Marketing Insights
Marin Software's Official Blog

Maximizing Sales Volume Beyond the Holidays

Maximizing Sales Volume Beyond the Holidays

This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. As we get into the meat of Q4, there’s only one thing on advertiser’s minds—sales and how to maximize them. Black Friday and Cyber Monday may be the biggest sales days of the year, but it’s possible to extend that momentum and […]

Read More »

4 Last-Minute Tips to Boost Your Holiday Ad Campaigns

4 Last-Minute Tips to Boost Your Holiday Ad Campaigns

As many holiday shoppers tie the last few ribbons on their gifts this year, the last-minute stragglers (no shame here) are planning to catch eleventh-hour sales and deals. Here are a few advertising tips that provide a quick digital nudge to the season’s procrastinators. 1. Amazon: Show Up at the Holiday Party More consumers than […]

Read More »

Responsive Search Ads: 5 Tips for Success

Responsive Search Ads: 5 Tips for Success

To help search advertisers understand and implement Google responsive search ads (RSA), we’ve created this quick tip sheet. Use it to get your RSA campaigns up and running today. (Click to enlarge.)

Read More »

Getting Social: How to Improve Holiday Ad Performance

Getting Social: How to Improve Holiday Ad Performance

The holidays are here—meaning a busy time for brands. To help you usher in the next round of shopping sprees, we’ve made a list (and checked it twice) of recommendations to boost campaign performance of your social holiday ads. Be Careful Not to Limit Ad Delivery ‘Tis the season for free shipping—and refining your ad […]

Read More »

How Have Responsive Search Ads Been Performing?

How Have Responsive Search Ads Been Performing?

This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. A few months back I gave you the scoop on Google’s latest ad type: responsive search ads. How have these ads been performing since their release? Refresher: The Lowdown on RSAs Responsive ads essentially mix and match from a variety of pre-written […]

Read More »

Three Elements of an Effective Google Shopping Campaign

Three Elements of an Effective Google Shopping Campaign

The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place—once you have a process it often builds on itself, leading to even greater successes. There are three elements to effective Shopping Campaigns: strategy, optimization, and the tools or platforms to automate and analyze your […]

Read More »

How Advertisers Can Get Started with Responsive Search Ads

How Advertisers Can Get Started with Responsive Search Ads

By now, most search advertisers have heard about Google’s responsive search ads. Still, SEM aficionados are still getting their heads around this latest ad type. How does it work? Will it bring more clicks? How does it compare to text ads? Responsive ads choose the best-performing combinations from a search advertiser’s ad copy and assets. […]

Read More »

Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

The holiday season is upon us and it’s always fun to analyze the aggregate performance of our advertisers on Black Friday and Cyber Monday. Each year when we “read the tea leaves”, some existing trends are reinforced while a new pattern jumps out at us. 2018 is no exception. More Clicks, Higher Spend As expected, […]

Read More »

Testing Effectively with Amazon Sponsored Brands

Testing Effectively with Amazon Sponsored Brands

Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have lots of […]

Read More »

Perfect Audience and Shopify: One-Click Integration, $250 Free Credit

Perfect Audience and Shopify: One-Click Integration, $250 Free Credit

Perfect Audience is excited to announce our new integration with Shopify. Users of this leading eCommerce platform can now set up remarketing campaigns in a flash. With our one-click integration, we’ll import your Shopify product feed and automatically create a set of dynamic ads featuring your store’s products. Advertise to your site visitors and cart […]

Read More »

« Newer Entries
Older Entries »