Marketing Insights
Marin Software's Official Blog

Posts related to: ‘SEO’

Organic Search: A Simple Strategy for You to Climb the SERP

Organic Search: A Simple Strategy for You to Climb the SERP

Many businesses vie for the coveted spots at the top of search results. Or, even better—being able to clinch the tops spots without spending a penny. Of the many different actions that businesses can take to improve organic search results, here are the most essential. Keyword Density Keyword density is a measure of how often […]

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SKAGs in the Time of Google Exact Match Close Variants

SKAGs in the Time of Google Exact Match Close Variants

On March 17th, Google announced its intention to expand close keyword variation matching for exact match keywords to include additional rewording and reordering. In other words, exact match keywords would be eligible to match to more search queries. Google argues that this update will assist advertisers in finding the right keywords to bid on, saving […]

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Why It’s Vital to Have Strong Ad Copy

Why It’s Vital to Have Strong Ad Copy

This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. Many advertisers underestimate the impact that ad copy can have on paid search performance. But ad copy is an essential element in generating traffic to your site, learning about your target audience, and improving efficiency to save money and drive stronger results. […]

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Top Five Tips for Travel Advertising on the Bing Network

Top Five Tips for Travel Advertising on the Bing Network

This is a guest post from Sarah Essa, Insights Manager at Microsoft Advertising. The digital transformation of the travel industry continues to gain huge momentum—eMarketer forecasts that digital travel researchers and bookers in the UK will reach over 30 and 27 million in 2017.[1] Because of so much forward motion, search engines have become a […]

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Your Content Knows Best: the Case for Dynamic Search Ads

Your Content Knows Best: the Case for Dynamic Search Ads

This is a guest post from Jacob Ehrnstein, Search Account Manager at 3Q Digital. One of the search marketer’s best weapons is a Dynamic Search campaign. As you may or may not know, Dynamic Search campaigns rely not on keywords for targeting, but instead use your site’s content to create and target your ads based […]

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Advanced PPC with Transparent Automated Bidding

Advanced PPC with Transparent Automated Bidding

In PPC, there are two main approaches when it comes to bidding workflow—manual and automated. Over the years, there’s been debate among search marketers on the pros and cons of each approach. Search marketers have differing opinions on which yields the best outcomes. The Great Manual Versus Automated Debate One of the main arguments in […]

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Working with Marin Search: How to Optimize Sub-Categories Within Bidding Folders

Working with Marin Search: How to Optimize Sub-Categories Within Bidding Folders

If you’re an enterprise search marketer, you’re likely managing thousands to millions of keywords. To automatically improve performance, increase brand awareness, get back valuable time, and attain those magic revenue numbers, Marin Search and its bidding folders can help. If you’re already using Marin Search, follow these tips to make sure you’re maximizing value. Or, […]

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Marin Now Has Full Support for Bing Expanded Text Ads

Marin Now Has Full Support for Bing Expanded Text Ads

We’re proud to announce immediate support for Bing Expanded Text Ads. Bing “Upgraded URLs” is a prerequisite to leveraging Bing’s Expanded Text Ads, and we’re offering full support for that, too. Last, but not least, we’ve enhanced SmartSync to be compatible with both Bing and Google Expanded Text Ads. All Marin Search customers have access […]

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Bidding Optimization with Marin and Google Analytics

Bidding Optimization with Marin and Google Analytics

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. One of the reasons advertisers choose the Marin platform is for the flexibility it provides. It grants advertisers the ability to track conversions through the standard publishers (Google, Bing, Gemini), via Marin’s own platform tracking, or by importing conversion goals from Google […]

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Yahoo! Japan Advanced URLs—What You Need to Know

Yahoo! Japan Advanced URLs—What You Need to Know

Last year, Marin partnered closely with our customers to transition over two billion URLs to Google’s new Upgraded URLs format. With Yahoo! Japan’s support following suit this year with Advanced URLs, we’ve created best practices to ensure our clients have a seamless upgrade. Yahoo! Japan Tracking Considerations As our clients prepare for their upgrades, we […]

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