If you’re a retail advertiser, you have one, overarching goal each holiday season—drive sales. Every ad campaign launched, tracked, and optimized works holistically toward this goal. Now that fall’s here, it’s time to gear your social campaigns to the rigors of Q4 and this quarter’s particular idiosyncrasies. The October to December timeframe is your most important […]
Online gambling is one of the most profitable digital industries, and it’s constantly expanding. Yet, it’s also one of the most challenging markets for digital advertisers. As technologies improve and strategies develop, the competition grows fiercer each day. At the same time, the rise of social media forms a perfect marriage between a gaming industry […]
This post is the first in a 2 part series One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about the two most important things you need in order to help you to define your achievements. 1. […]
It’s an exciting day at Marin and for advertisers around the globe. Today we finalized our acquisition of Perfect Audience; an innovative San Francisco based retargeting company. We’re thrilled to have them join us and enhance our remarketing expertise and bolster our industry-leading search, social and display performance advertising platform. With the acquisition of Perfect […]
In today’s tech-savvy world, consumers are increasingly shifting their media time away from traditional channels such as television, print, and radio, towards the emerging digital channels of search, social, video, and mobile. Traditional brick-and-mortar businesses are seeing customers take to the web thanks to the convenience, selection, and price-transparency of ecommerce. […]
How far have we come since the birth of the search engine? In search marketing years, doesn’t even 2016 seem like a long time ago? #SEM #SEO insights.marinsoftware.com/pu… pic.twitter.com/Nv6zl6iifE
Younger gens are turning to Instagram more often, says new research, and marketers are following suit. @marketingcharts shares data from our latest Digital #Advertising Benchmark Report that found ad spend on the platform increased significantly YoY goo.gl/sFBFME
Last year we were deep into our three-part series, Marketing on Facebook. Here's the first one in the sequence: How to Create Value and Relevance. Happy Friday! #FlashbackFriday ow.ly/V8TA50nMFk0 pic.twitter.com/Se1q2aoveR
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