Marketing Insights
Marin Software's Official Blog

Poll: 6% of UK Advertisers Fully on Board with Facebook Ads

By   August 11th, 2011

Recently, Marin Software conducted a poll of advertisers in
the UK regarding their use of Facebook Ads. Nearly 400 advertisers of various
company sizes across a number of vertical sectors responded to the poll and of
the respondents 6% indicated they have “well developed” ad campaigns up and
running on Facebook. Forty-two percent of respondents said they are
“experimenting” with ad campaigns while the remaining 52% have yet to step foot
on the train, not having run any Facebook ads.


Although the UK is a leader in European
Facebook adoption
, advertising on Facebook in the UK is clearly still in
the early stages. However, when taking into consideration analysts’
that Facebook ad revenue from outside the U.S. will be on par
with U.S. ad revenue by 2012, the figures from our poll tell us it’s only a
matter of time before the 42% “experimenting” with Facebook ads will have “well
developed” campaigns and the 52% percent still undecided will be