Marketing Insights
Marin Software's Official Blog

The Untapped Mobile Advertising Opportunity

The Untapped Mobile Advertising Opportunity

We’re all obsessed with our mobile phones. So obsessed, in fact, that 67% of us check our phone for an incoming call even when it doesn’t vibrate or ring. We look up to—or rather down at—our mobile devices, to the tune of almost 30,000 times a year. eMarketer provides another astonishing stat: between 2016 and […]

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3 Recommended Tweaks to Your Google Shopping Campaigns

3 Recommended Tweaks to Your Google Shopping Campaigns

If you’ve stayed up to date with Google Shopping optimization techniques, you may already be doing a stellar job of creating effective and engaging campaigns. But, are you covering all bases to ensure the highest possible yields? Here are three tips and strategies to fine-tune your efforts. 1. Ensure Your Products Include Ratings One of […]

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Cognitive Marketing, Audiences, and Social Content at Marin Masters 2017

Cognitive Marketing, Audiences, and Social Content at Marin Masters 2017

As the dust settles on Marin Masters 2017, we stepped back and reviewed the core themes from our annual customer summit in San Francisco and New York. This is our first article in a three-part series. Cognitive Marketing Christopher Penn of Shift Communications, our keynote speaker in New York, addressed how AI is redefining marketing […]

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Why You Shouldn’t Change a Thing in Your Holiday Search Strategy

Why You Shouldn’t Change a Thing in Your Holiday Search Strategy

This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Did You Know According to the National Retail Federation, by October, 55% of consumers will have already begun researching their holiday purchases. So, if you’ve been scouring the internet looking for new strategies to adopt this holiday season, look no […]

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When Search Marketing Meets Influencer Disruption

When Search Marketing Meets Influencer Disruption

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. Influencer marketing is a powerful tactic for increasing brand awareness. Influencers typically have a loyal following and their audience base trusts what they say. When influencers promote or endorse a brand’s product, that brand can expect an increase not only in exposure, […]

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How to Perfect Your Conversion Ad Campaign

How to Perfect Your Conversion Ad Campaign

Brand awareness campaigns on Facebook are great—they allow you to improve the visibility of your brand and products, and enlarge your fan base. But, when it comes to driving users to perform specific actions on your website or app, conversion campaigns are your best allies! Unlike branding campaigns, conversion campaigns usually need not only a […]

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5 Big Trends that Dominated DMEXCO 2017

5 Big Trends that Dominated DMEXCO 2017

With over 1,000 businesses exhibiting and more than 55,000 digital marketing professionals roaming the halls, DMEXCO has indeed secured its spot as the digital marketing spectacle of the year. For many, not only it is the first chance to uncover the latest trends and innovations in digital, it is a mega launchpad for ad tech […]

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Marin Masters 2017: Your Ticket to the Future of Digital Advertising

Marin Masters 2017: Your Ticket to the Future of Digital Advertising

Marin Masters is our annual customer and partner summit that offers attendees a deep dive into the latest digital marketing trends, including cross-channel advertising, audience targeting, multi-touch attribution, and brand safety. We’re hosting Masters at the Terra Gallery in San Francisco on September 21st and The Standard High Line in New York on September 28th. […]

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The Value of Optimizing Ad Set Budget Allocation

The Value of Optimizing Ad Set Budget Allocation

Digital marketers continually pursue optimal performance. This is especially true for ad budgets—the foundation on which audiences and creatives are built. The more efficiently marketers can allocate budget towards performing audiences, the more likely they’ll see positive returns on investment. That said, monitoring and managing audience budgets is a manual task that can quickly grow […]

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Why You Should Be Advertising on Bing

Why You Should Be Advertising on Bing

With Google’s dominance in the search marketplace firmly held since many of us can remember, it’s not surprising that PPC managers often neglect Bing from their digital advertising programs. And while Google’s influence still remains comfortably unchallenged (Google currently accounts for 81% of desktop searches and 96% of searches on mobile devices), there are compelling […]

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