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Posts related to: ‘Rich Ads’

4 Facebook Creative Tips to Bring the Clicks

4 Facebook Creative Tips to Bring the Clicks

When your day-to-day is all about getting those numbers under targets, it’s easy to get mired in ongoing improvements and ignore quick wins. Your creative can be one such victory. Tweak your creative strategy in just the right way and follow a few Facebook ads best practices, and watch what happens to your monthly metrics. […]

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All You Need to Know to Win Big with Lead Gen Ads

All You Need to Know to Win Big with Lead Gen Ads

Lead generation ads have many benefits, and are a great way of connecting with the people most likely to want your products. Looking to get even more qualified leads? Then lead gen ads are for you. Here a few things to keep in mind to get the best results and yes, “win big.” Best Practices […]

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Captivate Your Audience with Facebook Video Carousels

Captivate Your Audience with Facebook Video Carousels

This is a guest post from Sarah Burns, Content Manager at Boost Media. The Most Engaging Ad Format on Facebook Arguably the most engaging ad format available on Facebook, the video carousel is growing at a rapid pace. Since Facebook first evolved the format by giving advertisers the option to display video in the carousel […]

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How to Maximize the Value of Your Product Feed

How to Maximize the Value of Your Product Feed

How do you get your product feed in front of as many eyes as possible? Are you using Facebook Dynamic Product Ads? Just Google Shopping? Do you have an effective social prospecting strategy? Do you know how to get your product ads in front of people who’ve never seen them before? If your answer to […]

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3 Best Practices for Commanding Audience Attention with Native Advertising

3 Best Practices for Commanding Audience Attention with Native Advertising

According to the Association of National Advertisers, 63% of advertisers planned to increase their budgets for native advertising in 2015, expanding spend to $10.7 billion, an impressive 150% increase over 2013. The concept of native ads has been around for decades in print, but the advent of digital advertising has seen them become even more […]

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How to Incorporate Native Advertising into Your Marketing Strategy

How to Incorporate Native Advertising into Your Marketing Strategy

There’s been a lot of debate as to the exact definition of native advertising. Still, there is general consensus in the industry that the definition from the IAB Native Playbook is on point: “[Native advertising refers to] paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the […]

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Benefits of Rich Media Ads

Benefits of Rich Media Ads

Rich Media advertising is a form of advertising that utilises an array of interactive digital media, including streaming, video and audio. It represents a powerful creative opportunity, allowing campaigns to deliver far greater impact. This blog aims to understand the differences between more familiar ad types and to highlight the benefits of Rich Media ads. […]

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How to Optimize Google Sitelinks for Conversion

How to Optimize Google Sitelinks for Conversion

Not to be confused with Sitelinks for natural search, when enabled in an AdWords campaign, Google Adwords Sitelinks will display additional links underneath a standard text ad, and are used to drive clicks to deep content on your website. Typically Ad Sitelinks will only be served below text ads with higher-than-average CTR, position and quality […]

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