Marketing Insights
Marin Software's Official Blog

A Comprehensive Facebook Campaign Structure Gap Analysis

A Comprehensive Facebook Campaign Structure Gap Analysis

Facebook is constantly introducing new features to help advertisers scale activity. Testing new stuff is exciting, and can often distract us from our main tasks. That said, a best practice is to allocate 70% of your budget to core campaigns and 30% to testing new features. What steps should you take to ensure your core […]

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Rethinking the Ad Tech Industry

Rethinking the Ad Tech Industry

Clutch Magazine sat down with Chris Lien, Marin Software CEO and Founder, to discuss how ad tech providers can rebound and regain advertiser trust. Confidence in the ad tech industry is rocky, and its reputation with brands is at a crossroads. Over the course of 2017 industry critics concluded that there might be too much […]

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Understanding Conversion Differences Between Google Analytics, Facebook, and AdWords

Understanding Conversion Differences Between Google Analytics, Facebook, and AdWords

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. If you’re an advertiser and you’ve ever wondered why conversion metrics are different in AdWords and Facebook versus Google Analytics, you’re not alone. As a user goes through the purchase process, it’s likely that they’ll interact with the same brand numerous times […]

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The Current State of Digital Advertising

The Current State of Digital Advertising

Between Q3 2016 and Q3 2017, clicks on Google product ads grew by 62%, showing that more advertisers are taking advantage of Google’s latest shopping ad formats to capture first-mover advantage. The auto industry posted the largest CPC increase on Google, clocking a 35% YoY gain. To create our quarterly benchmark reports, we sample the […]

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How Audience Targeting Helps Refine Advertising Campaigns

How Audience Targeting Helps Refine Advertising Campaigns

Audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments. Layering “Audiences” on top of keywords drives better results than using keywords alone. Consider a few results: eharmony averaged 220% ROI after adopting an advertising strategy based on personalization and audience segments. Ancestry’s smart […]

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How to Optimize Voice Search Results

How to Optimize Voice Search Results

This is a guest post by Stephanie Hyland, Search Content Specialist at Intertwine Interactive. What time is it? Where is the closest movie theater? How many ounces are in a gallon? Regardless of what you may be looking for or wondering about, consumers of all ages are now turning to voice searches for information instead […]

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A Brief Guide to Advertising with Instagram Stories

A Brief Guide to Advertising with Instagram Stories

Instagram Stories has quickly become one of the more exciting products in the Facebook marketing suite. Facebook claims that 300 million people around the globe watch and create Instagram stories every day. By comparison, this tops Snapchat’s reach of 178 million daily global users. Advertising on Instagram Stories has allowed marketers to place powerful short […]

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Advice for Advertisers in 2018: Press Play on Video

Advice for Advertisers in 2018: Press Play on Video

According to a recent study by Cisco, video will represent a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely! In fact, 64% of users are more likely to buy a product online after watching a video, according to comScore. Despite the […]

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Learning to Fly: Dana Carpenter Soars Outside Her Comfort Zone

Learning to Fly: Dana Carpenter Soars Outside Her Comfort Zone

On a clear, beautiful spring day in Texas, Dana Carpenter sat on the floor of a small plane with her legs dangling out, door wide open and wind gusting in. As her tandem instructor edged them closer to a free fall, she thought, “I can’t believe I’m seconds away from jumping out of a freaking […]

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Facebook End-of-Year Trends: What to Watch Out For

Facebook End-of-Year Trends: What to Watch Out For

Running your Facebook advertising campaigns at the end of the year can be challenging, especially with so many e-commerce marketers running their own branding initiatives. Still, by looking at last year’s Facebook insights, we can better understand auction dynamics and allocate budgets efficiently. Since November Facebook ads tend to have lower ad saturation and more […]

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