Marketing Insights
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Posts related to: ‘Trends’

Things You Can Do Today to Align with Google Next

Things You Can Do Today to Align with Google Next

This year’s Google Marketing Next in San Francisco highlighted some exciting innovations coming out of Mountain View. Google’s advances with machine learning are paving the way for the next phases of search marketing. We took a look at several key messages from the Innovations Keynote, and identified things you can immediately do to enhance your […]

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Heroes and Villains: Digital Advertising in 2017

Heroes and Villains: Digital Advertising in 2017

For digital advertisers, 2016 was a fabulous year. Global Internet usage on mobile surpassed desktop, plus significant strides were made in mobile-connected technologies. Still, marketers continue to identify winners—and losers—that can affect performance and act as barriers or opportunities for growth. In our State of Digital Advertising 2017 report, conducted in December 2016, we surveyed […]

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Marin Software’s 2017 Digital Marketing Forecast

Marin Software’s 2017 Digital Marketing Forecast

There’s no doubt that the options for advertisers are growing by the day. So, as we start 2017, what should marketers be looking at to stay relevant and competitive? We spoke to market experts across social, search, and omnichannel to ask: what can marketers expect to see in 2017? From location beacons to artificial intelligence—here is […]

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Boost Media’s Digital Marketing Trends to Watch for in 2017

Boost Media’s Digital Marketing Trends to Watch for in 2017

This is a guest post from Suzie Kronberger, VP of Marketing and Revenue Operations at Boost Media. By the end of this year, digital will overtake TV ad spending in the U.S. for the first time—digital ad spend will reach $72B and TV will grow to $71B. Strategies that worked one year aren’t guaranteed to […]

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Healthcare Advertising is in Good Condition and Growing Stronger

Healthcare Advertising is in Good Condition and Growing Stronger

According to Charles Schwab, demand for healthcare products and services is on the rise. And, despite the uncertain regulatory outlook heading into the new year, if spending and clicks are any indication, then consumers and healthcare advertisers can boast of a clean bill of health. We took a look at the Marin Advertising Index to […]

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Riding the Black Friday and Cyber Monday Wave

Riding the Black Friday and Cyber Monday Wave

Here we go again. The shopping period is already here, and season-crazy advertisers are going where every ad campaign has gone before, but now even more so—online and mobile. This year’s expected to be even more frenzied—and lucrative—than the last. To help you maneuver through the upcoming spending sprees and plan for a successful holiday […]

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7 Tips for a Killer Facebook Video Advertising Strategy

7 Tips for a Killer Facebook Video Advertising Strategy

This piece was recently featured in PerformanceIN, the leading global performance marketing publication. Does your Facebook advertising strategy include video? Should you include video as part of your overall Facebook advertising strategy? If you find yourself asking these questions, this article is for you. In this post you’ll discover essential tips for killer Facebook video campaigns […]

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How To Create Vertical Video Ads That Work

How To Create Vertical Video Ads That Work

This is a guest post from Sarah Burns, Content Manager at Boost Media. Vertical video has become ubiquitous in the world of apps and social media, and the shift to vertical is changing the consumer experience. Vertical videos take up more space on the screen then horizontal, and smartphone users don’t have to rotate their […]

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Far Away, So Close: Current Insights into Travel Search Advertising

Far Away, So Close: Current Insights into Travel Search Advertising

With school out and warm weather in, we traditionally think of the summer months as the best time to take a vacation. However, is it actually prime time for search advertisers to ramp up their ad campaigns? To answer this question and others, we took a look at travel advertisers on Google and Bing. We […]

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Mobile Display Goes Up, but Tablet’s on the Decline

Mobile Display Goes Up, but Tablet’s on the Decline

Between the distant frenzy of the Q4 shopping season and the rising calm of midyear, Q2 tends to be the quietest quarter. However, this doesn’t mean there’s nothing happening. Among other things we found in our research, mobile display played a larger role this Q2—but overall, the ubiquitous move to mobile is actually slowing down. […]

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