Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have lots of […]
Instagram Stories are a huge success for Facebook. The format rolled out in August 2016 to the general Instagram public, and then to advertisers in March 2017. Now, Instagram can boast of 400 million people using Stories every day. This is more than double the 191 million Snapchat users, the platform where stories were first […]
In Q3 2018, paid search saw healthy 13% year-over-year growth—driven almost equally by increased click volume and rising CPCs—while Shopping ad budget share reached an all-time high of 36%. Also, Instagram ads gained ground, grabbing 15% of total Facebook spend, with Facebook’s news feed accounting for over 80%. We share these insights and more […]
This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Whether it’s ominous video spots, sneaky “fake news,” or your favorite great aunt’s not-quite-sensitive Facebook comments, TV and online airwaves, channels, and networks are full of political messaging. Advertisers are in the thick of it. They can shape public opinion, but most […]
First it was Google, then it was Amazon, then it was Oath. Out with the old, in with the new, as they say—and in this case, 2018 seems to be the Year of the Ad Platform Rebrand. We took a look at what changed and why. What’s in a Name? While most of the rebranding included […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram expands shopping features To make it easier for people to buy products they see on […]
It’s pretty clear that Amazon is on a monumental roll. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100 million Prime subscribers globally in Q2 2018. There simply isn’t another eCommerce company with the same market presence and influence over […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. What 100 days after GDPR looks like Over three months after rollout of the new GDPR […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. AT&T blasts new California privacy law Stating that internet communications are “geography-agnostic,” AT&T raises the concern […]
Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single brand. Advertisers are increasingly coming to understand that a good way to tackle […]
Advertisers have access to robust placements with Amazon's Sponsored Brands. In our blog article, we explore some hypotheses particular to this powerful ad type. ow.ly/GBzc30mBy7O #Amazon #advertising pic.twitter.com/vvv3GNPRb6
Last year around this time, our readers wanted to know: How to Overcome Under-Delivery of Your Social Ads. Hint: review your targeting and bidding options. #FlashbackFriday #socialadvertising #Facebook ow.ly/UEcn30mykWH pic.twitter.com/iyyuWPKvIG
Instagram Stories Picking Up More of the Platform’s Ad Spending, via @marketingcharts ow.ly/XOoe30myX4t pic.twitter.com/RDlvbJJAPH
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