Rich Media advertising is a form of advertising that utilises an array of interactive digital media, including streaming, video and audio. It represents a powerful creative opportunity, allowing campaigns to deliver far greater impact. This blog aims to understand the differences between more familiar ad types and to highlight the benefits of Rich Media ads.
Familiar ad formats include text ads and standard display ads, either static or animated using tools like Flash, typically having only one interaction. Rich Media ads are more complex and allow for greater creative freedom.
Not to be confused with Sitelinks for natural search, when enabled in an AdWords campaign, Google Adwords Sitelinks will display additional links underneath a standard text ad, and are used to drive clicks to deep content on your website. Typically Ad Sitelinks will only be served below text ads with higher-than-average CTR, position and quality score such as a creative served when a user searches one of your trademarked brand terms or a domain name that you own. Sitelinks are useful for messaging new promotions, driving traffic to high-converting content, and creating exposure for areas of your site that do not rank high in natural search.