Now that we’ve hit 2020, there will no doubt be many metaphor-infused mentions of vision, sight, and awareness. In the world of advertising, foresight is just as important as hindsight. Being able to predict future innovations and consumer behaviors means keeping on top of not only late-breaking industry news and cutting-edge innovations, but also knowing […]
This is a guest post from Shane Danaher, Senior Data Technology Analyst at 3Q Digital. When the California Consumer Privacy Act (or CCPA) comes into effect on January 1, 2020, companies’ use of consumer data will change dramatically. With a broad definition of personal data and an extensive legal reach, CCPA will touch most digital businesses […]
We all know by now that Black Friday and Cyber Monday (BFCM) smashed records once again as digital commerce continues to grow domestically and across the globe. What we found by looking at Marin customer data echoes this growth, but also highlights some key differences from this year compared to last during the five days […]
As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the digital advertising industry. Here are key things to watch out for as you plan ahead and finalize your marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, […]
Findings in our latest digital advertising benchmark report show that marketers increased their eCommerce spend 115 percent year over year, driven by more Amazon advertising. Mobile search also continues to dominate, with nearly half (47%) of total search spend dedicated to mobile ads. Our key takeaways: eCommerce Continues to See Significant Growth: The 115 percent […]
On October 27th, digital advertising celebrated its 25th birthday! They say your 20s is the most important decade of your life. Let’s look back at what happened in the past 25 years of digital advertising’s formative history. Always the journey, often the destination Over the years, due largely in part to advancements in ad technology, […]
This article first appeared in TotalRetail. In an attempt to capitalize on the lucrative and competitive digital ad market, social platforms are positioning themselves as the answer for every marketer’s needs. In the early days of social media, advertisers flocked to Facebook and Twitter because of their huge numbers of daily active users and amount […]
I’ve encountered many in B2B who say they’re struggling to find success with social channels and, portfolio-wide, to convert qualified leads to opportunities. Some struggle to just find qualified leads. Not surprisingly, these same advertisers all fall short in adopting the six strategies I’ve found to be integral to building and maintaining healthy social ROI. […]
In our latest digital advertising benchmark report, we found a 40 percent ad spend increase in eCommerce as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. A few other key takeaways: […]
According to Red Crow, people are exposed to 4,000 to 10,000 ads a day. That’s not counting TV, radio, print, and billboards—or the constant demands of work, family, and/or school. The people you’re trying to reach as an advertiser are overloaded, overstimulated, and overwhelmed. Despite this reality—or perhaps because of it— there are things your brand […]
Today, advertisers know their peak selling times and can act on the information. This is where digital advertisers can benefit from having a dayparting strategy in place. ow.ly/4iEc50xOdZd
As retailers continue to board the eCommerce bandwagon, how bumpy will the ride be in 2020? Digital marketing experts weigh in, including our own VP of Marketing, Wes MacLaggan. #ecommerce #retail #digitaladvertising ow.ly/UymC50xLJ9C
Technology of the Year: Checkout on Instagram, writes @natalie_koltun via @MobileMktrDaily ow.ly/4UMy50xzFGj
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