Car Companies Win Super Bowl

All eyes were on the gridiron this Sunday for Super Bowl XLVIII, although the stiffest competition this weekend wasn’t between the Seahawks and the Broncos, but between auto advertisers. Check it out![...]

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By   •  February 4th, 2014

Happy Birthday, Facebook!

Facebook is 10 years old today. Of course in Internet years, that’s like 35! In the last 10 years the social site has gone from an obscure directory of sorts for Harvard students – originally called Facemash – to a social network juggernaut with over 1.2 billion users. Let’s take a look back in history.[...]

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By   •  February 4th, 2014

3 Essential Ways to Optimize for Online and Offline Conversions

Brands that seamlessly tie offline conversions to online events are positioned for success, but it’s easier said than done! Make sure you are successfully bridging the gap with these three essential tips on optimizing for online and offline conversions.[...]

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By   •  January 28th, 2014

How Soon Before All Media is Biddable?

Our time at the Biddable World Conference in London prompted lots of thoughts about the future of advertising. Radio, TV, outdoor, and beyond – it’s all fair game for a biddable future. Simon Whittick, our Director of Marketing EMEA, discusses the possibilities.[...]

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By   •  January 27th, 2014

To Every Bid There is a Season: 4 Quick Tips for Seasonal Optimization in Paid Search

The holidays are over, but seasonality should be a consideration for search marketers all year round. Read on for four quick tips to optimize for seasonality and beat out your competition.[...]

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By   •  January 23rd, 2014

Retailers Increase PLA Spend 300% in 2013 as CPCs Continue to Rise

2013 marked the first full year of Google Shopping since the transition to a commercial model built on PLAs. For 2013 PLA trends, findings, and predictions, download our 2014 annual report, The State of Google Shopping: Mobile Shoppers & Record PLA Spend Drive Success for Retailers.[...]

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By   •  January 22nd, 2014

Why Big Data is a Big Deal for Digital Marketers

Big data. Everybody loves to throw this phrase around, but what does it really mean and why should search marketers care? We discuss the history of big data, its applications, and what it means to digital marketers today.[...]

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By   •  January 17th, 2014

17 Resources Every Savvy Digital Marketer Should Explore

Your day is already busy, but it pays to stay in the loop on what’s happening in ad tech and digital marketing. What industry advancements should we expect? Is that a new ad type? Google is doing what?! Thankfully there are a lot of great resources out there for digital marketers. Here are some of our favorites.[...]

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By   •  January 9th, 2014

Universal McCann and American Airlines see Long-Term Success with Marin Software

We are happy to say that Universal McCann and American Airlines have been partnered with Marin Software for over 3 years. Their experience is a good introduction for those who may be considering Marin as a bid management platform to take their business to the next level.[...]

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By   •  December 13th, 2013

Marin Software and BlueKai Team Up to Announce Audience Connect

Today, Marin announced Audience Connect powered by BlueKai, the digital marketing industry’s first ever keyword and audience based marketing solution. By harnessing the power of audiences and intentions, Audience Connect gives marketers the power to build truly customer-centric programs across all digital marketing channels.[...]

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By   •  December 12th, 2013

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