Instagram recently announced the launch of its new checkout feature, allowing you to buy products directly in the app, and making it easier and more convenient to buy from some of your favorite brands. Checkout on Instagram is currently a closed beta and only available to a handful of U.S. brands, including H&M, Nike, Prada, […]
Advertisers continue to look for the best ways to measure the impact of their advertising campaigns on sales. Without an accurate picture of the full customer journey and every touchpoint to conversion, they fall short of achieving the most streamlined campaigns, the most appropriately allocated budgets, and the highest possible revenue. Marin’s Offline Connect gives […]
This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. Voice and visual search methods are quickly becoming more mainstream. There’s our Amazon ambassador Alexa, of course, our old pal Siri, the lesser-known Cortana—we even have voice assistance available in our refrigerators these days. Search marketers are starting to notice an influx […]
We called time on The Big Bang 2019 recently in London’s Science Museum, but plenty of good memories abound from the conference. The agenda included several big themes swirling around the digital advertising world, including artificial intelligence, feed management, big data, and the future of search. Our opening session was a lively slam down debate […]
In Q4 2018, paid search continued its upward trend, growing 10% YoY. As inventory gets more expensive, however, more spend doesn’t necessarily mean more clicks—there was a modest 10% increase year-over-year in Retail, less than the search spend for the vertical. Instagram Stories and Dynamic Product Ads ruled, however—Instagram received 18% of total Facebook spend, […]
Who doesn’t love visiting the science museum? On a Thursday! In February! Marin Software and The Drum are bringing hundreds of digital advertisers together in London’s spectacular Science Museum on February 7th for The Big Bang event. We’re aiming for breakthrough thought leadership, deep learning, and an opportunity to mingle with top brand marketers. It’s […]
As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry data and the Marin Advertising Index—which represents billions of dollars […]
Digital marketing—especially social media marketing—is a fast-paced industry, with change often happening faster than you can say “professional development.” As social marketing gets more popular with the passing of each year, publisher ad offerings keep expanding accordingly. Obviously, there are essential skills every social marketer should have: an analytical mind (or even better, a background […]
By now, most search advertisers have heard about Google’s responsive search ads. Still, SEM aficionados are still getting their heads around this latest ad type. How does it work? Will it bring more clicks? How does it compare to text ads? Responsive ads choose the best-performing combinations from a search advertiser’s ad copy and assets. […]
The holiday season is upon us and it’s always fun to analyze the aggregate performance of our advertisers on Black Friday and Cyber Monday. Each year when we “read the tea leaves”, some existing trends are reinforced while a new pattern jumps out at us. 2018 is no exception. More Clicks, Higher Spend As expected, […]
Instagram recently announced its new checkout feature, making it easier and more convenient to buy from some of your favorite brands. How exactly does it work and what does it mean for retail advertisers? #Instagram #shopping #digitalads ow.ly/qQi950qOejk pic.twitter.com/KD5NFMllhZ
Marin’s Offline Connect lets advertisers upload transaction data into their Marin application, and then tie those users back to an online event that took place on the advertiser’s website. ow.ly/CVBv50oUufl #retailadvertising #shoppingads pic.twitter.com/lRi7XaIzlI
How do you coordinate your Facebook, Google, and eCommerce campaigns to deliver growth? Download our Search, Social, and eCommerce Guidebook to learn everything you need to know to create revenue-boosting digital ad campaigns. ow.ly/WKdP50qucYj pic.twitter.com/hRD6TgvvCN
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