In the past, Prime Day served to increase demand during an otherwise uneventful buying season, but in 2020 Prime Day is so much more. This year Prime Day is – Prime Day, Back to (in person) School Shopping, a prelude to Cyber 5, and the beginning of the retail holiday season. That is a lot […]
What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best results from their campaign. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often […]
Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]
We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable reports, right down to the date range, activity type and even how often the data is refreshed. The flexible […]
What’s New with Marin + Amazon Attribution? We’ve discussed Amazon Attribution in the past, and in the last few months, we have been working with some key clients to help them answer the question — how much of my paid (non-Amazon) traffic ends up converting on Amazon? Answering this question has allowed our customers to […]
Marin Community, Back in May, the tragic death of George Floyd was a wake up call for many individuals and companies who suddenly became conscious that we needed to do better. Marin Software was no exception: we need to do better, we need to do more. We committed ourselves to listening, learning and supporting the […]
Reporting is often a mundane and repetitive task. How much time do you spend on reporting? If that answer is too much, then keep on reading. Every marketer’s dream is to spend as little time on reporting as possible. The fact is that the less time you spend on reporting, the more time you have […]
Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or altering the Facebook algorithm. Since updating campaigns based on those components is usually unrealistic, you can consider these five recommendations–all of […]
In the wake of the Black Lives Matter protests, a coalition of civil-rights organizations, including the NAACP, the Anti Defamation League, and Common Sense Media, have called for a boycott of advertising on Facebook and Instagram for the month of July. Their goal is to “act against hate and disinformation being spread by Facebook…in order […]
“How can I improve the quality of leads for my sales team?” It’s a question I hear in nearly every conversation with a lead-focused marketer. Coupled with measuring ROI and longer sales cycles, difficulty obtaining enough quality leads is an ongoing battle for marketers in the automotive, real estate, B2B, insurance, and finance industries. The […]
2020 was likely the most unusual year of all of our lives. Christopher Lien reflects on the past few months and wishes everyone a happy and safe holiday season.. #MarinOne #holidays #2020year ow.ly/CjEA50CRwnk pic.twitter.com/a6TZYrktST
Our expert shares his top tips to optimize Search Campaigns from your couch. Let Marin do the work and enjoy a well deserved holiday break! #MarinOne #digitalmarketing #searchmarketing #happyholiday ow.ly/ildB50COlmR pic.twitter.com/lUbkprUDoB
Are you leveraging Business Intelligence tools to visualize your data? Everything you need to know about BI Connect in our new Blog. #digitalmarketing #data #reporting #MarinOne ow.ly/Z6yD50CBK5P pic.twitter.com/XKGds1jNa8
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