Marketing Insights
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Posts related to: ‘SEO’

Keyword Decisions: When to Hold On and When to Cut

Keyword Decisions: When to Hold On and When to Cut

This is a guest post from Oscar Chow, Senior Paid Search Analyst at Wheelhouse DMG. An ongoing challenge for digital marketers is managing their paid search keywords as efficiently as possible. With the oldest accounts reaching two decades old, it’s not uncommon to find campaigns with unwieldy structures expanding over time. In this post, we’ll […]

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Marin Wins ‘Best Search Software’ at the Drum Awards

Marin Wins ‘Best Search Software’ at the Drum Awards

We’re excited to share Marin’s win at this year’s Drum Search Awards in London, where our search solution was recognized for its innovative features: First Party Data/Personalization: Marketers can personalize targeting based on real audience insights Marin SmartSync: Allows brands and marketers to ‘copycat’ their campaigns from Google to Bing with one click Search Intent: […]

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How Does Search Attribution and Brand Incrementality Work?

How Does Search Attribution and Brand Incrementality Work?

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. While attribution is simply the act of assigning conversion credit to certain keywords or ads, many advertisers are beginning to realize the importance of understanding how it works. Attribution plays a large role in how advertisers perceive their campaign performance. Without a […]

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Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Our Q1 2018 benchmark report shows that search ad spend increased 11% around the globe, fueled by significant eurozone growth of 30%. Also, mobile advertising accounted for 40% of total search spend, representing a growing market share. Advertisers should be aware that mobile ads still offer a 33% discount versus desktop CPCs globally, a bargain […]

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Automatically Optimize Preferred Positions on the SERP Throughout the Day

Automatically Optimize Preferred Positions on the SERP Throughout the Day

As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […]

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All About Search Ad Extensions and How to Choose the Right Ones

All About Search Ad Extensions and How to Choose the Right Ones

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Google recently announced it would be sunsetting review extensions. While these have been around since 2013, they’re notoriously hard to get approved, and just generally clunky and unimpactful. If you’re one of the few sad people to see them go, don’t worry! There […]

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4 Important Things to Know About AdWords Parallel Tracking

4 Important Things to Know About AdWords Parallel Tracking

Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. With recent browser support and updates, there is now the […]

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How to Optimize Voice Search Results

How to Optimize Voice Search Results

This is a guest post by Stephanie Hyland, Search Content Specialist at Intertwine Interactive. What time is it? Where is the closest movie theater? How many ounces are in a gallon? Regardless of what you may be looking for or wondering about, consumers of all ages are now turning to voice searches for information instead […]

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Search Intent Holiday Strategies and Tactics

Search Intent Holiday Strategies and Tactics

A key way to drive better performance than your competitors as you vie for consumer attention is by incorporating search intent signals. In our Marin Software Holiday Guide, we detail things you can do to create powerful cross-channel campaigns using search intent audiences—and find new growth during the holidays and beyond. Here’s a preview of […]

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How to Do You in the New AdWords UI

How to Do You in the New AdWords UI

This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Everyone’s opted into the new AdWords UI, and not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Here are two screenshots: one of Facebook when I joined in 2007 and the […]

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