Marketing Insights
Marin Software's Official Blog

Recent Amazon Advertising Upgrades

Recent Amazon Advertising Upgrades

By   February 24th, 2020

Are you looking for better performance out of your Amazon Advertising campaigns? We recently added a few new features designed to deliver results. We’ve teamed up some of the world’s largest brands to solve their retail challenges — if you’re interested in learning how we can help you out click here.

Automated Dayparting for Sponsored Products

Does your performance vary over the course of the week? Are you running out of budget too early in the day? Dayparting empowers our customers to apply bid modifiers by hour of day and day of week to automatically allocate budgets for Sponsored Product campaigns to the highest performing windows.

Some example uses include setting different bid schedules for weekdays compared to weekends, increasing bids in the afternoon when competitor budgets run out or bidding down lower-performing overnight hours. This unique Marin feature is a must-try for any Amazon Advertiser. .

Full Campaign Management for Sponsored Display

The Sponsored Display ad sets itself apart from Sponsored Brand and Sponsored Product Ads because its ads can be displayed both off and on Amazon.com. Advertisers can increase their product awareness and demand across the web by reaching the right audiences for their business.

Marin offers full reporting capabilities for Amazon Sponsored Display ads and also provides campaign management. We also support scheduled actions to pause or activate campaigns on specified dates/times.

Amazon Attribution

Do you know how many of the customers you are reaching with Google and Facebook ads are converting on Amazon? With Amazon Attribution you can. Amazon Attribution is a powerful solution for tracking on-Amazon sales driven by off-Amazon sources (search or social ads)).

Marin connects the Amazon revenue with the publisher cost to present the full picture together. For example, where previously a Google sitelink pointed to Amazon would only show cost and no sales, Marin will link the revenue from Amazon Attribution and tie it back to the object, allowing for powerful reporting and optimization automation — eliminating the guesswork and enabling optimization through revenue-targeted bidding.

Want to learn more? Drop us a line!