Marketing Insights
Marin Software's Official Blog

Re-engage Mobile App Users with AdWords

Google AdWords now lets you upload both Identifiers for Advertising (IDFAs) and advertising IDs in bulk so that you can target your mobile app users using the Google Display Network. Although you can use this feature to solicit new users under the right circumstances, its chief use is re-engaging your mobile app users. After all, […]

Read More »

5 Reach and Frequency Tips for the Modern Marketer

Advertisers have long relied on reach and frequency measures to buy media. In the Mad Men days, this involved running predictions on a room-sized computer and buying TV audiences during Gilligan’s Island or Bonanza. Targeting was extremely broad, and there was no way to follow up with individual consumers. Fortunately, today’s marketers have access to […]

Read More »

Plotting the Retail Success of March Madness

Every year, March Madness fever consumes millions of sports fans across America. Productivity plummets across workplaces, as employees catch a few minutes of the game on their computer or phone. In fact, it’s estimated that companies lose millions, if not billions, annually during the March Madness productivity dip. For sports retailers, is there another story? […]

Read More »

Happy 10 Years to Marin!

This month marks our 10-year anniversary – a decade of phenomenal growth, increasing revenue, and exceptional performance for our customers. To celebrate, we put together a graphic highlighting just how far we’ve come, and all the things that make us the leading cross-channel performance advertising platform. Thanks for being on this journey with us! Click […]

Read More »

Revealing the Value of Assisted Conversions

General conversion metrics about your visitors only tell part of the story. In reality, there are many steps a visitor might have taken before converting on your site. How do you measure the value of your upper-funnel prospecting campaigns, and determine whether they’re providing incremental benefit and driving last-touch attribution and conversion? What Are Assisted […]

Read More »

IBC Hotels – Improved Tracking, Reach, and Attribution

“It makes my job a lot easier, and now I don’t have to spend all day combing through spreadsheet after spreadsheet, trying to figure out where a booking value came from because it’s nowhere in my system.” – Kevin High / Digital Marketing Manager, IBC Hotels IBC Hotels had a retargeting problem. Not only were […]

Read More »

5 Ways to Optimize Your Dynamic Search

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. When you sign up to be a search account manager, you’re making the decision to test yourself to find new strategies for account growth. Whenever identifying growth opportunities becomes challenging, a strategy I rely on is launching Dynamic Search campaigns. If you’re […]

Read More »

4 Spring Cleaning Tips for a Spotless Annual Account Audit

With spring rapidly approaching, this is a great time for search marketers to start preparing for an annual account audit. What are some of the top areas of focus for spring cleaning your account? Marin’s Center of Excellence has created a process for identifying key ways accounts can be improved through structural and performance-based changes. Step […]

Read More »

Mobile Mania in the 2015 Shopping Season

Every year, Q4 is huge for retail advertisers and other verticals looking to capitalize on holiday shopping sprees. In 2015, even more ad spend was devoted to capturing people’s attention at the moment they’re most likely to buy the perfect gift. We sampled the Marin Global Online Advertising Index, which looks at over $7 billion […]

Read More »

Why We Like Love Facebook’s New Reactions

In 2009, Facebook introduced the now-famous Like button. Last week, seven years later, users logged in to find a revamped experience – Reactions! Let’s take a look at how they work, why they were introduced, and what they mean for businesses and advertisers. First things first. What are Reactions? Reactions is an extension of the Like button. […]

Read More »

« Newer Entries
Older Entries »

Resources