Marin is excited to announce the release of our annual Online Marketer’s Guide for the Holidays. Broadly speaking, this guide will help put the 2011 holiday season in perspective and highlight relevant best practices for a successful 2012 season. Our analysis and recommendations are built upon our experience in working with over 1,800 advertisers who invest more than $4 billion a year on search, display, social, and mobile.
In this guide, we examine search marketing trends from last year’s holiday season, explore key dates and trends for your campaign calendar, and walk through ten best practices drawn from our client base. Some of the insights you’ll come away with, include how to:
- Develop a bid boost schedule to take advantage of seasonal increases in revenue-per-click
- Test and promote special offers to successfully convert holiday shoppers
- Engage social shoppers and amplify holiday messaging and promotions through Facebook
- Leverage Google Product Listing Ads to engage more shoppers during the holiday season
For additional resources, iProspect’s 2012 Retail Blueprint offers a comprehensive analysis of 2011 holiday trends and provides an in-depth guide for creating increased profit from online channels during the 2012 holiday season. This white paper walks through tactical advice on promotional elements, key holiday dates, trends in channel usage, and creative execution to account for tablet and mobile shoppers.