By Matt Lawson March 30th, 2012
We love our mobile devices, and according to our recent study of mobile paid search, we love searching on them. In looking across our client base the trend was unanimous, mobile search is up, way up. In the U.S., we saw ad clicks from mobile devices increase 132% during 2011, and by the end of this year mobile will comprise 25% of all paid search clicks. [...]
Read More »
By Matt Lawson February 22nd, 2012
Whether you’re just starting out in paid search or have fully built out search campaigns, in order to be successful, you’ll want to know how to implement negative-keywords within your campaigns. Why? Actively managing negatives is possibly the single most impactful tool marketers have to increase revenues and lower costs. [...]
Read More »
By Matt Lawson February 7th, 2012
The Giants may have won this year’s Vince Lombardi Trophy, but auto advertisers won the online advertising wars on Super Bowl Sunday. The list of car companies vying for consumer attention was a who’s who of the industry, and included such household names as Acura, Cadillac, Toyota, GM and Volkswagen. Ads were priced at $3.5 Million for 30 seconds and averaged around a minute. So was the $7 Million worth it? [...]
Read More »
By Matt Lawson January 30th, 2012
Marin just released its next generation of visualization tools, allowing marketers to quickly spot outliers and trends in data, adding snazzy visuals to PDF reports or for inclusion in performance dashboards. With different chart types to choose from, here are some ways to use each new charting option: Scatter, Bubble, and Pie charts. [...]
Read More »
By Gagan Kanwar January 20th, 2012
Yesterday, Google released its earnings for the fourth quarter of 2011. On the whole, it was a strong quarter for the digital advertising giant. But Wall Street reacted in a way that seems counterintuitive. Since the earnings’ call, $18 billion has evaporated from Google’s market cap as share prices fell ~8%. So, what’s happening here? Is there really cause for concern? Or are Wall Street’s concerns overblown? [...]
Read More »
By Curt Weaver January 17th, 2012
Implementing a mobile marketing strategy for paid search may pay large dividends to your web business. This article outlines the basic steps from evaluating the opportunity to building and optimizing a mobile-targeted search campaign. The number of smartphone subscribers using the mobile Internet has grown 45% since 2010, and the majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively). [...]
Read More »
By Samantha Lee January 12th, 2012
Last night, our very own Matt Lawson was interviewed on the CBS5 (SF) evening news about the surge of tech jobs in San Francisco. Check out the video below! Marin plans to hire 120 employees worldwide in 2012. Visit our careers page here. [...]
Read More »
By Matt Lawson January 11th, 2012
We just released our Q4 online advertising report, identifying important trends year over year in online advertising. We sampled the Marin Global Online Advertising Index, which includes over 1,000 advertisers and agencies that invest over $2.7 billion annually in online advertising. Overall, our advertisers saw an increase in click-through-rate (CTR) and a decrease in cost-per-click (CPC). But more importantly [...]
Read More »
By Irv Brechner January 5th, 2012
As a very tech-savvy customer acquisition agency, we learned a long time ago the extraordinary value of having extremely close relationships with technology providers. Being a user of Marin Enterprise Edition for years, the resources and time we’ve put into this relationship has paid off in spades, giving us the capability to get the greatest value from Marin and therefore be the most effective for our clients. [...]
Read More »
By Michael Poynter January 4th, 2012
Facebook sponsored stories typically provide a significant boost to click through rates and conversion rates. The reason behind this is that the ads introduce social context within them. The social context makes the ads more relevant, yielding more favorable metrics. But how can an advertiser take advantage of sponsored stories? [...]
Read More »
No Comments »