At this year’s Facebook Developer Conference, Mark Zuckerberg was quick to address the (not-quite) Elephant in the News, acknowledging recent data privacy issues and outlining the steps Facebook is taking to return to its main focus as a social network: connecting people with others in their lives. He also announced a new dating app, another […]
Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what things should you keep in mind to maximize the effectiveness of your campaigns? In this article, we discuss the main elements of audience optimization and how to set your social campaigns up for […]
We’re excited to share Marin’s win at this year’s Drum Search Awards in London, where our search solution was recognized for its innovative features: First Party Data/Personalization: Marketers can personalize targeting based on real audience insights Marin SmartSync: Allows brands and marketers to ‘copycat’ their campaigns from Google to Bing with one click Search Intent: […]
This is a guest post from Ashley Aptt, Account Director at 3Q Digital. While attribution is simply the act of assigning conversion credit to certain keywords or ads, many advertisers are beginning to realize the importance of understanding how it works. Attribution plays a large role in how advertisers perceive their campaign performance. Without a […]
When buyers search for a product, they’re increasingly turning to Amazon as their first stop. There’s no doubt that Amazon advertising is on the rise, but is it enough to loosen Google and Facebook’s iron grip on the digital advertising landscape? We think so. Amazon’s ad revenue is now $2 billion, and it’s the largest online […]
Our Q1 2018 benchmark report shows that search ad spend increased 11% around the globe, fueled by significant eurozone growth of 30%. Also, mobile advertising accounted for 40% of total search spend, representing a growing market share. Advertisers should be aware that mobile ads still offer a 33% discount versus desktop CPCs globally, a bargain […]
Why advertise on Facebook Messenger? Over the last few years messaging has become more important and popular. Believe it or not, since the beginning of 2015, there have been more people using messaging apps than social networks. We recommend that all forward-looking advertisers consider where messaging stands in their social media strategy. Businesses might be […]
In its effort to protect its users’ privacy, Facebook is focusing on data security. With the introduction of changes around access of information via their API, it’s now easier for folks on Facebook to find and manage their privacy settings. As part of the strategy, Facebook also removed some targeting options dependent on third-party data […]
Lookalike audiences are the Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]
As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […]
Summer’s almost here! Last year, our article “Google + Facebook: The Path of the Modern Consumer” was a big hit. See how Google and Facebook can work together to deliver new conversions and repeat purchases. #FlashbackFriday #Google #Facebook ow.ly/sbgw30ks2jD pic.twitter.com/89Z8wrEj6i
What people think of an ad-free Facebook, Google's upcoming 20th, advertising during the World Cup, and more—what our team is reading this week. ow.ly/Qe7R30kuUCa #Facebook #Google #advertising pic.twitter.com/JVVvmei3Lw
Marin combats ‘walled-garden’ approach of Google and Facebook with new ad tool, via @_netimperative_ ow.ly/l4bB30ktKXh pic.twitter.com/9jZSidQSbE
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