Marketing Insights
Marin Software's Official Blog

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. AT&T blasts new California privacy law Stating that internet communications are “geography-agnostic,” AT&T raises the concern […]

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The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single brand. Advertisers are increasingly coming to understand that a good way to tackle […]

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Everything You Need to Know About Lift Studies

Everything You Need to Know About Lift Studies

For a long time, lift studies were considered a Facebook feature only available to large advertisers with high ad campaign budgets. Just recently, Facebook released a ‘test and learn’ feature that enables all advertisers—large and small alike—to help answer the big question: How do I know if my ads are driving incremental sales or conversions? […]

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3 Steps to Driving More Store Visits Through Digital Advertising

3 Steps to Driving More Store Visits Through Digital Advertising

This is a guest post from Brendan Davitt, Account Manager at 3Q Digital. Although there are plenty of studies to prove online shoppers cross over into the brick-and-mortar experience more than you might think, there’s no denying that online advertising’s boom has eaten into physical store visits. Fortunately, there are a few quick ways to […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram Stories pioneers turn to Facebook Stories Price spikes are driving some advertisers away from Instagram […]

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The California Consumer Privacy Act and What It Means for Digital Marketers

The California Consumer Privacy Act and What It Means for Digital Marketers

“Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To address mounting fears, California passed the Consumer Privacy Act (CCPA), […]

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How to Use Product Feeds to Boost Your Digital Advertising Campaigns

How to Use Product Feeds to Boost Your Digital Advertising Campaigns

eCommerce product feeds are jam-packed with information advertisers can use to refine and enhance their campaigns. And not only that—advertisers can add information from a huge range of sources to build data-rich feeds. Despite this, many advertisers continue to underutilize the information in their eCommerce feeds. In this article, we take a look at ways […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook influencer organic reach drops 23% Marketing Dive attributes a drop in organic reach for influencer […]

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Ramp Up Your Amazon Ad Game: 5 Tips for Success

Ramp Up Your Amazon Ad Game: 5 Tips for Success

Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook’s new and revised video metrics Facebook is changing the way it measures news feed videos. […]

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