Marketing Insights
Marin Software's Official Blog

Posts related to: ‘What’s New’

Video Ads on Amazon, Do I Need to Get Involved?

Video Ads on Amazon, Do I Need to Get Involved?

Sponsored Brands video is a relatively new ad format from Amazon that can display an eye-catching video alongside the ad on the Home Page, Detail Page and Search Results Page on Amazon, across desktop, mobile and tablet devices. What’s great is that these ads will automatically play when the video is at least 50% visible […]

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How to Cope in a 3rd party Cookieless World

How to Cope in a 3rd party Cookieless World

Everyone in search advertising is aware it’s coming, and trying to figure out where the pieces will fall. How will it impact the industry and more importantly, you and your business ? As tracking is a complex, granular topic, I’ve asked Aleks Nikitina, Senior Solutions Architect here at Marin Software, to go through this topic […]

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Five Fundamental Changes After the Apple’s iOS 14 Release

Five Fundamental Changes After the Apple’s iOS 14 Release

Apple has been busy adding privacy-related features in iOS14. In December, with iOS 14.3, Apple added “Privacy Nutrition Labels” to the app store, clearly summarizing the applications privacy practices, including what information is collected and how it is used. App Tracking Transparency will be required with iOS 14.5 later this spring. Developers must ask users […]

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Upgrade your performance with Autopilot bidding

Upgrade your performance with Autopilot bidding

The search for better performance never stops. To help our customers get the most out their digital marketing dollar we have upgraded our optimization tools. MarinOne Bidding is our newest bidding solution that delivers peak performance, improved accuracy, faster bid calculations and increased scale.  Customers upgrading to MarinOne bidding from the previous version saw a […]

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Introducing Marin’s BI Connect

Introducing Marin’s BI Connect

We’ve talked about reporting in previous blog posts and how MarinOne has powerful reporting tools, allowing your marketing team to build personalized dashboards that are shareable and mobile-friendly, customize recurring reports, performance alerts, and automate their Excel or Google Sheet analysis. However, many marketers are leveraging Business Intelligence (BI) tools to visualize their data. We […]

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Introducing Automated Insights in MarinOne

Introducing Automated Insights in MarinOne

What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best results from their campaign. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often […]

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Import Your Data Directly into Google Sheets

Import Your Data Directly into Google Sheets

We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable reports, right down to the date range, activity type and even how often the data is refreshed.  The flexible […]

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