Marketing Insights
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Posts related to: ‘Trends’

Boost Media’s Digital Marketing Trends to Watch for in 2017

Boost Media’s Digital Marketing Trends to Watch for in 2017

This is a guest post from Suzie Kronberger, VP of Marketing and Revenue Operations at Boost Media. By the end of this year, digital will overtake TV ad spending in the U.S. for the first time—digital ad spend will reach $72B and TV will grow to $71B. Strategies that worked one year aren’t guaranteed to […]

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Healthcare Advertising is in Good Condition and Growing Stronger

Healthcare Advertising is in Good Condition and Growing Stronger

According to Charles Schwab, demand for healthcare products and services is on the rise. And, despite the uncertain regulatory outlook heading into the new year, if spending and clicks are any indication, then consumers and healthcare advertisers can boast of a clean bill of health. We took a look at the Marin Advertising Index to […]

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Riding the Black Friday and Cyber Monday Wave

Riding the Black Friday and Cyber Monday Wave

Here we go again. The shopping period is already here, and season-crazy advertisers are going where every ad campaign has gone before, but now even more so—online and mobile. This year’s expected to be even more frenzied—and lucrative—than the last. To help you maneuver through the upcoming spending sprees and plan for a successful holiday […]

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7 Tips for a Killer Facebook Video Advertising Strategy

7 Tips for a Killer Facebook Video Advertising Strategy

This piece was recently featured in PerformanceIN, the leading global performance marketing publication. Does your Facebook advertising strategy include video? Should you include video as part of your overall Facebook advertising strategy? If you find yourself asking these questions, this article is for you. In this post you’ll discover essential tips for killer Facebook video campaigns […]

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How To Create Vertical Video Ads That Work

How To Create Vertical Video Ads That Work

This is a guest post from Sarah Burns, Content Manager at Boost Media. Vertical video has become ubiquitous in the world of apps and social media, and the shift to vertical is changing the consumer experience. Vertical videos take up more space on the screen then horizontal, and smartphone users don’t have to rotate their […]

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Far Away, So Close: Current Insights into Travel Search Advertising

Far Away, So Close: Current Insights into Travel Search Advertising

With school out and warm weather in, we traditionally think of the summer months as the best time to take a vacation. However, is it actually prime time for search advertisers to ramp up their ad campaigns? To answer this question and others, we took a look at travel advertisers on Google and Bing. We […]

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Mobile Display Goes Up, but Tablet’s on the Decline

Mobile Display Goes Up, but Tablet’s on the Decline

Between the distant frenzy of the Q4 shopping season and the rising calm of midyear, Q2 tends to be the quietest quarter. However, this doesn’t mean there’s nothing happening. Among other things we found in our research, mobile display played a larger role this Q2—but overall, the ubiquitous move to mobile is actually slowing down. […]

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Mobile Consumers & Their Holiday Shopping Habits

Mobile Consumers & Their Holiday Shopping Habits

This is a guest post from Emily Hodges, Marketing and Public Relations Manager at Kiip. We’re four months out from the holiday season. Yet, in the ad industry, we all know that brands are already plotting their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the […]

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What Makes a “Good” Video for Social?

What Makes a “Good” Video for Social?

This is a guest post from Daniel Rohsler, Digital Marketing Account Manager at 3Q Digital. Brands are finally investing heavily in videos for social platforms. Although the attention is now there, clients often ask about best practices for making a “good” video for social. Facebook has been making a slow but steady switch to showing […]

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How to Use Search to Enhance Your Facebook Dynamic Ads

How to Use Search to Enhance Your Facebook Dynamic Ads

When Google released product listing ads, it dramatically changed the way retailers advertise online. Because of their huge success, retailers are constantly on the lookout for the next game-changing ad format. If the results our retail clients have been seeing are any indication, the next frontier for product ads is harmonizing Google Shopping and Facebook […]

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