Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Retargeting’

7 Marketing Tips to Attract Wedding Gift Purchasers

7 Marketing Tips to Attract Wedding Gift Purchasers

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Summer’s finally here. For most of our weekends that means one thing—weddings. Spring through summer is well known as wedding season in the US, and for digital advertisers, the industry can be a lucrative one. But how about for those of us […]

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How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

Lookalike audiences are the Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]

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Press “Play” on Video Advertising: 10 Keys to Success

Press “Play” on Video Advertising: 10 Keys to Success

If their advertising revenue is any sign, Facebook and Google will be the dominant players in the digital ad space for years to come. How can marketers continue to compete? Including videos in your advertising campaigns is the new winning strategy, especially on YouTube and Facebook. The Shape-Shifting Digital Marketer How can advertisers do this […]

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Using UTM Tagging and Google Analytics Audience Lists for Cross-Channel Retargeting

Using UTM Tagging and Google Analytics Audience Lists for Cross-Channel Retargeting

Your site visitors are more likely to convert after being exposed to your brand on both Facebook and Google than those only exposed to one or the other. Ideally you’re already advertising across both channels, but what can you do to most effectively combine the targeting prowess and visual appeal of social marketing with the […]

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Retargeting Tips to Give You an Edge with the 2018 Holidays

Retargeting Tips to Give You an Edge with the 2018 Holidays

The shopping season didn’t end with 2017. Take advantage of continued online purchase activity by giving your retargeting campaigns a boost, and set the stage for 2018 with our helpful tips. Boost your budgets, serve more impressions Because of the December 2017 web traffic boost, especially for those of you in e-commerce, additional traffic likely […]

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Search Intent Holiday Strategies and Tactics

Search Intent Holiday Strategies and Tactics

A key way to drive better performance than your competitors as you vie for consumer attention is by incorporating search intent signals. In our Marin Software Holiday Guide, we detail things you can do to create powerful cross-channel campaigns using search intent audiences—and find new growth during the holidays and beyond. Here’s a preview of […]

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How to Use Remarketing Lists for Search Ads (RLSA)

How to Use Remarketing Lists for Search Ads (RLSA)

As many as 98% of website visitors don’t convert on their first visit. There are many ways that online marketers work to improve these initial conversion rates—employing effective ways to interact with your visitors to eventually convert them into customers is a crucial component of a comprehensive strategy. One of these ways is to take […]

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Finding Your Ideal Audience: Targeted Ads for Customer Acquisition

Finding Your Ideal Audience: Targeted Ads for Customer Acquisition

Google research shows that if you’re a search advertiser, you may be missing over 70% of potential mobile shoppers by relying on demographic targeting alone. On the other hand, if users are already familiar with your brand, they’re 20% more likely to convert. How do you get people to discover you in the first place? […]

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When Search Marketing Meets Influencer Disruption

When Search Marketing Meets Influencer Disruption

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. Influencer marketing is a powerful tactic for increasing brand awareness. Influencers typically have a loyal following and their audience base trusts what they say. When influencers promote or endorse a brand’s product, that brand can expect an increase not only in exposure, […]

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How to Use Customer Match & Similar Audiences to Drive Holiday Sales

How to Use Customer Match & Similar Audiences to Drive Holiday Sales

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. With Q4 right around the corner, the big question is, “How can I drive more sales this holiday season?” Everyone wants to increase revenue, plus look for new and efficient ways to do so. Today we’ll focus on how you can leverage […]

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