Marketing Insights

Why You Should Be Using Bing Shopping Campaigns Right Now: Part One

This is the first of a two-part series on Marin’s newly released support of Bing Shopping Campaigns. With the holiday shopping season in full swing, most retail advertisers are focused on how they can get their products in front of the most potential buyers and maximize sales. If trends from last year’s holiday shopping season […]

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Buy Buttons and What They Mean For You

By now, you’ve likely seen or heard about buy buttons, which are a quick way for customers to purchase directly from search, social, and video platforms. How should digital marketers work with buy buttons this holiday season? First, let’s review the statistics. 202%. The year-over-year lift in social media-referred orders that Shopify reported. 60 million. The number […]

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Ad Clicking, Ad Blocking, and the Future of Social Advertising

In the world of digital advertising, 2012 seems like eons ago. But here’s a stat you might remember – widely quoted surveys revealed that between 44% and 57% of users said they never clicked on a Facebook ad. Those numbers made a lot of sense at the time, because I too had never clicked a […]

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The Dust Settles: Black Friday/Cyber Monday Roundup

Once again, Black Friday and Cyber Monday have come and gone, signaling the official beginning of the holiday season. We recently discussed how Cyber Monday outperformed Black Friday in 2014, forecasting similar behavior this year. How exactly did Black Friday and Cyber Monday pan out? Using the same methodology, we looked at how close our […]

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8 Ways to #TweetSmarter for Direct Response

The beauty of direct response is that it’s specific, measurable, and trackable. And since it’s meant to drive people to immediate action, it pairs extremely well with the real-time nature of Twitter. So to all the direct response marketers out there, here are eight ways to improve your Twitter ad campaigns in 140 characters or […]

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Marin Wins! G2 Crowd Names Us Best Overall Cross-Channel Advertising Software

G2 Crowd, more popularly known as a “Yelp for business software,” released its Winter 2016 Cross-Channel Advertising results, and Marin’s on top! G2 Crowd brings peer reviews to business software. Actual software users can review different products and share insights on marketing, CRM, e-commerce, and other types of solutions. Then, those looking for information on […]

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3 Remarketing Creative Tests to Run for the Holidays

Price comparing and deal hunting can lead to a lot of work and stress for customers, and can rack up high media costs for advertisers as customers click during this high CPC time of year. Remarketing, which tends to have lower CPCs than SEM, is a great tool to help convert indecisive shoppers who are waiting […]

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When a Case of the Mondays Turns Out to be a
Good Thing

We’re familiar with the images – long lines of people huddled on the sidewalk outside big-box stores, viral footage of stampeding bargain shoppers. For consumers and retailers, these are the telltale Black Friday signs that the holiday shopping season has truly begun. Black Friday versus Cyber Monday This week, shoppers are getting ready both on […]

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Google’s Customer Match: How to Use First-Party Data for Best-in-Class Performance

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Customer Match is an exciting new feature that Google recently unveiled that can greatly strengthen your ability to connect with an existing customer base. You now have the option to upload the email addresses of past customers or email subscribers directly to […]

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How to Fine-Tune Your Holiday Retargeting Campaign to Boost Performance

Pumpkin spice lattes. Cold weather. Football on TV. That can only mean one thing – the holidays are here! While you’re busy planning your holiday vacation, family meals, or gift shopping plans, remember to schedule a few minutes for your retargeting campaigns. Consumers are ready to spend billions over the next six weeks (especially online!) […]

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