Marketing Insights
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Posts related to: ‘SEO’

Running an A/B Test with Google Drafts and Experiments

Running an A/B Test with Google Drafts and Experiments

When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on […]

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How to Use Product Feeds to Boost Your Digital Advertising Campaigns

How to Use Product Feeds to Boost Your Digital Advertising Campaigns

eCommerce product feeds are jam-packed with information advertisers can use to refine and enhance their campaigns. And not only that—advertisers can add information from a huge range of sources to build data-rich feeds. Despite this, many advertisers continue to underutilize the information in their eCommerce feeds. In this article, we take a look at ways […]

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Yandex Captures a Large and Fast-Growing Search Market

Yandex Captures a Large and Fast-Growing Search Market

Marin was pleased to recently join Yandex at their Expert Summit in Berlin and their Partner Summit in London. Here are a few highlights from the events and what we learned about the Yandex search engine. Russia online When it comes to digital marketing, Russia is a relatively young but fast-growing market. The current internet […]

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Responsive Ads: A Rundown of Google’s Latest Ad Format

Responsive Ads: A Rundown of Google’s Latest Ad Format

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. It’s no secret that Google AdWords has been undergoing some big changes lately—most of them pushing users toward automation. Over the past few years, advertisers have noticed many other Google ad types that encourage automation, especially ones on YouTube and the GDN. […]

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7 Marketing Tips to Attract Wedding Gift Purchasers

7 Marketing Tips to Attract Wedding Gift Purchasers

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Summer’s finally here. For most of our weekends that means one thing—weddings. Spring through summer is well known as wedding season in the US, and for digital advertisers, the industry can be a lucrative one. But how about for those of us […]

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Keyword Decisions: When to Hold On and When to Cut

Keyword Decisions: When to Hold On and When to Cut

This is a guest post from Oscar Chow, Senior Paid Search Analyst at Wheelhouse DMG. An ongoing challenge for digital marketers is managing their paid search keywords as efficiently as possible. With the oldest accounts reaching two decades old, it’s not uncommon to find campaigns with unwieldy structures expanding over time. In this post, we’ll […]

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Marin Wins ‘Best Search Software’ at the Drum Awards

Marin Wins ‘Best Search Software’ at the Drum Awards

We’re excited to share Marin’s win at this year’s Drum Search Awards in London, where our search solution was recognized for its innovative features: First Party Data/Personalization: Marketers can personalize targeting based on real audience insights Marin SmartSync: Allows brands and marketers to ‘copycat’ their campaigns from Google to Bing with one click Search Intent: […]

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How Does Search Attribution and Brand Incrementality Work?

How Does Search Attribution and Brand Incrementality Work?

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. While attribution is simply the act of assigning conversion credit to certain keywords or ads, many advertisers are beginning to realize the importance of understanding how it works. Attribution plays a large role in how advertisers perceive their campaign performance. Without a […]

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Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Our Q1 2018 benchmark report shows that search ad spend increased 11% around the globe, fueled by significant eurozone growth of 30%. Also, mobile advertising accounted for 40% of total search spend, representing a growing market share. Advertisers should be aware that mobile ads still offer a 33% discount versus desktop CPCs globally, a bargain […]

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Automatically Optimize Preferred Positions on the SERP Throughout the Day

Automatically Optimize Preferred Positions on the SERP Throughout the Day

As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […]

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