Marketing Insights
Marin Software's Official Blog

Riding the Black Friday and Cyber Monday Wave

Here we go again. The shopping period is already here, and season-crazy advertisers are going where every ad campaign has gone before, but now even more so—online and mobile. This year’s expected to be even more frenzied—and lucrative—than the last. To help you maneuver through the upcoming spending sprees and plan for a successful holiday […]

Read More »

How to Put Custom Labels to the Best Use in Your Product Feed

You’ve got your product feed set and sending to Merchant Center. You’ve created campaigns mapped from the attributes that make the most sense for your style of management. And, you’re pretty familiar with the set attributes you can use to define product groups: Item ID Brand Category Product Type         Condition Channel […]

Read More »

How to Build an Effective Retargeting Program with Dynamic Ads

Dynamic Ads enable you to automatically promote your entire catalog across devices. With Dynamic Ads, you have full control over the products you advertise, ensuring you’re reaching audiences who’ve expressed high intent to purchase with the most relevant products. Advanced tactics are also available—cross-sell, upsell, and even prospecting. Audience: Segment audiences based on past browsing […]

Read More »

7 Tips for a Killer Facebook Video Advertising Strategy

This piece was recently featured in PerformanceIN, the leading global performance marketing publication. Does your Facebook advertising strategy include video? Should you include video as part of your overall Facebook advertising strategy? If you find yourself asking these questions, this article is for you. In this post you’ll discover essential tips for killer Facebook video campaigns […]

Read More »

How To Create Vertical Video Ads That Work

This is a guest post from Sarah Burns, Content Manager at Boost Media. Vertical video has become ubiquitous in the world of apps and social media, and the shift to vertical is changing the consumer experience. Vertical videos take up more space on the screen then horizontal, and smartphone users don’t have to rotate their […]

Read More »

Marin Now Has Full Support for Bing Expanded Text Ads

We’re proud to announce immediate support for Bing Expanded Text Ads. Bing “Upgraded URLs” is a prerequisite to leveraging Bing’s Expanded Text Ads, and we’re offering full support for that, too. Last, but not least, we’ve enhanced SmartSync to be compatible with both Bing and Google Expanded Text Ads. All Marin Search customers have access […]

Read More »

5 Strong DR-Focused Facebook Features for Q4

SEM has long been considered bottom-funnel advertising, but Facebook’s new and improved direct-response features mean you can turn the platform into a revenue machine over the coming weeks. Here are five essential direct response (DR) features available on Facebook—and how to use them to your advantage. Carousel Ads With Q4 bringing a high saturation of […]

Read More »

How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

Lookalike audiences are thee Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]

Read More »

It’s a Blog! The Marin Engineering Tech Journal Is Born

We’re delighted to announce that our Marin Engineering tech blog is officially live. We hope that the wider Marin Software and developer communities will connect and learn from this forum. The blog’s editor-in-chief is Kumar Palaniappan, Technical Director – Platform Engineering – Data, Analytics Services and his team of contributing writers are software engineers Filip […]

Read More »

Marin Live Turns One!

Earlier this month, Marin Live celebrated its first birthday, and what a year it’s been! In the last year, we’ve held 132 live training webinars covering eight different topics in two languages, reaching 40 countries on 5 different continents—and that’s only counting live participants! We think it’s safe to assume that recordings of Marin Live are […]

Read More »

« Newer Entries
Older Entries »

Resources