Facebook Dynamic Product Ads, if we must say so, are pretty badass. In the not-so-distant future, dynamic product ads are the way all digital advertising on social and display will be delivered, regardless of industry or vertical.
Dynamic Ads for Travel (DAT) allows advertisers in the travel industry to automatically deliver personalized ads based on the interest people have shown on their travel site or app. Part of the Marin Social platform, DAT lets you seamlessly create dynamic audience and product sets across each phase of the buyer journey—from retargeting to cross-sell and up-sell.
Meliá Hotels International used DAT to lower its CPA and increase ROI by 6.7 times.
Watch the video to learn how DAT can help you target the right travel audiences, deliver thousands of relevant ads in seconds, and increase your conversions.