Dynamic Ads allows advertisers with a product feed to automatically deliver personalized ads based on the interest people show on your website site or app. This powerful—and largely untapped—ad type delivers hyper-targeted ads on Facebook, Instagram, and the Audience Network to people most likely to buy what you’re selling. In our Ultimate Guide to Dynamic Ads […]
Search advertisers are having an increasingly common conversation around the importance of product feed optimizations in the context of overall Shopping performance. Truly, you can’t maximize results of your campaigns by only managing campaign-side efforts or only tweaking the product feed. To get the most out of your Shopping endeavors, it’s important to know what’s […]
We’re excited about the new rollout of Broad Audiences for Dynamic Ads! Up until now, we’ve been in closed beta for this feature. As we discussed in a previous blog post, Broad Audiences helps you expand the reach of your Dynamic Ad campaigns, by serving more relevant ads to people who haven’t visited your website. […]
With Google Shopping now dominating search ads, retail advertisers who stay ahead of the game stand to gain the most clicks and conversions. Clicteq’s Wesley Parker provides expert tips for search marketers to stand out and expand your reach.
To help retail and e-commerce advertisers create more compelling creative and increase sales, today we’re rolling out Smart Images for Dynamic Ads to our customers as a closed beta feature. Add a Personalized Touch to Stand Out from the Competition With Marin Social’s drag and drop editor, you can enhance ad creatives with details at a […]
This year’s Google Marketing Next in San Francisco highlighted some exciting innovations coming out of Mountain View. Google’s advances with machine learning are paving the way for the next phases of search marketing. We took a look at several key messages from the Innovations Keynote, and identified things you can immediately do to enhance your […]
Many businesses vie for the coveted spots at the top of search results. Or, even better—being able to clinch the tops spots without spending a penny. Of the many different actions that businesses can take to improve organic search results, here are the most essential. Keyword Density Keyword density is a measure of how often […]
On March 17th, Google announced its intention to expand close keyword variation matching for exact match keywords to include additional rewording and reordering. In other words, exact match keywords would be eligible to match to more search queries. Google argues that this update will assist advertisers in finding the right keywords to bid on, saving […]
For digital advertisers, 2016 was a fabulous year. Global Internet usage on mobile surpassed desktop, plus significant strides were made in mobile-connected technologies. Still, marketers continue to identify winners—and losers—that can affect performance and act as barriers or opportunities for growth. In our State of Digital Advertising 2017 report, conducted in December 2016, we surveyed […]
If you’re a retail advertiser, you’re looking to reach customers at the right time with the right product, at the very point when they’re deciding: To buy or not to buy? Retail remains huge in the U.S. and is the fastest-growing industry across Europe, with growth expected to exceed £215.38 billion by 2017. It’s now more […]
1 click, 1 minute to vote! We're shortlisted for the Industry Choice of Technology at #IPMA17. ow.ly/mELt30dUwrs pic.twitter.com/RfL4HfVeq3
Flash loses final appeal: Adobe sentences its web tech to death cnet.co/2uU24B5 via @CNET
@andrewissott Congrats, Andrew!
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