Our much anticipated mobile benchmark report is here, packed full of data and graphs that illuminate the mobile search landscape. Make sure to download your full copy of Mobile Search Advertising Across the Globe: 2014 Annual Report.[...]
Remarketing lists for search ads (RLSA) enable advertisers to optimize campaigns based on user demographics and behavioral attributes. Here are 3 strategies used by Marin customers today that underscore the power and flexibility RLSAs bring to any paid search program.[...]
Did you know? Only about half of businesses carry out some sort of attribution. Our latest post discusses the models and motivation of good marketing attribution. To learn more, make sure to download our guide, “An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display, & Social Advertising.”
If you’re already doing some level of Facebook advertising, you’ve probably found it to be an effective part of your mix. But like any other advertising channel, there are often some challenges along the way. We take a look at Precision Dialogue’s story, and the best practices gleaned from their experience.[...]
In late November 2013, Facebook announced that its campaign structure would get a major overhaul in the new year. The revised structure includes a new management “level” called the Ad Set. Our social expert breaks down the changes and explains how Marin is prepared to ensure a smooth transition.[...]
The search for summer interns is already on, and our recruiting team has been hitting the road! Last week we visited Cal and Oregon State, and hosted a great Super Saturday event. If you have questions about summer internships, feel free to reach out to @MarinCareers.
Facebook’s official launch of Custom Audiences from Your Website is a real game-changer. Here are 7 ways to reach, engage, nurture, and acquire customers across devices using this clever retargeting solution.[...]
Are you letting irrelevant clicks drain your piggy bank? This quick 15 minute read will cover the basics of your targeting options, how to identify where you might be wasting costs, and how to better understand data performances for superior optimization.