These days, a data-driven marketer has to answer a lot of budget allocation questions. Where should I invest my next dollar? Am I going to hit my revenue goals? Will I spend my entire budget? Not to mention, today’s online customer journey isn’t as simple as it used to be. Consumers switch between channels (and devices) […]
I’ve encountered many in B2B who say they’re struggling to find success with social channels and, portfolio-wide, to convert qualified leads to opportunities. Some struggle to just find qualified leads. Not surprisingly, these same advertisers all fall short in adopting the six strategies I’ve found to be integral to building and maintaining healthy social ROI. […]
In our latest digital advertising benchmark report, we found a 40 percent ad spend increase in eCommerce as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. A few other key takeaways: […]
According to Red Crow, people are exposed to 4,000 to 10,000 ads a day. That’s not counting TV, radio, print, and billboards—or the constant demands of work, family, and/or school. The people you’re trying to reach as an advertiser are overloaded, overstimulated, and overwhelmed. Despite this reality—or perhaps because of it— there are things your brand […]
For our latest State of Digital Advertising report, we surveyed over 400 high-level digital marketers across 12 industries to find out their current goals, strategies, and concerns. What are some of their top priorities for this year and beyond? Combine the Strategic and the Tactical Advertisers are working hard on key strategic goals like increasing […]
Just as they do with Sponsored Products, Amazon advertisers also have access to impactful placements with Sponsored Brands, which can help drive more clicks and better post-click customer interactions. The prominence of these ads at the top of the page highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have […]
This is the second article of a three-part series on Amazon’s Sponsored Products ads. Be sure to check out our previous post on building the right structure. What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads […]
Amazon is on a mission to help advertisers increase awareness and drive sales on its platform. To this end, they’ve made a suite of ad types available that more and more advertisers are embracing, including the focus of this three-part series—Sponsored Products. With the Amazon Sponsored Products ad campaign type, you can create innumerable combinations […]
Apple continues to increase restrictions on user tracking in Safari, including on mobile, where it captures 58% of overall traffic and 66% on iOS devices. These restrictions mean that your current online conversion tracking setup is probably going to be missing a significant chunk of conversions, especially if you have a longer purchase cycle (Travel, […]
This is a guest post from Maddie Davis, co-founder of Enlightened Digital. Technology has disrupted a variety of traditional business methods, including marketing. As social media continues to be a fact of life for billions of people, more businesses are looking to social platforms to reach their target audiences. With more than 30 million visitors per […]
Marin Software's research shows data privacy, tracking restrictions, and ad blocking as top priorities for digital marketers. Maureen Morrison at Digital Content Next reviews ways to navigate the changing regulatory landscape. ow.ly/Zsa850wHPHq @maureenmorrison @DCNorg pic.twitter.com/07RROfWFqV
How can advertisers beat last year's holiday sales? Carolanne Hornung of @3QDigital provides tips on using Google Ads, Customer Match, and Similar Audiences to get the upper advertising hand this holiday season. #retail #advertising ow.ly/NwsX50wHKcA pic.twitter.com/9TSbrkQTbI
With the rise of Shopping ads campaigns and other dynamic formats, feed automation is now a crucial part of maximizing search marketing performance. ow.ly/CJ9M50wqPsb #retail pic.twitter.com/j9QRIPH3hm
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