First it was Google, then it was Amazon, then it was Oath. Out with the old, in with the new, as they say—and in this case, 2018 seems to be the Year of the Ad Platform Rebrand. We took a look at what changed and why. What’s in a Name? While most of the rebranding included […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram expands shopping features To make it easier for people to buy products they see on […]
It’s pretty clear that Amazon is on a monumental roll. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100 million Prime subscribers globally in Q2 2018. There simply isn’t another eCommerce company with the same market presence and influence over […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. What 100 days after GDPR looks like Over three months after rollout of the new GDPR […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. AT&T blasts new California privacy law Stating that internet communications are “geography-agnostic,” AT&T raises the concern […]
Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single brand. Advertisers are increasingly coming to understand that a good way to tackle […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram Stories pioneers turn to Facebook Stories Price spikes are driving some advertisers away from Instagram […]
“Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To address mounting fears, California passed the Consumer Privacy Act (CCPA), […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook influencer organic reach drops 23% Marketing Dive attributes a drop in organic reach for influencer […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook’s new and revised video metrics Facebook is changing the way it measures news feed videos. […]
Google’s parallel tracking takes effect on October 30th. For many advertisers, it'll improve page load times by up to five seconds and boost Google Ad campaign performance. Learn more at our webinar on October 24th at 10 am PT / 1 pm ET. #Google ow.ly/XOfc30mgWu2 pic.twitter.com/t48vfTD4Q3
How can social advertisers get the most relevant creative to their audiences in the most efficient way possible? Use these two, quick-win tactics to reap the maximum benefit for your social ad campaigns. ow.ly/ChJQ30mgdi9 #socialads pic.twitter.com/P571jpZE7U
Just how big is the Amazon advertising opportunity? @MarinSoftware's @brianfinnerty drops some knowledge at this year’s PI LIVE in London. #PILIVE2018 pic.twitter.com/XvWn3dgQm4
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