Just as they do with Sponsored Products, Amazon advertisers also have access to impactful placements with Sponsored Brands, which can help drive more clicks and better post-click customer interactions. The prominence of these ads at the top of the page highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have […]
This is the second article of a three-part series on Amazon’s Sponsored Products ads. Be sure to check out our previous post on building the right structure. What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads […]
Amazon is on a mission to help advertisers increase awareness and drive sales on its platform. To this end, they’ve made a suite of ad types available that more and more advertisers are embracing, including the focus of this three-part series—Sponsored Products. With the Amazon Sponsored Products ad campaign type, you can create innumerable combinations […]
Apple continues to increase restrictions on user tracking in Safari, including on mobile, where it captures 58% of overall traffic and 66% on iOS devices. These restrictions mean that your current online conversion tracking setup is probably going to be missing a significant chunk of conversions, especially if you have a longer purchase cycle (Travel, […]
This is a guest post from Maddie Davis, co-founder of Enlightened Digital. Technology has disrupted a variety of traditional business methods, including marketing. As social media continues to be a fact of life for billions of people, more businesses are looking to social platforms to reach their target audiences. With more than 30 million visitors per […]
New ad formats, continued breaking news, and shifting ad budgets are all at the forefront of online marketing. In our infographic, see the top 10 things to watch out for, plus opportunities for tapping into the latest digital advertising trends of 2019. (Click to enlarge.)
The world of search and product discovery is changing rapidly, particularly among younger users. Last year, PWC published an in-depth study that found that 71% of consumers would prefer to use their voice assistant to search than actually type a query. It’s clear that marketers need to adapt their search strategies to reflect emerging user […]
Youth Marketing Strategy is a marketing conference in London focused on 16 to 24 year olds, otherwise categorized as Gen Z. Marin has been a sponsor of this conference for several years now, and it’s designed as a touchpoint for advertisers and brands looking to connect with a younger audience. So what generalizations can I […]
In our latest digital advertising benchmark report findings, we discovered that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels and devices. Here are a few key takeaways: Responsive Search Ads Rise in Popularity: 24% of advertisers are running […]
Instagram recently announced the launch of its new checkout feature, allowing you to buy products directly in the app, and making it easier and more convenient to buy from some of your favorite brands. Checkout on Instagram is currently a closed beta and only available to a handful of U.S. brands, including H&M, Nike, Prada, […]
Just as they do with Sponsored Products, advertisers have access to robust placements with Amazon's Sponsored Brands. Read on to explore some testing hypotheses particular to this impactful ad type. ow.ly/nhFd50uJ4ad #Amazon #advertising #primeday pic.twitter.com/KpbAa5HTLQ
Amazon Prime Day is coming soon. Read how advertisers can use Amazon's Sponsored Products ads targeting options to reach the right online shoppers. ow.ly/E6A950uHfvN #Amazon #PrimeDay pic.twitter.com/6VYLEHKXpd
Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. In our blog article, we detail the integral parts of audience-enabled advertising campaigns. ow.ly/VMFS50u3ETw pic.twitter.com/G0sIZ1qNmn
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