Marketing Insights
Marin Software's Official Blog

Making the Case for Facebook Advertising

By   June 6th, 2013

Facebook advertising presents marketers with a vast and truly global advertising opportunity.

Facebook AdsDid you know?

  • 7.5% of global page views are on Facebook
  • The average user spends 28 minutes on the site each day
  • Facebook officially surpassed Google in weekly traffic in 2010
  • People who Like a brand’s Facebook page spend twice as much money on the brand’s products as people who have not connected

It’s no surprise that marketers are increasingly seeking to engage with Facebook users through ads, fan pages, news feeds, applications, and events. As a result, Facebook’s advertising revenue in the fourth quarter of 2012 grew 41% to $1.33 billion, a testament to the growth of user adoption and the value of the channel.

Still, Facebook advertising can be intimidating. Some marketers worry about spending too much time and resources on the medium.  Others struggle to capture the attention of users. And then there are marketers who turn to Facebook advertising because they think it’s a required component of any good marketing program without ever really understanding the dynamics behind it.

Marin Software decided to take a deeper look at Facebook strategies and best practices used by our clients—some of the world’s most recognizable brands and Facebook advertisers—and summarized them in our newest white paper, “The Marketers’ Guide to Driving ROI from Facebook Advertising.” This is a must-read for anyone interested in Facebook advertising, whether you are just starting out or already have many successful campaigns under your belt.

“The Marketers’ Guide to Driving ROI from Facebook Advertising” offers great advice for building awareness and driving revenue through outstanding Facebook campaigns. Check back every week as we discuss the findings of our white paper and provide tips on how to make this social channel work for your brand and business.