Marketing Insights
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Posts related to: ‘SEO’

Automatically Optimize Preferred Positions on the SERP Throughout the Day

Automatically Optimize Preferred Positions on the SERP Throughout the Day

As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […]

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All About Search Ad Extensions and How to Choose the Right Ones

All About Search Ad Extensions and How to Choose the Right Ones

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Google recently announced it would be sunsetting review extensions. While these have been around since 2013, they’re notoriously hard to get approved, and just generally clunky and unimpactful. If you’re one of the few sad people to see them go, don’t worry! There […]

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4 Important Things to Know About AdWords Parallel Tracking

4 Important Things to Know About AdWords Parallel Tracking

Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. With recent browser support and updates, there is now the […]

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How to Optimize Voice Search Results

How to Optimize Voice Search Results

This is a guest post by Stephanie Hyland, Search Content Specialist at Intertwine Interactive. What time is it? Where is the closest movie theater? How many ounces are in a gallon? Regardless of what you may be looking for or wondering about, consumers of all ages are now turning to voice searches for information instead […]

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Search Intent Holiday Strategies and Tactics

Search Intent Holiday Strategies and Tactics

A key way to drive better performance than your competitors as you vie for consumer attention is by incorporating search intent signals. In our Marin Software Holiday Guide, we detail things you can do to create powerful cross-channel campaigns using search intent audiences—and find new growth during the holidays and beyond. Here’s a preview of […]

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How to Do You in the New AdWords UI

How to Do You in the New AdWords UI

This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Everyone’s opted into the new AdWords UI, and not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Here are two screenshots: one of Facebook when I joined in 2007 and the […]

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All the News from SMX East

All the News from SMX East

SMX East is always packed with great speakers, events, and new ideas, and this year’s conference in NYC was no exception. Marin had an awesome time hosting visitors in booth 426, and got a chance to attend sessions detailing the latest digital marketing trends and big announcements. Search marketers to rule the martech stack Scott […]

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Why You Should Be Advertising on Bing

Why You Should Be Advertising on Bing

With Google’s dominance in the search marketplace firmly held since many of us can remember, it’s not surprising that PPC managers often neglect Bing from their digital advertising programs. And while Google’s influence still remains comfortably unchallenged (Google currently accounts for 81% of desktop searches and 96% of searches on mobile devices), there are compelling […]

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Infographic: 7 Advanced Tactics for Writing the Highest-Performing Expanded Text Ads

Infographic: 7 Advanced Tactics for Writing the Highest-Performing Expanded Text Ads

Since Google launched them as part of its extensive set of updates in July 2016, Expanded Text Ads have provided a new opportunity for advertisers to improve their search marketing performance. Clicteq’s Wesley Parker illustrates seven of the most effective tactics for writing high-performing Expanded Text Ads and dominating your competition.

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Organic Search: A Simple Strategy for You to Climb the SERP

Organic Search: A Simple Strategy for You to Climb the SERP

Many businesses vie for the coveted spots at the top of search results. Or, even better—being able to clinch the tops spots without spending a penny. Of the many different actions that businesses can take to improve organic search results, here are the most essential. Keyword Density Keyword density is a measure of how often […]

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