Marketing Insights
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Posts related to: ‘Trends’

Six Strategies to Turn Your B2B Social Accounts into Success Stories

Six Strategies to Turn Your B2B Social Accounts into Success Stories

I’ve encountered many in B2B who say they’re struggling to find success with social channels and, portfolio-wide, to convert qualified leads to opportunities. Some struggle to just find qualified leads.  Not surprisingly, these same advertisers all fall short in adopting the six strategies I’ve found to be integral to building and maintaining healthy social ROI. […]

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Benchmark Report: eCommerce Is Having a Big Moment

Benchmark Report: eCommerce Is Having a Big Moment

In our latest digital advertising benchmark report, we found a 40 percent ad spend increase in eCommerce as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. A few other key takeaways:  […]

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What Do People Want from Your Brand?

What Do People Want from Your Brand?

According to Red Crow, people are exposed to 4,000 to 10,000 ads a day. That’s not counting TV, radio, print, and billboards—or the constant demands of work, family, and/or school. The people you’re trying to reach as an advertiser are overloaded, overstimulated, and overwhelmed. Despite this reality—or perhaps because of it— there are things your brand […]

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The State of Digital Advertising 2019

The State of Digital Advertising 2019

For our latest State of Digital Advertising report, we surveyed over 400 high-level digital marketers across 12 industries to find out their current goals, strategies, and concerns. What are some of their top priorities for this year and beyond? Combine the Strategic and the Tactical Advertisers are working hard on key strategic goals like increasing […]

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Testing Effectively with Amazon Sponsored Brands Campaigns

Testing Effectively with Amazon Sponsored Brands Campaigns

Just as they do with Sponsored Products, Amazon advertisers also have access to impactful placements with Sponsored Brands, which can help drive more clicks and better post-click customer interactions. The prominence of these ads at the top of the page highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have […]

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All About Amazon’s Sponsored Products Ads: Your Targeting Options

All About Amazon’s Sponsored Products Ads: Your Targeting Options

This is the second article of a three-part series on Amazon’s Sponsored Products ads. Be sure to check out our previous post on building the right structure. What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads […]

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All About Amazon’s Sponsored Products Ads: Building the Right Structure

All About Amazon’s Sponsored Products Ads: Building the Right Structure

Amazon is on a mission to help advertisers increase awareness and drive sales on its platform. To this end, they’ve made a suite of ad types available that more and more advertisers are embracing, including the focus of this three-part series—Sponsored Products. With the Amazon Sponsored Products ad campaign type, you can create innumerable combinations […]

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Apple Turns the Screw on User Tracking with Fresh ITP Changes

Apple Turns the Screw on User Tracking with Fresh ITP Changes

Apple continues to increase restrictions on user tracking in Safari, including on mobile, where it captures 58% of overall traffic and 66% on iOS devices. These restrictions mean that your current online conversion tracking setup is probably going to be missing a significant chunk of conversions, especially if you have a longer purchase cycle (Travel, […]

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YouTube Marketing: Who’s Doing it Right and How You Can Too

YouTube Marketing: Who’s Doing it Right and How You Can Too

This is a guest post from Maddie Davis, co-founder of Enlightened Digital. Technology has disrupted a variety of traditional business methods, including marketing. As social media continues to be a fact of life for billions of people, more businesses are looking to social platforms to reach their target audiences. With more than 30 million visitors per […]

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Infographic: Top 10 Trends in Digital Advertising 2019

Infographic: Top 10 Trends in Digital Advertising 2019

New ad formats, continued breaking news, and shifting ad budgets are all at the forefront of online marketing. In our infographic, see the top 10 things to watch out for, plus opportunities for tapping into the latest digital advertising trends of 2019. (Click to enlarge.)

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