If you’re a retail advertiser, you have one, overarching goal each holiday season—drive sales. Every ad campaign launched, tracked, and optimized works holistically toward this goal. Now that fall’s here, it’s time to gear your social campaigns to the rigors of Q4 and this quarter’s particular idiosyncrasies. The October to December timeframe is your most important […]
Online gambling is one of the most profitable digital industries, and it’s constantly expanding. Yet, it’s also one of the most challenging markets for digital advertisers. As technologies improve and strategies develop, the competition grows fiercer each day. At the same time, the rise of social media forms a perfect marriage between a gaming industry […]
This post is the first in a 2 part series One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about the two most important things you need in order to help you to define your achievements. 1. […]
It’s an exciting day at Marin and for advertisers around the globe. Today we finalized our acquisition of Perfect Audience; an innovative San Francisco based retargeting company. We’re thrilled to have them join us and enhance our remarketing expertise and bolster our industry-leading search, social and display performance advertising platform. With the acquisition of Perfect […]
In today’s tech-savvy world, consumers are increasingly shifting their media time away from traditional channels such as television, print, and radio, towards the emerging digital channels of search, social, video, and mobile. Traditional brick-and-mortar businesses are seeing customers take to the web thanks to the convenience, selection, and price-transparency of ecommerce. […]
Connie Lanter is a Sr. Customer Success Director in Marin's San Francisco office, with 20+ years of experience in customer success and account management. In our interview, she discusses the benefits and challenges of cross-channel advertising campaigns. ow.ly/S9FK30k8fXK pic.twitter.com/03PdrHncR2
Over the past year, we have been working hard to refine internal processes and procedures to ensure GDPR compliance. Here’s a summary of commonly asked questions. #GDPR ow.ly/bAMp30k8ixS pic.twitter.com/H9sLX4bdSP
Case study: The Economist Uses Marin Social Multi-Objective Media Plans and Facebook Video Ads to Raise New Subscriptions by 66% marinsoftware.com/resources/c… via @MarinSoftware
© Marin Software All Rights Reserved
Campaign Management, Facebook, Retargeting, Revenue Acquisition Management, Twitter