4 Tips for Managing Your Settings for Group-Level Targeting in Facebook Campaigns

In early October, Facebook announced the second phase of their migration to a new campaign structure for advertisers. These campaign structure updates are being rolled out in order to make Facebook campaign management and reporting easier and more insightful for advertisers. As part of the migration, all targeting, placement and bid settings will be moved […]

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Native Advertising Joins the Search Family with Yahoo Gemini

When marketers talk about their Search strategies, one can expect to hear the usual suspects mentioned: “combining traditional search with social is big”, “don’t forget about optimizing for mobile search”, but few ever expect to hear about native ads in their Search conversations. Native ads usually fall under the category of display advertising, but today […]

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Winter is Coming! Prepare Your Strategy for the Arctic Blast

Remember the Polar Vortex that hit in January? Well grab your warmest coat, because forecasters are predicting another bout of frigid temperatures across much of the United States later this week. As the mercury drops and the arctic blast sweeps the country, consumers will be cozying up inside… which has some very real implications for […]

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Google Exact and Phrase Match Search: 2-Month Performance Review

Google rocked the search world this August with the announcement that they were changing the definition of Exact Match and Phrase Match to include close variants of their keywords, such as misspellings or plural variants. This caused a huge uproar from search marketers over the potential effect this could have on their search performance. Almost […]

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The 2 Basic Steps for SEM Traffic Forecasting

In search marketing, the bidding and optimization are fairly standardized across different marketers and agencies. Most search engines and bidding platforms enable users to conduct sophisticated optimizations. But for traffic forecasting, there isn’t an industry standard process. During my 7 years in search, this is the one subject no two marketers can consistently agree on. […]

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I’ve Defined Success For My Business. Now What?

This post is the second in a 2-part series. What do you do after you’ve clearly defined the KPI’s and benchmarks you need to hit in order to consider your business to be successful? You may have read our previous post on getting started on the path to figuring out how you want to define […]

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Top 2 Ways to Define Business Success

This post is the first in a 2 part series One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about the two most important things you need in order to help you to define your achievements. 1. […]

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3 Creative Ways to Use and Target Lookalikes Using Twitter Ads

Twitter recently rolled out an update to their ad platform to allow advertisers to layer on lookalike targeting to custom tailored audiences. Twitter’s tailored audience feature enables you to connect with users based on email addresses, mobile advertising IDs, mobile phone numbers, or lists of Twitter IDs (user IDs or usernames). When you add in […]

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Now Trending: Consumers Browse Bing for B2B Services

Historically, Bing has always been the primary contender when it comes to search engine share in the US. However, this Q3 we saw a significant benchmark for Bing where it had overtaken Google in impression share. In the B2B services vertical, Bing edged past Google, capturing 52% to Google’s 48% in the US. Bing’s impression […]

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Cross-Channel Advertising: Focus on the Consumer, Not the Channel

As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span across multiple digital channels and devices. In fact, according to Google, more than 65% of revenue comes from purchases that involve multiple touch points and […]

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