Why You Should be Using Facebook Dynamic Product Ads

Marketers with large product catalogs know it can be difficult to scale and maintain advertising across so many different items. Add a seasonal sale or promotion to the mix, and it gets even more complicated! On top of that, there’s always the question of performance, and how to reach audiences who are most likely to […]

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How To Write Ads for More Clicks and Conversions

Ads that attract attention and compel searchers to click are more likely to convert. So how do you create ads that do both? Here are 7 key tactics you can leverage in your search campaigns to improve your click-through rates while also increasing conversions. 1. Attract attention with the headline or image. Arguably, no form […]

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Using Paid Search to Increase Store Visits

With the huge increase of mobile searches over the last few years, marketers are finding a number of new ways to drive offline conversions through online advertising. Advertisers can now switch tactics from online acquisition to driving consumers to physical stores depending on their location. In this post I’ll outline how advertisers can drive offline […]

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Consumer Behavior Shifts Mobile in Key Verticals

Advertisers are investing heavily in mobile, and the massive 4.5 billion global mobile users may have something to do with it. Smartphone adoption has reached an all-time high with one-in-four people owning and using a smartphone on a regular basis. Since consumers are spending more time online via mobile devices than desktop, marketers must learn […]

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4 Best Practices to Building a Better Bidding Strategy with Volume-Based Optimization

While algorithmic bidding certainly helps advertisers meet their goals for individual keywords, it may not necessarily result in maximizing profit for the overall collection of keywords. In order to achieve maximum profit, advertisers should consider utilizing a volume-based optimization strategy that has all keywords working together. What this means is that rather than managing keywords […]

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Top 3 Takeaways from Google’s AdWords Livestream 2015

Yesterday morning at Google’s AdWords Livestream 2015, the AdWords team announced several exciting new features. The features they’ll be launching fall into three broad categories: ad experiences, automation, and measurement. Here’s a run-down of each: 1. Ad Experiences- Creating experiences for consumers when they’re looking for your business For Automobile Ads, Hotel Ads, Shopping Ads, […]

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3 Benefits of Paid Search Beyond Direct Response

Paid search is best known for its ability to leverage search intent to drive highly measurable direct response marketing. Paid search, however, transmits a number of extra benefits that not all marketers take into account. In this post, I explore three areas where paid search can drive value, even if your main goal marketing goal […]

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How to Setup and Measure Your Digital Advertising Efforts with Google Analytics

As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the effectiveness of your marketing […]

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Yahoo and Bing Update Their Relationship Status

Last month, Yahoo and Microsoft announced that they are revising the terms of their search partnership in hopes to “improve the search experience, create value for advertisers and establish ongoing stability for partners”, according to the Yahoo press release. First, some background on the partnership. Yahoo and Microsoft formed a partnership in 2009 in an […]

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USA, UK, and Now the European Search Marketing Award for Marin

Nothing makes us more proud than having the privilege of taking home the European Search Award for Best PPC Management Software Suite, as we did this week in Berlin. But what makes this win extra sweet is that it represents the finishing touch in a successive streak of Search Award victories across the USA, UK […]

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