One of the biggest online retail events of the year is looming on the horizon and fast approaching. Amazon Prime Day 2019 will be the fifth annual event, taking place July 15th and 16th. Amazon introduced Prime Day back in 2015 to celebrate the 20th anniversary of its founding. It was a one-off sales event […]
Just as they do with Sponsored Products, Amazon advertisers also have access to impactful placements with Sponsored Brands, which can help drive more clicks and better post-click customer interactions. The prominence of these ads at the top of the page highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have […]
This is the second article of a three-part series on Amazon’s Sponsored Products ads. Be sure to check out our previous post on building the right structure. What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads […]
Amazon is on a mission to help advertisers increase awareness and drive sales on its platform. To this end, they’ve made a suite of ad types available that more and more advertisers are embracing, including the focus of this three-part series—Sponsored Products. With the Amazon Sponsored Products ad campaign type, you can create innumerable combinations […]
This is a guest post from Will Cozart, Labs Analyst at 3Q Digital. Advertisers were somewhat skeptical of the new Responsive Search Ads (RSAs) when they were first announced at Google Marketing Live 2018, as the format represented one more step into an automated search marketing world. So, what are RSAs (see this article with […]
Apple continues to increase restrictions on user tracking in Safari, including on mobile, where it captures 58% of overall traffic and 66% on iOS devices. These restrictions mean that your current online conversion tracking setup is probably going to be missing a significant chunk of conversions, especially if you have a longer purchase cycle (Travel, […]
This is a guest post from Maddie Davis, co-founder of Enlightened Digital. Technology has disrupted a variety of traditional business methods, including marketing. As social media continues to be a fact of life for billions of people, more businesses are looking to social platforms to reach their target audiences. With more than 30 million visitors per […]
New ad formats, continued breaking news, and shifting ad budgets are all at the forefront of online marketing. In our infographic, see the top 10 things to watch out for, plus opportunities for tapping into the latest digital advertising trends of 2019. (Click to enlarge.)
It’s been a few years since Apple introduced Search Ads, giving marketers the opportunity to promote their app at the top of relevant search results in the App Store—and it’s no surprise that they’ve proven to be effective in driving highly relevant app installs. If your business publishes iOS apps, it’s definitely worth taking a […]
The world of search and product discovery is changing rapidly, particularly among younger users. Last year, PWC published an in-depth study that found that 71% of consumers would prefer to use their voice assistant to search than actually type a query. It’s clear that marketers need to adapt their search strategies to reflect emerging user […]
@KielHanson Hi Kiel, thanks for asking! Despite this change, Marin's stance, as always, is that campaigns shouldn't be budget capped. Let the bidding engine determine, at the keyword level, what bids need to be in order to attain the appropriate budgets. Bid there, done that. :)
The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy -- via @eMarketer ow.ly/m4wl50vEWYP pic.twitter.com/jXTWYA1Kns
Marin is now listed on Amazon's find-a-partner directory. MarinOne eCommerce provides retailers and brand advertisers the campaign management and automation tools they need to drive sales and grow profitably. ow.ly/JqvI50vEEPq #Amazon #MarinOne pic.twitter.com/FAcniv9hhL
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