Marketing Insights
Marin Software's Official Blog

In Honor of Memorial Day

For many of us in the United States, Memorial Day is an eagerly anticipated three-day weekend and the official start of summer. But for our nation’s history and collective memory, it is much more – and rightly so. The total number of Americans killed in all U.S. wars is more than 1 million. Truly, freedom is […]

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Everything You Always Wanted to Know About Expanded Text Ads, but Weren’t Afraid to Ask

In today’s blog post, we’re focused on three topics: sharing results from early Expanded Text Ad users, discussing support for Expanded Text Ads in the Adwords API and a brief discussion of automated transition options to get you on Expanded Text Ads quickly and profitably. If you’re unclear what Expanded Text Ads are, read our full coverage […]

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5 Powerful Reasons to Implement Single Keyword Ad Groups Today

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. When I start an engagement with a new client, the first thing I do is an audit. As the working account manager, I need to get a good sense of how the account’s been set up and how it’s performed to date, […]

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Google’s Expanded Text Ads – Things to Know and What to Do Now

Google has made a historic change to its creative format with the introduction of a mobile optimized format called “Expanded Text Ads” (ETA). In this post, we provide information to help you understand what’s changing, why it’s a positive thing, and how to automatically make your existing ads ETA-compatible. (Pro tip: Skip to the end […]

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5 Ways to Drive More Customers in a Mobile-First World

According to eMarketer, over 70% of U.S. paid search spend will be mobile by 2017. And yet, optimizing mobile advertising and seeing significant ROI on it remains a crucible for many in the digital advertising world. We joined our technology partner DialogTech at the end of April for a webinar about how search marketers can […]

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Identify and Convert Your Most Valuable Audiences Across Channels

Global mobile trends all point to the same conclusion – operating in channel-specific silos no longer works, and now’s the time for marketers to implement a strong cross-channel marketing strategy. If you subscribe to this blog (and if you don’t, see that second little box on the right), you already know we’ve been evangelizing the […]

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Google’s New Ad Layout: Where Are We Now?

A few months ago, Google veered course from how it’s historically served desktop ads. Right-hand ads were removed, while a fourth ad slot was added above the organic search results. This change aligned mobile and desktop search results, and is regarded as Google’s acknowledgement that mobile search — not desktop — is key to the […]

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The Continuing Adventures of Cross-Channel Marketing: The Latest Performance Data

When we looked at performance marketing data from the first quarter of 2016, one thing became clear: cross-channel, cross-device targeting remains the most powerful differentiator for profitable marketing strategies. To create our quarterly benchmark reports, we sample the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad […]

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Marketing Executives Swap Ideas at Marin Software’s New York Summit

On Thursday, April 28th, we held our first ever Executive Summit in New York City at The Standard Hotel. The afternoon’s talks were sponsored by Marin Software partner Yahoo and led by Marin Software’s CEO, David A. Yovanno. We had a great roster of Marin presenters, who walked through our roadmap and shared their thoughts […]

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American Eagle – Using Facebook, Instagram, and FAN to Cut Costs

“With Carousel Ads and Facebook Audience Network, we’re telling a captivating brand story, and more people who are likely to browse our products are clicking our ads.” – Cheryl Degrasse / Sr. Director of Digital Media / American Eagle Outfitters With a high volume of spend across two brands, four Facebook accounts, and two U.S. […]

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