Marketing Insights
Marin Software's Official Blog

Attribution Rules at SMX West 2018

Attribution Rules at SMX West 2018

Over 1,000 digital marketers braved the torrential rain and weather delays to attend SMX West 2018 in the San Jose Convention Center from March 13-15. Despite a wide-ranging agenda that included artificial intelligence and voice search, the emphasis of this year’s show fell squarely on marketing attribution. Scoring Points with Attribution We all know that […]

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Unlocking the Facebook Ads Feature to Best Optimize Your Account

Unlocking the Facebook Ads Feature to Best Optimize Your Account

This is a guest post from David Creatura, Senior Analyst at Wheelhouse DMG. One of the most important questions you can ask about your Facebook advertising efforts is, “How am I attributing our traffic and conversions?” Attribution is a commonly covered topic purely because of the wide range of opinions and perspectives one can have […]

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Press “Play” on Video Advertising: 10 Keys to Success

Press “Play” on Video Advertising: 10 Keys to Success

If their advertising revenue is any sign, Facebook and Google will be the dominant players in the digital ad space for years to come. How can marketers continue to compete? Including videos in your advertising campaigns is the new winning strategy, especially on YouTube and Facebook. The Shape-Shifting Digital Marketer How can advertisers do this […]

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Marketing on Facebook: Building and Incorporating an A/B Testing Framework

Marketing on Facebook: Building and Incorporating an A/B Testing Framework

Marketers who conduct the most successful ad studies with the most quality, consistent learnings tend to do a few important things: Establish a foundation of refining and outlining business goals Review and mark out baseline performance and past results Methodically execute campaign flights against the A/B testing framework outlined This is where the concept of […]

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The Myths & Realities of Cross-Channel Attribution

The Myths & Realities of Cross-Channel Attribution

The marketing landscape is awash with competing attribution models—from first-touch to time-decayed to last click—none of which truly capture the full path to conversion. So what’s an advertiser to do? We believe you should focus on true cross-channel, multi-touch attribution. Without a clear picture of your conversion efforts across channels and devices, it’s simply impossible […]

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The Facebook Algorithm: The Basics and How to Work With It

The Facebook Algorithm: The Basics and How to Work With It

Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting to stop your ads before they’ve had a chance to work most effectively. […]

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How to Create and Optimize Shopping Campaigns at Scale

How to Create and Optimize Shopping Campaigns at Scale

Most digital marketers with retail responsibilities are looking to run Shopping campaigns that consistently outperform their peers. In our Marin Software Retail Guide, we draw on our expertise managing global ad campaigns to unpack what you need to know to succeed with Shopping ads. Shopping Ads Continue to Boom Whether you’re starting out or you’re […]

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Marketing on Facebook: How to Create Value and Relevance

Marketing on Facebook: How to Create Value and Relevance

Marketing on Facebook is as much an art as a science. Most importantly, it’s an opportunity to curate a marketing program for full-funnel success, using a variety of ad formats and optimization tools. Among the myriad tools available to advertisers, creating relevance is a key component in achieving optimal results for your budget. In this […]

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Using UTM Tagging and Google Analytics Audience Lists for Cross-Channel Retargeting

Using UTM Tagging and Google Analytics Audience Lists for Cross-Channel Retargeting

Your site visitors are more likely to convert after being exposed to your brand on both Facebook and Google than those only exposed to one or the other. Ideally you’re already advertising across both channels, but what can you do to most effectively combine the targeting prowess and visual appeal of social marketing with the […]

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How to Determine the True Value of Your Marketing Channels

How to Determine the True Value of Your Marketing Channels

Attribution. It’s one of the most important topics of 2018; many advertisers are realizing how critical attribution is when it comes to evaluating multi-channel performance. It’s a bird’s-eye view of how online advertising—how each touch point—impacts customers and drives revenue for businesses. Why Last-Click Won’t Cut It Anymore The most common model used in the […]

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