Marketing Insights
Marin Software's Official Blog

When Smart Bidding Is Not the Smart Choice

When Smart Bidding Is Not the Smart Choice

Consumer behavior has been forced to immediately change as a result of COVID-19, and change on a massive scale. The transformation in consumer consumption is fluid, and we can expect it to continuously evolve over the coming weeks and months. For us marketing professionals, it poses the opportunity to shift and re-align to meet the […]

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Marin’s Dimensions vs. Google’s Labels

Marin’s Dimensions vs. Google’s Labels

Most search marketers are familiar with Google’s “Labels.” They’re a great visual reminder for keeping track of all sorts of things, such as your account’s keywords, ads, ad groups, and campaigns, so that you can quickly and easily filter and report on the data that is most important to you. Account organization is an extremely […]

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NEW: Google Debuts Organic Shopping Listings

NEW: Google Debuts Organic Shopping Listings

Last week, Google announced on its blog that moving forward “search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.” This change is a major shift for Google as the company looks to expand its marketplace play as an […]

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Upcoming Webinar: “Marketplace Advertising Through and Post COVID-19”

Upcoming Webinar: “Marketplace Advertising Through and Post COVID-19”

Due to COVID-19, many businesses have been forced to suspend operations or drastically shift their models to endure. With government officials now talking about re-opening the economy, marketers are starting to think about what that “new normal” might look like and how it’s going to evolve in the weeks ahead.

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Making the Most Out of Marin’s Automated Alerts

Making the Most Out of Marin’s Automated Alerts

From spend monitoring to ad ranking, keeping tabs on your campaign performance across your different marketing channels can be a lot of work. And because optimization is the key to a successful campaign, it’s good to stay in the know. However, most of us are not on our computers all the time, so we need […]

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Navigating the Covid-19 Crisis: Tips on How The Travel Industry Should Respond

Navigating the Covid-19 Crisis: Tips on How The Travel Industry Should Respond

The travel and tourism sector is one of the world’s largest industries. The direct economic impact of the industry, including accommodation, transportation, entertainment and attractions, is approximated to be in the trillions of dollars.  Now more than ever, with the onslaught of COVID-19, marketers face a challenge like none before. As I put pen to […]

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Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should be Asking Right Now”

Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should be Asking Right Now”

These are unprecedented times. Whether you have cut your advertising costs and are making tough budgeting decisions, or are gearing yourself for an unexpected increase in traffic and conversions, the marketing programs you need today are different from what you were running last month. According to eMarketer, 38% of US Agency and Marketing Professional’s advertising […]

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A Search Marketer’s Survival Kit

A Search Marketer’s Survival Kit

These are challenging times. Fortunately, as a group of experienced performance marketers, we have a set of tools that we can rely on when supply and demand greatly change. Whether it is Black Friday, National Pizza Day, or the CEO emailing you a screenshot of Google search results with your ad nowhere in sight, we […]

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Live vs. On-Demand Webinar – Which One Wins?

Live vs. On-Demand Webinar – Which One Wins?

We’ve recently decided to do an experiment to see whether an On-Demand webinar would attract more viewers than the typical approach of picking a date and broadcasting the webinar live.  Marin regularly hosts “live webinars” and we typically get thousands of participants, but only about half the viewers attend the live session, the rest view […]

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Helping our customers during the COVID-19 pandemic

Helping our customers during the COVID-19 pandemic

To our valued customers and partners, While everyone across the world continues to navigate the uncertainty of COVID-19, Marin Software is committed to supporting your business throughout the course of this pandemic and to providing continuity of service at all times. Our hearts go out to all those who have been impacted by the virus. […]

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