We just released our 2011 Online Marketer’s Guide for the Holiday Season, a series of recommendations for online retailers based on online advertising data from 2010’s holiday season. According to our findings, Cyber Monday edged out Black Friday as the most profitable day for online retailers. Four of the top five days for paid search conversions occurred in November 2010, suggesting shoppers will begin their search for holiday gifts early in 2011.
We compiled a list of Top 10 tips to help search marketers prepare for 2011. Here are a few key strategies that could help your online marketing campaigns for the holidays:
- Create a Boost Schedule: A boost schedule is a roadmap that helps you determine when and how much to increase your bids, enabling you to take advantage of higher conversion rates during the holidays. We recommend that you create and apply your own boost schedule using your 2010 trends. Our white paper details the process for how to create and monitor a boost schedule for your holiday campaigns.
- Develop a Mobile Strategy: Consumers are increasingly using mobile phones to find deals and compare prices on the go. Because of this, we strongly suggest a comprehensive mobile strategy as part of your holiday advertising efforts. Our white paper describes the importance of a mobile advertising strategy, and how to get the most out of your mobile campaigns.
- Use YouTube to Extend Reach: YouTube isn’t just the world’s largest digital video property; it’s also the Internet’s second largest search engine. In fact, YouTube garners 100 Million unique visitors per month in the US alone and another 400 Million from around the world. Online marketers who plan holiday campaigns for 2011 should leverage it for added audience reach and the value of social engagement at-scale for their brand.
Download the complete white paper behind this blog post to learn the rest of the Top 10 recommendations for online retailers during the 2011 holiday season.
(Note: You will be asked to fill out a short registration form to gain access to the full report)