Youth Marketing Strategy is a marketing conference in London focused on 16 to 24 year olds, otherwise categorized as Gen Z. Marin has been a sponsor of this conference for several years now, and it’s designed as a touchpoint for advertisers and brands looking to connect with a younger audience. So what generalizations can I […]
In our latest digital advertising benchmark report findings, we discovered that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels and devices. Here are a few key takeaways: Responsive Search Ads Rise in Popularity: 24% of advertisers are running […]
Starting April, 30, 2019, Facebook’s relevance score will be replaced with three new “granular” metrics, plus they’ll swap out six other metrics to provide more actionable insights. As of the changeover date, the old metrics will no longer be available in Facebook’s product interfaces or in the release of Ads Insights API v3.3. Another change: […]
Instagram recently announced the launch of its new checkout feature, allowing you to buy products directly in the app, and making it easier and more convenient to buy from some of your favorite brands. Checkout on Instagram is currently a closed beta and only available to a handful of U.S. brands, including H&M, Nike, Prada, […]
This article originally appeared in MediaPost. Amazon is quickly becoming the third advertising pillar that will effectively disrupt the established dynamic of the Google and Facebook duopoly. This is hardly a surprise, given that Amazon’s platform serves as a homepage for internet users. But marketers are not necessarily prepared for the intricacies involved with advertising […]
Google’s responsive search ads (RSAs) have been up and running since mid-2018, and several best practices are emerging that focus on a few key areas: Strategies for getting started Creative variety Pinning Optimization Here, we detail each of these ways search advertisers can create effective and high-performing RSAs. 1. Just Get Started The first step […]
Advertisers continue to look for the best ways to measure the impact of their advertising campaigns on sales. Without an accurate picture of the full customer journey and every touchpoint to conversion, they fall short of achieving the most streamlined campaigns, the most appropriately allocated budgets, and the highest possible revenue. Marin’s Offline Connect gives […]
Our social marketing clients use Marin’s Message Booster to automatically promote organic posts with high engagement metrics as paid advertisements. The reality is that organic content on social media is still very important, with its unique ability to help brands create a community of loyal followers and customers. Despite their reach shrinking on social, organic […]
This is a guest post from Johnathan Dane, Founder and CEO of KlientBoost. Wondering why you’re being plagued with low conversion rates and high first-page bounce rates? As marketers—we’ve all been there. If you stop to reflect on your audience’s user experience once they land on your page, you might notice that it’s not so inviting after […]
This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. Voice and visual search methods are quickly becoming more mainstream. There’s our Amazon ambassador Alexa, of course, our old pal Siri, the lesser-known Cortana—we even have voice assistance available in our refrigerators these days. Search marketers are starting to notice an influx […]
Just as they do with Sponsored Products, advertisers have access to robust placements with Amazon's Sponsored Brands. Read on to explore some testing hypotheses particular to this impactful ad type. ow.ly/nhFd50uJ4ad #Amazon #advertising #primeday pic.twitter.com/KpbAa5HTLQ
Amazon Prime Day is coming soon. Read how advertisers can use Amazon's Sponsored Products ads targeting options to reach the right online shoppers. ow.ly/E6A950uHfvN #Amazon #PrimeDay pic.twitter.com/6VYLEHKXpd
Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. In our blog article, we detail the integral parts of audience-enabled advertising campaigns. ow.ly/VMFS50u3ETw pic.twitter.com/G0sIZ1qNmn
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