The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Would You Pay for an Ad-Free Facebook? Despite Facebook’s headline news and recent data privacy speed […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Have we reached peak smartphone, and what does that mean for marketers? Among all of Mary […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. 1. Study: 82% of marketers plan to boost use of location data Three out of four […]
Connie Lanter is a Senior Customer Success Director in Marin Software’s San Francisco office, with over 20 years of experience in customer success and account management. She helps digital and traditional advertisers across a diverse range of industries improve marketing results and drive revenue. What do you do at Marin? I work closely with some […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this new weekly series, we list the stories that are grabbing our team’s attention. 1. Stories are about to surpass feed sharing. Now what? Josh Constine of TechCrunch looks […]
When buyers search for a product, they’re increasingly turning to Amazon as their first stop. There’s no doubt that Amazon advertising is on the rise, but is it enough to loosen Google and Facebook’s iron grip on the digital advertising landscape? We think so. Amazon’s ad revenue is now $2 billion, and it’s the largest online […]
Our Q1 2018 benchmark report shows that search ad spend increased 11% around the globe, fueled by significant eurozone growth of 30%. Also, mobile advertising accounted for 40% of total search spend, representing a growing market share. Advertisers should be aware that mobile ads still offer a 33% discount versus desktop CPCs globally, a bargain […]
If their advertising revenue is any sign, Facebook and Google will be the dominant players in the digital ad space for years to come. How can marketers continue to compete? Including videos in your advertising campaigns is the new winning strategy, especially on YouTube and Facebook. The Shape-Shifting Digital Marketer How can advertisers do this […]
Digital marketing has always been a fast-moving industry. Recent changes by the browser players are creating tectonic shifts that every advertiser and vendor should watch closely. For example, Apple announced Intelligent Tracking Prevention in the summer of 2017 and the ripples hit some ad-tech vendors hard, impacting even large vendors like Criteo. Three key changes […]
Am I the only one who missed the Budweiser Clydesdales? It’s clear that they weren’t the only thing absent from yesterday’s TV spots—many ads were also missing meaning. Why was that? Super Bowl spots are usually quite entertaining (hat tip to Tide)—and notoriously expensive. So, they naturally invite industry commentary and speculation. But, this year’s […]
Summer’s almost here! Last year, our article “Google + Facebook: The Path of the Modern Consumer” was a big hit. See how Google and Facebook can work together to deliver new conversions and repeat purchases. #FlashbackFriday #Google #Facebook ow.ly/sbgw30ks2jD pic.twitter.com/89Z8wrEj6i
What people think of an ad-free Facebook, Google's upcoming 20th, advertising during the World Cup, and more—what our team is reading this week. ow.ly/Qe7R30kuUCa #Facebook #Google #advertising pic.twitter.com/JVVvmei3Lw
Marin combats ‘walled-garden’ approach of Google and Facebook with new ad tool, via @_netimperative_ ow.ly/l4bB30ktKXh pic.twitter.com/9jZSidQSbE
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