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American Eagle – Using Facebook, Instagram, and FAN to Cut Costs

American Eagle – Using Facebook, Instagram, and FAN to Cut Costs

By   May 10th, 2016

“With Carousel Ads and Facebook Audience Network, we’re telling a captivating brand story, and more people who are likely to browse our products are clicking our ads.”
– Cheryl Degrasse / Sr. Director of Digital Media / American Eagle Outfitters

With a high volume of spend across two brands, four Facebook accounts, and two U.S. social teams operating on opposite coasts, retail brand American Eagle Outfitters (AEO) wanted to express the narrative of their brand values in a visually engaging way, to more emotionally appeal to their core audience primarily using mobile devices for shopping.

Since AEO manages two different brands with distinct audiences and creative, they needed an enterprise-class tool to achieve their advertising goals – and handle complexity – at scale.

American Eagle and Marin Social

Using Marin Social, AEO ran a mobile campaign with Facebook Carousel Ads and Facebook Audience Network (FAN).

Compared with Link Ads, the best results came from running Carousel Ads, achieving a 69% reduction in Cost per Conversion (Facebook Conversion Pixel). Including FAN, Facebook’s mobile-only network composed of publishers outside of Facebook, AEO benefited from a 73% reduction in Cost per Link Click compared with News Feed Desktop.

Thanks to Marin’s mass creator and bulk editor, AEO can now create tons of ads and ad combinations very quickly. With the Media Plan organizer, AEO can view metrics of all campaigns at a high level, avoiding the need to manually aggregate the data. Using one tool across Facebook, Instagram, and FAN significantly reduces the amount of time spent implementing and managing campaigns.

Learn more and see full results in our American Eagle case study.

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