Marketing Insights
Marin Software's Official Blog

Don’t Lose Your eCommerce Ad Data in 2020

Don’t Lose Your eCommerce Ad Data in 2020

By   January 7th, 2020

As you may know, the leading eCommerce publisher only retains performance data for the most previous 60 days on a rolling basis. This means that you will not be able to see 2019 Black Friday data after January 27th 2020. But how am I going to make year over year comparisons of peak seasonal periods, you ask. We’ve got the answer.

Introducing Marin Go

Marin Go is our free enterprise-class reporting tool that will automatically preserve your eCommerce, Search and Social data.

Marin Go is perfectly suited for eCommerce advertisers who need a robust, cross-channel solution to pick up where publisher reporting tools fall short. Marin Go allows advertisers to report on performance down to the keyword and creative level with flexible reporting, charting, and dashboard capabilities—at absolutely no cost.

Seize the Data

Although time’s running out for you to save your 2019 Black Friday/Cyber Monday data, you still have a chance to successfully forecast your 2020 initiatives and perform year-over-year comparisons. Simply act now to secure your data and head into the rest of the year with confidence..

Remember the date: January 27th. And, be sure to use Marin Go to make the process easier. In addition to data retention, Marin Go provides a variety of benefits for eCommerce advertisers at any time of the year:

  1. Flexible Reporting.
    Go beyond publisher-specific metrics like ACOS, and easily create custom reporting columns that match your business needs across all publishers. These columns can include your own prescribed calculations making it easy to connect all ad spend and attribute revenue uniformly.

  2. Cross-channel dimension reporting.
    Slice and dice your reporting any way you want. Easily roll up category performance to see valuable trends and insights outside of your normal campaign structure. Dimensions are completely flexible and can be configured to reflect how you need to see you data aggregated for optimal reporting and analysis.

  3. Budget forecasting.
    Our budget tool takes into account known temporal effects such as day of week, day of month, month of year and day of year seasonality. This comes in handy when you’re looking to estimate your 2020 holiday spend.

  4. Advanced option for qualified candidates (Amazon attribution).
    For advertisers using Google Search to drive traffic to your Amazon listing, Marin can integrate the Google Spend data with Amazon Sales data to provide a streamlined view of performance. If you’re interested in using this feature, please reach out and we can evaluate the request. Note that this feature is normally only available to full Marin customers.

Next Steps

To make sure you hit the January 27th deadline to retain your data and make your ad campaign reporting easier:

  1. Sign up for Marin Go
  2. Link your Amazon account before January 27th
  3. Link your Google and Bing Accounts for cross-channel visibility
  4. Enjoy full access to automated reporting, dashboards, and alerting for free

Good luck and happy/easy reporting!