Customer lifetime value is an excellent metric to incorporate into your marketing strategy, and segmentation makes it that much more powerful. It helps you avoid the pitfalls of estimating the average revenue per user, allows you to focus on the segments that matter most, and provides insight so you can make better decisions.[...]
There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online advertising is not living up to its promise. Here’s Marin CMO Matt Ackley’s take on the subject.
We welcomed Perfect Audience into our Marin Software family earlier this month, and we can’t wait for our customers to learn how great they are! If you’re getting ready to launch your first dynamic retargeting campaigns using their solution, here’s a pre-flight checklist of things to look for to make sure your campaigns reach orbit.
Mobile adoption and engagement is on the rise, and the statistics are pretty amazing. Still trying to get buy-in for greater investment in your mobile programs? Here are some numbers you’ll want to know.[...]
World Cup fever is starting to kick into full gear, and we’re already seeing the excitement reflected in search data. Take a peek at stats for our retail clients across the European market, and make sure to take advantage of the World Cup frenzy in your marketing strategy if you haven’t already.[...]
Over the past few weeks, there has been a significant amount of discussion regarding attribution models. At this point, you may be curious about how data-driven attribution, or any attribution model for that matter, fits into your marketing organization’s priorities. Here’s Adometry’s take, from guest author and Head of Marketing at Adometry by Google, Casey Carey.[...]
It’s an exciting day at Marin and for advertisers around the globe. Today we finalized our acquisition of Perfect Audience; an innovative San Francisco based retargeting company. We’re thrilled to have them join us and enhance our remarketing expertise and bolster our industry-leading search, social and display performance advertising platform. With the acquisition of Perfect […]
As fans around the globe gear up for the World Cup, marketers should also start preparing! There is a huge opportunity to reach dual-screening audiences using Facebook. Here are 4 quick tips to ensure a social strategy win for your brand.[...]
Marketers now have a dizzying array of advertising options at their disposal across all channels. While some of these are more established and mainstream than others, it’s always a good idea to keep new ad types and formats on your radar. Here’s a quick look at 4 clever types – old and new – that advertisers are currently having success with.[...]
In today’s data driven world, businesses rely on multiple pieces of technology to deliver, optimize and manage their online advertising and website analytics. Virgin Atlantic is a great example, and here’s their quick open stack success story.[...]
.@mackley18 shares his thoughts on 'the big deal about contextual data'. What's your take? via @sengineland selnd.com/1n8C5qk
@chicagoterp Sorry about that, looks like we have you cookied. We'll see if we can opt you out on our end. Clearing ur cookies may work too.
#tbt ...to when @Yahoo was king of the net. Anyone else remember these classic TV commercials? bit.ly/1oeViqB
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