Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Uncategorized’

3 Reasons Why You Need Responsive Ads

3 Reasons Why You Need Responsive Ads

Responsive ads have been available for a while, but many advertisers have yet to take advantage of this ad format and its powerful features. However, as of January 31st, Google no longer allows Google Display Network (GDN) standard text ads to be edited or created. If you’re currently running standard text ads on the GDN, […]

Read More »

Marin Software’s 2017 Digital Marketing Forecast

Marin Software’s 2017 Digital Marketing Forecast

There’s no doubt that the options for advertisers are growing by the day. So, as we start 2017, what should marketers be looking at to stay relevant and competitive? We spoke to market experts across social, search, and omnichannel to ask: what can marketers expect to see in 2017? From location beacons to artificial intelligence—here is […]

Read More »

Boost Media’s Digital Marketing Trends to Watch for in 2017

Boost Media’s Digital Marketing Trends to Watch for in 2017

This is a guest post from Suzie Kronberger, VP of Marketing and Revenue Operations at Boost Media. By the end of this year, digital will overtake TV ad spending in the U.S. for the first time—digital ad spend will reach $72B and TV will grow to $71B. Strategies that worked one year aren’t guaranteed to […]

Read More »

5 Powerful Reasons to Implement Single Keyword Ad Groups Today

5 Powerful Reasons to Implement Single Keyword Ad Groups Today

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. When I start an engagement with a new client, the first thing I do is an audit. As the working account manager, I need to get a good sense of how the account’s been set up and how it’s performed to date, […]

Read More »

The Quote Company: Extracting the Most Value from Search Campaigns

The Quote Company: Extracting the Most Value from Search Campaigns

If you’re a search marketer having enough of a challenge managing search campaigns on Google alone, then copying changes from Google to Bing can be especially time-consuming, tedious, and not worth the hassle. This was The Quote Company’s predicament. As a company that matches people interested in solar installations with the right service provider, they […]

Read More »

Why Marketers Need to Pay Full Attention to Voice Search

Why Marketers Need to Pay Full Attention to Voice Search

Consumers are warming to the idea of interacting with their phones and wearables via voice. 33% of U.S. consumers have used a digital assistant like Siri in the past 30 days, and 37% plan to purchase a smartwatch in the next six months. For marketers, this means it’s time to begin reinventing new ways to engage with customers during […]

Read More »

Update on Marin Social Upgrade

Update on Marin Social Upgrade

The improvements to the Marin Social platform are almost complete, and will be fully available again at 11:00 pm PST on January 21, 2016. The changes represent a major improvement to the data layer of the platform and are an important evolution for Marin in developing a more advanced big-data backend. These improvements will enable […]

Read More »

3 Remarketing Creative Tests to Run for the Holidays

3 Remarketing Creative Tests to Run for the Holidays

Price comparing and deal hunting can lead to a lot of work and stress for customers, and can rack up high media costs for advertisers as customers click during this high CPC time of year. Remarketing, which tends to have lower CPCs than SEM, is a great tool to help convert indecisive shoppers who are waiting […]

Read More »

Spruce Up Your Instagram Campaigns: 6 Tips for Fashion & Beauty Brands

Spruce Up Your Instagram Campaigns: 6 Tips for Fashion & Beauty Brands

After several months of testing and refining, Instagram advertising is now open to businesses of all sizes around the world! To make the most of the opportunity, follow this spotlight blog series for helpful tips specific to your industry or vertical. To mark Instagram’s 5th birthday, we’re kicking things off today and celebrating all week, […]

Read More »

Vying for the Media Spotlight: How Current Presidential Contenders Measure Up

Vying for the Media Spotlight: How Current Presidential Contenders Measure Up

In the US, primaries have officially heated up as presidential hopefuls vie for attention on the political stage. Despite the customary complaints of a two-party system, the current slate of candidates represents every shade of the spectrum, and voters have a glut of choices. How do these choices translate to online performance? According to the […]

Read More »

Resources