If you’re a retail advertiser, you have one, overarching goal each holiday season—drive sales. Every ad campaign launched, tracked, and optimized works holistically toward this goal. Now that fall’s here, it’s time to gear your social campaigns to the rigors of Q4 and this quarter’s particular idiosyncrasies. The October to December timeframe is your most important […]
Online gambling is one of the most profitable digital industries, and it’s constantly expanding. Yet, it’s also one of the most challenging markets for digital advertisers. As technologies improve and strategies develop, the competition grows fiercer each day. At the same time, the rise of social media forms a perfect marriage between a gaming industry […]
This post is the first in a 2 part series One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about the two most important things you need in order to help you to define your achievements. 1. […]
It’s an exciting day at Marin and for advertisers around the globe. Today we finalized our acquisition of Perfect Audience; an innovative San Francisco based retargeting company. We’re thrilled to have them join us and enhance our remarketing expertise and bolster our industry-leading search, social and display performance advertising platform. With the acquisition of Perfect […]
In today’s tech-savvy world, consumers are increasingly shifting their media time away from traditional channels such as television, print, and radio, towards the emerging digital channels of search, social, video, and mobile. Traditional brick-and-mortar businesses are seeing customers take to the web thanks to the convenience, selection, and price-transparency of ecommerce. […]
TV ad spending has peaked, will be less than 25% of total pie by 2022 — forecast mklnd.com/2Ko2ZjI via @Marketingland pic.twitter.com/JLzg9oXE5W
Google’s average position sunset: Are you set up for the transition? via @sewatch ow.ly/3uGr50x9kyo pic.twitter.com/uMdG8oW8xC
What are the top 10 PPC trends that marketers should be aware of in 2020? If you ask our SVP of Marketing, Wes MacLaggan, it's identifying and appealing to your target audience across all channels and platforms. Read more from @MrDannyGoodwin in @sejournal bit.ly/2O490TO pic.twitter.com/lqx3r6Gz2k
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