Marketing Insights
Marin Software's Official Blog

What to Expect for Shopping Ads This Holiday Season

Last year, we forecast that 30% of all retail paid-search spend would be on a shopping ad, and 45% of all product ad clicks would be on a smartphone—and smartphone click growth ended up being even stronger than we predicted. Looking forward, where do we see shopping ads this holiday season? We took a look […]

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Text Versus Product Ads: Shopping Peaks, Valleys, and Plateaus

As retail search advertisers continue to plan their campaigns for the 2016 holiday season, they’re weighing the pros and cons of text versus product ads. What’s the most effective ad type for reducing cost, increasing CTR, and maximizing returns on spend? The answer: it depends. Sampling the Marin Global Online Advertising Index, composed of advertisers […]

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Introducing Marin’s Cross-Channel Shopping Solution: An Interview with Anil Channappa

Shopping season is here. To help retailers navigate the current terrain of shopping ads and digital marketing, Marin has developed new features to help retailers maximize revenues and efficiencies this back to school and holiday season. In this post, we’ve asked Anil Channappa, Senior Director Product Management for Marin Social, to talk about these features […]

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An Interview with Gary Leung, Senior Director – Strategic Account Success

The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software? Were there other roles you previously held here? Hi! I’m a dedicated resource for our strategic-level clients. I help them achieve […]

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Tips to Determine the True Cost of Your Programmatic Supply Chain

You’re in a relay race and this is what you have to do—run with a bucket of water to your next team member, without spilling any of the water. The next player does the same, and so on, until the last player finishes the race. The object of the contest is to not only preserve […]

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A 2016 Social Media Shopping Spree

Shoppers are already prepping their lists for the holidays, and retail advertisers are close behind, on the mobile-focused, ad spend case. If smartphones were big-box retail destinations, they’d be the new “mad rush” of holiday sales. Thankfully, when shoppers are looking for deals and information, they can now easily turn to their mobile devices. Sampling the […]

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The Industry Shows Us How to Conquer Expanded Text Ads

This is a guest post from Sarah Burns, Content Manager at Boost Media. Google’s Expanded Text Ads are officially live. The new, longer ad format is rolling out across all devices alongside the existing standard ad format. But as of October 26, 2016, advertisers will no longer be able to create or upload standard text […]

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4 Stress-Free Tips for Manual Keyword Bidding

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Digital marketers love automation. No secret there. With as many different target markets and key metrics as we have to monitor, any rules or reports that we can automate to save a few minutes here and there add up over time and […]

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4 Tips for a Successful Back to School & Holiday Shopping Season

Retailers know that the second half of the year is always more important than the first. The shopping season and back to school are crucial periods for brick-and-mortar and online stores—these are times when retailers need to capture consumers with sales and promotions, so that they’ll stay longer and buy more. With advertisers over doubling […]

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In the Click of It: Mobile Shopping in 2016

When it comes to shopping ads, Q4 and mobile go together like thumbs on a small screen (literally). Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create our 2016 Cross-Channel Marketing Report. Our […]

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