Marketing Insights
Marin Software's Official Blog

How to Maximize the Value of Your Product Feed

How do you get your product feed in front of as many eyes as possible? Are you using Facebook Dynamic Product Ads? Just Google Shopping? Do you have an effective social prospecting strategy? Do you know how to get your product ads in front of people who’ve never seen them before? If your answer to […]

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Do Advertisers Show Dads Love on Fathers Day?

As Father’s Day approaches, dads everywhere are eagerly anticipating a day for themselves (bring on the socks, watches, and gadgets). If advertising dollars were any indication in 2015, how much should they really be looking forward to it this year? Last year, we looked at Mother’s Day versus Father’s Day advertising spend and clicks, and […]

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Your Guilt-Free Webinar Binge Watching List for This Summer

Summer. It’s the time of year when I get serious about my binge watching. All of my shows are off the air, and I have precisely two months between the airing of the finale of Game of Thrones (Cleganebowl will be a thing) and Nathan Adrian’s first swim in the Rio Olympics. But I would […]

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A One-Hour Summer Reading List for the Busy Digital Marketer

As you search online for the cheapest flights, the top island destinations, or where a solo traveler can find the best international cuisine, remember—no matter where you are, the mind of the digital marketer always craves useful information to stay competitive. Whether you end up flying high across multiple time zones or enjoying a staycation […]

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5 Signs Your Brand is Dropping the Ball on Mobile

This is a guest post from Brionna Lewis, Marketing and Public Relations Assistant at Kiip. All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile first, including your marketing strategy. Chances are you’ve […]

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A Day in the Life of a Cross-Channel Marketing Expert

Did you know that Marin’s 2nd largest (and arguably coolest) office is in Austin? Austin houses many different teams – Sales, Support, Professional Services, Centers of Excellence for Search and Analytics, Account Management…even Engineering and Finance. Our office floor is open-concept, which allows us to interact in a seamless, fluid way. If you’ve ever wondered […]

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Get Your Creative Ready for Google’s Expanded Text Ads

This is a guest post from Sarah Burns, Content Manager at Boost Media. By now, you’ve heard about Google’s Expanded Text Ads. This is big news for search engine marketers. Initial Google reports cite click-through rate increases of up to 20% for some advertisers. With more than nine billion ads impacted by Google’s change, a […]

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In Honor of Memorial Day

For many of us in the United States, Memorial Day is an eagerly anticipated three-day weekend and the official start of summer. But for our nation’s history and collective memory, it is much more – and rightly so. The total number of Americans killed in all U.S. wars is more than 1 million. Truly, freedom is […]

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Everything You Always Wanted to Know About Expanded Text Ads, but Weren’t Afraid to Ask

In today’s blog post, we’re focused on three topics: sharing results from early Expanded Text Ad users, discussing support for Expanded Text Ads in the Adwords API and a brief discussion of automated transition options to get you on Expanded Text Ads quickly and profitably. If you’re unclear what Expanded Text Ads are, read our full coverage […]

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5 Powerful Reasons to Implement Single Keyword Ad Groups Today

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. When I start an engagement with a new client, the first thing I do is an audit. As the working account manager, I need to get a good sense of how the account’s been set up and how it’s performed to date, […]

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