kyo pic.twitter.com/uMdG8oW8xC
What are the top 10 PPC trends that marketers should be aware of in 2020? If you ask our SVP of Marketing, Wes MacLaggan, it's identifying and appealing to your target audience across all channels and platforms. Read more from @MrDannyGoodwin in @sejournal bit.ly/2O490TO pic.twitter.com/lqx3r6Gz2k
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