This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. As we get into the meat of Q4, there’s only one thing on advertiser’s minds—sales and how to maximize them. Black Friday and Cyber Monday may be the biggest sales days of the year, but it’s possible to extend that momentum and […]
As many holiday shoppers tie the last few ribbons on their gifts this year, the last-minute stragglers (no shame here) are planning to catch eleventh-hour sales and deals. Here are a few advertising tips that provide a quick digital nudge to the season’s procrastinators. 1. Amazon: Show Up at the Holiday Party More consumers than […]
To help search advertisers understand and implement Google responsive search ads (RSA), we’ve created this quick tip sheet. Use it to get your RSA campaigns up and running today. (Click to enlarge.)
The holidays are here—meaning a busy time for brands. To help you usher in the next round of shopping sprees, we’ve made a list (and checked it twice) of recommendations to boost campaign performance of your social holiday ads. Be Careful Not to Limit Ad Delivery ‘Tis the season for free shipping—and refining your ad […]
This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. A few months back I gave you the scoop on Google’s latest ad type: responsive search ads. How have these ads been performing since their release? Refresher: The Lowdown on RSAs Responsive ads essentially mix and match from a variety of pre-written […]
The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place—once you have a process it often builds on itself, leading to even greater successes. There are three elements to effective Shopping Campaigns: strategy, optimization, and the tools or platforms to automate and analyze your […]
By now, most search advertisers have heard about Google’s responsive search ads. Still, SEM aficionados are still getting their heads around this latest ad type. How does it work? Will it bring more clicks? How does it compare to text ads? Responsive ads choose the best-performing combinations from a search advertiser’s ad copy and assets. […]
The holiday season is upon us and it’s always fun to analyze the aggregate performance of our advertisers on Black Friday and Cyber Monday. Each year when we “read the tea leaves”, some existing trends are reinforced while a new pattern jumps out at us. 2018 is no exception. More Clicks, Higher Spend As expected, […]
Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have lots of […]
Perfect Audience is excited to announce our new integration with Shopify. Users of this leading eCommerce platform can now set up remarketing campaigns in a flash. With our one-click integration, we’ll import your Shopify product feed and automatically create a set of dynamic ads featuring your store’s products. Advertise to your site visitors and cart […]
Our Q4 2018 Digital #Advertising Benchmark Report featured in @sejournal reveals key findings in paid #search & social, incl. global search spend grew 10% YoY goo.gl/oQ5BtE via @mattgsouthern
Speaking at The Drum’s Big Bang conference, in partnership with Marin Software, Ian Carrington, managing director of Search Advertising at Google for EMEA talked about how the search giant has been at the forefront of innovation in technology. ow.ly/WNK630nIuTe
Shopping Ads are only heating up---our latest research found that monthly eCommerce spend increased 5x in 2018. @GinnyMarvin writes in her latest @sengineland piece that it's critical for advertisers to have an optimized product feed to remain competitive. selnd.com/2N2FZXK
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