Can changing just a few words in an ad really account for a 115% lift in clickthrough, conversion, and more? Is the image on your Facebook ad dramatically impacting its performance? Learn how to turbocharge ad optimization with Marin Software’s VP of Marketing, Matt Lawson, who will speak at SES San Francisco on at Tuesday, August 14, 2012 at 2 pm for a panel titled “Insider Tips to Ad Optimization”.
Matt will join moderator Noran El-Shinnawy, Director of Marketing at BoostCTR, and John Gagnon, Bing Evangelist at Microsoft Advertising, to discuss specific strategies marketers can deploy to consistently improve performance of their online campaigns. Matt will provide insider tips to enhancing advertising on Google, Facebook and other platforms.
Find more info about the panel here: http://sesconference.com/sanfrancisco/agenda-day1.php.