Marketing Insights
Marin Software's Official Blog

3 Gift-Worthy Search Advertising Tips for <br>Mother’s Day

3 Gift-Worthy Search Advertising Tips for
Mother’s Day

Mother’s Day is right around the corner. As children, husbands, significant others, friends, and even extended family search for the perfect gift to shower the moms in their lives, this celebratory holiday presents an opportunity for advertisers to generate incremental sales via paid search. While some shoppers already know what to get mom for Mother’s […]

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Retention-Based Metrics for Your Facebook Dynamic Ads Campaigns

Retention-Based Metrics for Your Facebook Dynamic Ads Campaigns

This is the third article in a series on the nuts and bolts of Facebook Dynamic Ads campaigns. See our previous article on acing Facebook Dynamic Ads cross-sell and upsell campaigns, as well as seven quick tricks for better results. In today’s post, we discuss the Facebook Dynamic Ads metrics you should use to measure […]

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New from Marin Social: Our Next Generation of Media Plans

New from Marin Social: Our Next Generation of Media Plans

Simplify Campaign Creation with Multi-Objective Media Plans This month, we’ve rolled out several new UI enhancements to help our users streamline workflows—most notably, our next generation of media plans. Marin Social now supports the ability to create media plans with multiple objectives, which provides users the ability to create campaigns and view performance across objectives […]

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7 Facebook Dynamic Ads Tricks for Better Results

7 Facebook Dynamic Ads Tricks for Better Results

This is the second in a series of posts on the nuts and bolts of Facebook Dynamic Ads. See our previous article on acing Facebook Dynamic Ads cross-sell and upsell campaigns. In today’s article, we show you seven ways to fine-tune your Dynamic Ads campaigns for the best results.   1. Improve match rates from […]

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Will Google’s Ad Blocker Save the Free Internet?

Will Google’s Ad Blocker Save the Free Internet?

Every morning I read the WSJ (print edition!) and enjoy a cup of coffee. It’s typically a low-key affair. But today was no ordinary day. I was taken aback when I read this headline: “Google Plans Ad-Blocking Feature in Popular Chrome Browser.” “What the heck?!” was my split-second reaction, followed by, “This is madness!! What […]

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The Beginner’s Guide to Retargeting

The Beginner’s Guide to Retargeting

In the old days of marketing, only the biggest brands could afford to get their messages out to big audiences via mass media vehicles like TV and radio. These days, increased media fragmentation and new tools like retargeting have evened the playing field, allowing mom-and-pop-shops to drive awareness among their target audience even faster than […]

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How to Ace Facebook Dynamic Ads Cross-Sell and Upsell Campaigns

How to Ace Facebook Dynamic Ads Cross-Sell and Upsell Campaigns

This is the first in a series of posts on the nuts and bolts of Facebook Dynamic Ads. Today, we teach you techniques you can use to entice customers to make additional purchases from your product catalog. If you’re a direct response advertiser on Facebook, by now you’ve probably heard of—or you’re already running—Dynamic Ads […]

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How to Scope an Incremental Lift Analysis Across Search and Social

How to Scope an Incremental Lift Analysis Across Search and Social

How do you know how well your unified search and social advertising efforts are working? To answer this question, an incremental lift analysis is a must. What’s an Incremental Lift Test? Incremental revenue is earnings you wouldn’t have gained without a specific campaign. An incremental lift analysis, then, assesses the average revenue from two groups: People […]

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Why Bother with View-Through Attribution?

Why Bother with View-Through Attribution?

How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by adding new tactics into the marketing mix—whether it’s social media native ads, rich media banners, mobile in-app interstitials, or desktop […]

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Google Exact Match ‘Close Variants’: a Big Win for Search Marketing

Google Exact Match ‘Close Variants’: a Big Win for Search Marketing

Search marketing is not unlike fishing. If keywords are the bait, then match types are the technique. Google, then, is the world’s largest ocean. Millions of marketers trust it to provide lots of customers, at cost low enough to turn a profit. So, any change to this ecosystem is heavily scrutinized, and sometimes criticized, when […]

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