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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

By   May 25th, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

1. Facebook’s Latest Transparency Move Is Showing You     How Much Objectionable Content It Removes

Despite dramatic news headlines, Facebook is doing a good job of keeping offensive content off its platform. This Fast Company article covers Facebook’s efforts to keep its community safe.

Read the article

2. How Publishers Are Responding to GDPR

The GDPR goes into effect today. eMarketer spoke to Richard Reeves, managing director of the UK’s Association of Online Publishers, to get his take on challenges that publishers face with the new privacy rules.

Read the article

3. Data Suggests Surprising Shift: Duopoly Not
    All-Powerful

However slow the pace or slight the drop—what goes up must come down. eMarketer looks at companies that are growing faster than expected, and cutting in to Google’s and Facebook’s frenetic wedding dance.

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4. Shopper Marketing Undergoes A Digital Evolution

This is an exciting time for e-commerce. According to Gartner’s, marketers now spend $178 billion each year on in-store campaigns, and $55 billion of this could shift to online ads. Read more about the current retail opportunities and challenges.

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5. YouTube channels are seeing a lift in live
    video viewership

And lastly, if you’re as ready to go with GDPR as we are, you might still be looking up last-minute resources to dot the i’s and cross the t’s. Here’s a handy Marketo resource. Also be sure to check out
our
FAQ.

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