Marketing Insights
Marin Software's Official Blog

A 2016 Social Media Shopping Spree

Shoppers are already prepping their lists for the holidays, and retail advertisers are close behind, on the mobile-focused, ad spend case. If smartphones were big-box retail destinations, they’d be the new “mad rush” of holiday sales. Thankfully, when shoppers are looking for deals and information, they can now easily turn to their mobile devices. Sampling the […]

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The Industry Shows Us How to Conquer Expanded Text Ads

This is a guest post from Sarah Burns, Content Manager at Boost Media. Google’s Expanded Text Ads are officially live. The new, longer ad format is rolling out across all devices alongside the existing standard ad format. But as of October 26, 2016, advertisers will no longer be able to create or upload standard text […]

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4 Stress-Free Tips for Manual Keyword Bidding

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Digital marketers love automation. No secret there. With as many different target markets and key metrics as we have to monitor, any rules or reports that we can automate to save a few minutes here and there add up over time and […]

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4 Tips for a Successful Back to School & Holiday Shopping Season

Retailers know that the second half of the year is always more important than the first. The shopping season and back to school are crucial periods for brick-and-mortar and online stores—these are times when retailers need to capture consumers with sales and promotions, so that they’ll stay longer and buy more. With advertisers over doubling […]

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In the Click of It: Mobile Shopping in 2016

When it comes to shopping ads, Q4 and mobile go together like thumbs on a small screen (literally). Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create our 2016 Cross-Channel Marketing Report. Our […]

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Top 6 Items to Check Off Your Back To School List

What’s the saying? There is no rest for the weary? Just when it feels like summer’s just begun, it’s already time to switch up your marketing campaigns for back-to-school shoppers. According to Google Trends, interest in “Back to school” is on the rise since early June. But summer isn’t over yet, which makes this the […]

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Marin Software Mixes It Up at SMX Advanced in Seattle

On June 22nd and 23rd, Marin Software exhibited at the SMX Advanced conference in Seattle. Many of our partners joined us there—Bing, TVTY, and DialogTech, just to name a few. As always, it was wonderful to chat with so many existing customers and meet those who are less familiar with Marin. SMX Advanced is a […]

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Practical Reasons to Fit Search Intent into Your Retargeting Strategy

Facebook offers several great options for retargeting, allowing you to segment and remarket to people who’ve engaged with your product. These tools include: Website Custom Audiences Video remarketing Dynamic Product Ads (DPA) These features let you granularly segment your audiences, ensuring you’re targeting users with the right messaging and products. Adding Search Intent to the […]

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Similar Audiences + Customer Match: Google Ramps up First-Party Data Capabilities

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. A few months ago, Google unveiled a new tool that allows advertisers to interact directly with an audience across the search, Gmail, and YouTube networks. That tool was Customer Match (See my previous post about setup tips). With this feature, advertisers could […]

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Your Detailed Testing Strategy for Expanded Text Ads

This is a guest post from Sarah Burns, Content Manager at Boost Media. With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift […]

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