Marketing Insights
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Posts related to: ‘Trends’

How Advertisers Can Get Started with Responsive Search Ads

How Advertisers Can Get Started with Responsive Search Ads

By now, most search advertisers have heard about Google’s responsive search ads. Still, SEM aficionados are still getting their heads around this latest ad type. How does it work? Will it bring more clicks? How does it compare to text ads? Responsive ads choose the best-performing combinations from a search advertiser’s ad copy and assets. […]

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Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

The holiday season is upon us and it’s always fun to analyze the aggregate performance of our advertisers on Black Friday and Cyber Monday. Each year when we “read the tea leaves”, some existing trends are reinforced while a new pattern jumps out at us. 2018 is no exception. More Clicks, Higher Spend As expected, […]

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Testing Effectively with Amazon Sponsored Brands

Testing Effectively with Amazon Sponsored Brands

Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have lots of […]

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Why Facebook Stories Are All the Rage

Why Facebook Stories Are All the Rage

Instagram Stories are a huge success for Facebook. The format rolled out in August 2016 to the general Instagram public, and then to advertisers in March 2017. Now, Instagram can boast of 400 million people using Stories every day. This is more than double the 191 million Snapchat users, the platform where stories were first […]

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Search Spend Grows as Instagram Thrives: Our Q3 2018 Digital Benchmark Report

Search Spend Grows as Instagram Thrives: Our Q3 2018 Digital Benchmark Report

In Q3 2018, paid search saw healthy 13% year-over-year growth—driven almost equally by increased click volume and rising CPCs—while Shopping ad budget share reached an all-time high of 36%. Also, Instagram ads gained ground, grabbing 15% of total Facebook spend, with Facebook’s news feed accounting for over 80%.   We share these insights and more […]

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What Candidates Are Doing Right—and Wrong—with Midterm Election Advertising

What Candidates Are Doing Right—and Wrong—with Midterm Election Advertising

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Whether it’s ominous video spots, sneaky “fake news,” or your favorite great aunt’s not-quite-sensitive Facebook comments, TV and online airwaves, channels, and networks are full of political messaging. Advertisers are in the thick of it. They can shape public opinion, but most […]

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Is 2018 the Year of the Digital Ad Platform Rebrand?

Is 2018 the Year of the Digital Ad Platform Rebrand?

First it was Google, then it was Amazon, then it was Oath. Out with the old, in with the new, as they say—and in this case, 2018 seems to be the Year of the Ad Platform Rebrand. We took a look at what changed and why. What’s in a Name? While most of the rebranding included […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram expands shopping features To make it easier for people to buy products they see on […]

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Brands Go Wild for Amazon Advertising

Brands Go Wild for Amazon Advertising

It’s pretty clear that Amazon is on a monumental roll. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100 million Prime subscribers globally in Q2 2018. There simply isn’t another eCommerce company with the same market presence and influence over […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. What 100 days after GDPR looks like Over three months after rollout of the new GDPR […]

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