Marketing Insights
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Posts related to: ‘Trends’

Press “Play” on Video Advertising: 10 Keys to Success

Press “Play” on Video Advertising: 10 Keys to Success

If their advertising revenue is any sign, Facebook and Google will be the dominant players in the digital ad space for years to come. How can marketers continue to compete? Including videos in your advertising campaigns is the new winning strategy, especially on YouTube and Facebook. The Shape-Shifting Digital Marketer How can advertisers do this […]

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The Winds of Change Are Chilling for Some in Ad Tech

The Winds of Change Are Chilling for Some in Ad Tech

Digital marketing has always been a fast-moving industry. Recent changes by the browser players are creating tectonic shifts that every advertiser and vendor should watch closely. For example, Apple announced Intelligent Tracking Prevention in the summer of 2017 and the ripples hit some ad-tech vendors hard, impacting even large vendors like Criteo. Three key changes […]

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Super Bowl Ads in 2018: A Sign of Things to Come?

Super Bowl Ads in 2018: A Sign of Things to Come?

Am I the only one who missed the Budweiser Clydesdales? It’s clear that they weren’t the only thing absent from yesterday’s TV spots—many ads were also missing meaning. Why was that? Super Bowl spots are usually quite entertaining (hat tip to Tide)—and notoriously expensive. So, they naturally invite industry commentary and speculation. But, this year’s […]

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Shopping Ads, Audiences, CPMs, and More: Our Q4 2017 Digital Benchmark Report

Shopping Ads, Audiences, CPMs, and More: Our Q4 2017 Digital Benchmark Report

In our Q4 2017 benchmark report, we show that advertisers are investing heavily in Google Shopping ads, which increased 31% in click share year over year (YoY). Our data reveals that audience utilization remains low at 24%, despite the clear benefits of combining audiences with keyword targeting. Also, social CPMs increased 44% YoY, indicating that […]

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The Top 10 Trends in Digital Advertising

The Top 10 Trends in Digital Advertising

Another year older and wiser, and the digital advertising industry shows few signs of slowing down. To understand the current landscape and get a sense of what lies ahead, we dug deep into industry data as well as the Marin Advertising Index—which represents billions of dollars of annual ad spend on the Marin platform. I […]

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Rethinking the Ad Tech Industry

Rethinking the Ad Tech Industry

Clutch Magazine sat down with Chris Lien, Marin Software CEO and Founder, to discuss how ad tech providers can rebound and regain advertiser trust. Confidence in the ad tech industry is rocky, and its reputation with brands is at a crossroads. Over the course of 2017 industry critics concluded that there might be too much […]

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The Current State of Digital Advertising

The Current State of Digital Advertising

Between Q3 2016 and Q3 2017, clicks on Google product ads grew by 62%, showing that more advertisers are taking advantage of Google’s latest shopping ad formats to capture first-mover advantage. The auto industry posted the largest CPC increase on Google, clocking a 35% YoY gain. To create our quarterly benchmark reports, we sample the […]

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Advice for Advertisers in 2018: Press Play on Video

Advice for Advertisers in 2018: Press Play on Video

According to a recent study by Cisco, video will represent a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely! In fact, 64% of users are more likely to buy a product online after watching a video, according to comScore. Despite the […]

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Facebook End-of-Year Trends: What to Watch Out For

Facebook End-of-Year Trends: What to Watch Out For

Running your Facebook advertising campaigns at the end of the year can be challenging, especially with so many e-commerce marketers running their own branding initiatives. Still, by looking at last year’s Facebook insights, we can better understand auction dynamics and allocate budgets efficiently. Since November Facebook ads tend to have lower ad saturation and more […]

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Our Top 4 Predictions for Digital Marketing in 2018

Our Top 4 Predictions for Digital Marketing in 2018

Where did 2017 go? And can you believe we’re talking about 2018 already? I guess it’s never too early to plan ahead, especially in marketing. As conferences like DMEXCO 2017 revealed, topics such as influencer marketing, attribution, and data-driven advertising remain at the forefront of advertisers’ hearts and minds. Based on current trends and industry […]

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