Just Launched: A Brief Guide to Understanding Google’s Upgraded URLs

Today Google formally announced the launch of their long anticipated upgraded URLs. We understand that many Google advertisers out there are wondering what this change means to them and how they will be impacted. In this post, we hope to provide answers to the main questions out there regarding this mandatory change and hopefully help […]

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Mobile Social Sharing Proves to be Big Winner During Super Bowl

The Super Bowl is one of the biggest sporting events of the year. It’s not just a football game, but also a social event, with people getting together for a Sunday full of eating, chatting and sharing on top of watching the game. With that in mind, it makes sense that Facebook sees a lot […]

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Marin to Acquire Europe’s #1 Social Advertising Platform

Today we announced our agreement to acquire the #1 social advertising platform in Europe, SocialMoov. Social is now the fastest-growing category in the digital advertising space and a vital part of any marketing mix. Acquiring SocialMoov propels our social offering forward, and fulfills our vision of providing the industry’s most powerful cross-channel advertising cloud. With the […]

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Facebook Ads: Using Website & Conversion Data to Build Lookalike Custom Audiences to Target Relevant Prospects

Facebook is one of my favorite channels to advertise on because there are many different levers you can use when it comes to targeting and reaching the right prospects for your business. To imagine that there’s 1.35 billion monthly active users that I can target with my ads makes me feel like I have the […]

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Going Mobile: An Introduction to Cross-Device Targeting

As marketers have increasingly taken an audience-centric approach to marketing, cross-device targeting has become an essential part of their marketing strategy. The promise of delivering a consistent and cohesive experience to customers across channels and devices is a key part of the value proposition. In this post, we’ll go through some of the basics of […]

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Seahawks Favored to Win Super Bowl According to Paid Search Data

With Super Bowl XLIX kicking off this Sunday, football fans are looking forward to three things: the game, the food, and the commercials. Whether you stand behind Marshawn’s “I’m here so I don’t get fined” media antics, think Deflate-Gate is the dumbest sports controversy ever, or are simply looking forward to seeing a touching commercial […]

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The Publisher Spotlight: Targeting an Experienced Developer Audience with Thinkster

The Publisher Spotlight is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, Eric Simons, co-founder of the open source developer-focused education platform Thinkster (and also famously known as the AOL Squatter), speaks about his success with the […]

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2 Best Practices for Writing Ads To Drive More Conversions

This is a guest post from Sarah Burns, Content and PR Manager at Boost Media. Though digital marketers are generally swimming in data, it can be tough to come by real-time data that is applicable for creating a brand messaging strategy. The status quo has often failed to deliver bottom-line results while frustrating channel marketing […]

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3 Simple Steps to Boost Performance on Bing Ads in 2015

This is a guest post from Peter Harrington, Sr. Product and Partner Manager at Bing Ads. With the New Year come resolutions of all shapes and sizes. For advertisers, resolving to spend search ad dollars more effectively and successfully in 2015 has never been easier to achieve. As has been reported, Bing Ads saw an […]

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How to Take Twitter Ads to The Next Level with Search Data

Did you know that there are 2.1 billion searches on Twitter every day? There are millions of people who use Twitter search to understand what’s happening right now and to stay updated on the latest news and trends. On Twitter Ads, advertisers have the ability to run different types of ad campaigns, but if you’re […]

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