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Posts related to: ‘Retargeting’

Facebook Advanced Custom Audiences: The Power of Qualified Visits

Facebook Advanced Custom Audiences: The Power of Qualified Visits

In midsummer 2016, Facebook rolled out the ability to add an advanced extra layer onto their Website Custom Audiences. This additional layer now means you can capture users by the number of times they visited a certain web page, or the amount of time spent on your website or web page. This has given advertisers […]

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9 Essentials for Your Social Advertising Campaigns, Part 3

9 Essentials for Your Social Advertising Campaigns, Part 3

Episode 3: Tracking and Optimization This is the third and final part of a series that explores all the things social marketers should do when setting up their social ad campaigns. In our previous posts, we discussed account structure and creative, and targeting and bidding. Without conversion measurement and continual improvement, your Facebook campaigns won’t realize their […]

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9 Essentials for Your Social Advertising Campaigns, Part 2

9 Essentials for Your Social Advertising Campaigns, Part 2

Episode 2: Targeting and Bidding This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure […]

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Rake in More Revenue with a Combined Search and Social Strategy

Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

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Simple Prospecting and Retargeting for the Weary Marketer

Simple Prospecting and Retargeting for the Weary Marketer

If you’re a social advertiser, you have your work cut out for you. Along with your industry peers, you likely face a few key audience-related problems on a daily basis: Audience fatigue Audience overlap Ad relevance This article aims to provide some relief, bringing these three issues together and offering a simple but broad solution. […]

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Dynamic Ads: Digital Advertising of the Future

Dynamic Ads: Digital Advertising of the Future

Facebook Dynamic Product Ads, if we must say so, are pretty badass. In the not-so-distant future, dynamic product ads are the way all digital advertising on social and display will be delivered, regardless of industry or vertical. Dynamic Ads for Travel (DAT) allows advertisers in the travel industry to automatically deliver personalized ads based on […]

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Boom or Bust? Using Split Testing to Measure Your Facebook Marketing Performance

Boom or Bust? Using Split Testing to Measure Your Facebook Marketing Performance

You’re beaming, proud, and ready to rake in a massive amount of leads. Why? Because—you’ve got two brilliantly designed sets of ad creative and you’re ready to set ‘em loose to the hungry, scrolling consumer masses. How do you know if your campaign will be a boom or bust? Can you even test such a […]

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All You Need to Know to Win Big with Lead Gen Ads

All You Need to Know to Win Big with Lead Gen Ads

Lead generation ads have many benefits, and are a great way of connecting with the people most likely to want your products. Looking to get even more qualified leads? Then lead gen ads are for you. Here a few things to keep in mind to get the best results and yes, “win big.” Best Practices […]

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Holiday Retargeting Techniques for Marketers and Brands

Holiday Retargeting Techniques for Marketers and Brands

Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $117 billion. We made your list, so check it twice, and take these steps to boost campaign […]

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The Post-Christmas Buying Rush: Are Your Social Campaigns Prepared?

The Post-Christmas Buying Rush: Are Your Social Campaigns Prepared?

Shopping doesn’t end after the holidays—according to a National Retail Federation survey, 65% of shoppers plan to keep shopping after Christmas. Use this time of year to convert them to loyal customers with new demand generation and cross-sell opportunities. Demand Generation and Cross-Sell Don’t let your holiday campaigns go to waste—keep aiming for more purchases. […]

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