Marketing Attribution 101

Did you know? Only about half of businesses carry out some sort of attribution. Our latest post discusses the models and motivation of good marketing attribution. To learn more, make sure to download our guide, “An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display, & Social Advertising.”

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How Precision Dialogue Drove Leads & Conversions with Facebook

If you’re already doing some level of Facebook advertising, you’ve probably found it to be an effective part of your mix. But like any other advertising channel, there are often some challenges along the way. We take a look at Precision Dialogue’s story, and the best practices gleaned from their experience.[...]

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Teaming Up with Boost Media

One of the single most effective ways a digital marketer can improve the performance of a campaign is through better ad copy. To help advertisers get more out of their creative, we’ve teamed up with Boost Media (formerly BoostCTR).[...]

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What Facebook’s Campaign Restructure Means For You

In late November 2013, Facebook announced that its campaign structure would get a major overhaul in the new year. The revised structure includes a new management “level” called the Ad Set. Our social expert breaks down the changes and explains how Marin is prepared to ensure a smooth transition.[...]

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In Search of Marinterns at Super Saturday

The search for summer interns is already on, and our recruiting team has been hitting the road! Last week we visited Cal and Oregon State, and hosted a great Super Saturday event. If you have questions about summer internships, feel free to reach out to @MarinCareers.

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7 Smart Ways to Retarget Across Devices with Facebook Custom Audiences

Facebook’s official launch of Custom Audiences from Your Website is a real game-changer. Here are 7 ways to reach, engage, nurture, and acquire customers across devices using this clever retargeting solution.[...]

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Learn to Reduce Irrelevant AdWords Costs & Boost Conversions in 15 Minutes

Are you letting irrelevant clicks drain your piggy bank? This quick 15 minute read will cover the basics of your targeting options, how to identify where you might be wasting costs, and how to better understand data performances for superior optimization.

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Will WhatsApp be Facebook’s Answer Internationally?

Facebook is an international phenomenon, and it’s only getting more global from here. This week, Facebook announced it would buy WhatsApp for a staggering $19 billion. We discuss where things stand and what this all means.[...]

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3 Key Trends From SES London 2014

If you couldn’t make the trip across the pond last week, we’re here to catch you up on all the highlights from SES London. Hot topics included PLAs, audience data, and search context.[...]

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5 Quick Ways to Optimize Your Google Shopping (PLA) Campaigns

Google’s Product Listing Ads represent a highly effective channel for online retailers of all sizes. Here are 5 quick tips to manage your PLA campaigns straight from our seasoned digital marketing manager, Brenda Ton.[...]

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