3 Reasons Why Segmentation is Necessary to Understand Customer Lifetime Value

Customer lifetime value is an excellent metric to incorporate into your marketing strategy, and segmentation makes it that much more powerful. It helps you avoid the pitfalls of estimating the average revenue per user, allows you to focus on the segments that matter most, and provides insight so you can make better decisions.[...]

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Paid Search Worthless? The Other Side of the Coin.

There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online advertising is not living up to its promise. Here’s Marin CMO Matt Ackley’s take on the subject.

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Pre-Flight Checklist for Dynamic Retargeting with Perfect Audience

We welcomed Perfect Audience into our Marin Software family earlier this month, and we can’t wait for our customers to learn how great they are! If you’re getting ready to launch your first dynamic retargeting campaigns using their solution, here’s a pre-flight checklist of things to look for to make sure your campaigns reach orbit.

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6 Reasons You Should Pay More Attention to Mobile

Mobile adoption and engagement is on the rise, and the statistics are pretty amazing. Still trying to get buy-in for greater investment in your mobile programs? Here are some numbers you’ll want to know.[...]

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Ramping Up for the 2014 FIFA World Cup

World Cup fever is starting to kick into full gear, and we’re already seeing the excitement reflected in search data. Take a peek at stats for our retail clients across the European market, and make sure to take advantage of the World Cup frenzy in your marketing strategy if you haven’t already.[...]

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The Real Meaning of “Data-Driven” Attribution

Over the past few weeks, there has been a significant amount of discussion regarding attribution models. At this point, you may be curious about how data-driven attribution, or any attribution model for that matter, fits into your marketing organization’s priorities. Here’s Adometry’s take, from guest author and Head of Marketing at Adometry by Google, Casey Carey.[...]

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Marin Software Joins Forces with Retargeting Experts Perfect Audience

It’s an exciting day at Marin and for advertisers around the globe. Today we finalized our acquisition of Perfect Audience; an innovative San Francisco based retargeting company. We’re thrilled to have them join us and enhance our remarketing expertise and bolster our industry-leading search, social and display performance advertising platform. With the acquisition of Perfect […]

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4 Tips to Reach the Dual-Screening World Cup Consumer on Facebook

As fans around the globe gear up for the World Cup, marketers should also start preparing! There is a huge opportunity to reach dual-screening audiences using Facebook. Here are 4 quick tips to ensure a social strategy win for your brand.[...]

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All About Ad Types

Marketers now have a dizzying array of advertising options at their disposal across all channels. While some of these are more established and mainstream than others, it’s always a good idea to keep new ad types and formats on your radar. Here’s a quick look at 4 clever types – old and new – that advertisers are currently having success with.[...]

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Virgin Atlantic: Open Stack & Open Skies

In today’s data driven world, businesses rely on multiple pieces of technology to deliver, optimize and manage their online advertising and website analytics. Virgin Atlantic is a great example, and here’s their quick open stack success story.[...]

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