Marketing Insights
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A 2016 Social Media Shopping Spree

A 2016 Social Media Shopping Spree

By   August 1st, 2016

Shoppers are already prepping their lists for the holidays, and retail advertisers are close behind, on the mobile-focused, ad spend case. If smartphones were big-box retail destinations, they’d be the new “mad rush” of holiday sales.

Thankfully, when shoppers are looking for deals and information, they can now easily turn to their mobile devices.

Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create our 2016 Cross-Channel Marketing Report. Our research uncovered some surprising things about what to expect for social advertising this 2016 shopping season.

  • Advertisers are investing big on smartphones and tablets: During Q1 2016, social ad spend on mobile devices represented 90% of ad spend.
  • Shoppers love social ads on mobile: Those ads were popular, with 95% of all clicks happening on social by way of a mobile device during the same time period.
  • This bodes quite well for Q4 2016: Social clicks and spend share should flatten out over the year and remain at current levels.

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Happy shopping—and spending—in 2016.

For the full results of our research, including data charts on mobile, social, text versus product ads, and recommendations for how to stand out during the 2016 holiday season, download The State of Shopping Ads: 2016 Cross-Channel Marketing Report.