Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Retargeting’

The Beginner’s Guide to Retargeting

The Beginner’s Guide to Retargeting

In the old days of marketing, only the biggest brands could afford to get their messages out to big audiences via mass media vehicles like TV and radio. These days, increased media fragmentation and new tools like retargeting have evened the playing field, allowing mom-and-pop-shops to drive awareness among their target audience even faster than […]

Read More »

Why Bother with View-Through Attribution?

Why Bother with View-Through Attribution?

How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by adding new tactics into the marketing mix—whether it’s social media native ads, rich media banners, mobile in-app interstitials, or desktop […]

Read More »

3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

Easter spending is on the rise. Is your 2017 Google Shopping campaign ready? If you’re a Marin customer, here are some advanced tips to help you get the most bang for your buck with your Shopping budgets. 1. Dimension Synergy Across Shopping and Search Ever wonder how your Shopping campaigns are performing compared to search? […]

Read More »

Facebook Advanced Custom Audiences: The Power of Qualified Visits

Facebook Advanced Custom Audiences: The Power of Qualified Visits

In midsummer 2016, Facebook rolled out the ability to add an advanced extra layer onto their Website Custom Audiences. This additional layer now means you can capture users by the number of times they visited a certain web page, or the amount of time spent on your website or web page. This has given advertisers […]

Read More »

9 Essentials for Your Social Advertising Campaigns, Part 3

9 Essentials for Your Social Advertising Campaigns, Part 3

Episode 3: Tracking and Optimization This is the third and final part of a series that explores all the things social marketers should do when setting up their social ad campaigns. In our previous posts, we discussed account structure and creative, and targeting and bidding. Without conversion measurement and continual improvement, your Facebook campaigns won’t realize their […]

Read More »

9 Essentials for Your Social Advertising Campaigns, Part 2

9 Essentials for Your Social Advertising Campaigns, Part 2

Episode 2: Targeting and Bidding This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure […]

Read More »

Rake in More Revenue with a Combined Search and Social Strategy

Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

Read More »

Simple Prospecting and Retargeting for the Weary Marketer

Simple Prospecting and Retargeting for the Weary Marketer

If you’re a social advertiser, you have your work cut out for you. Along with your industry peers, you likely face a few key audience-related problems on a daily basis: Audience fatigue Audience overlap Ad relevance This article aims to provide some relief, bringing these three issues together and offering a simple but broad solution. […]

Read More »

Dynamic Ads: Digital Advertising of the Future

Dynamic Ads: Digital Advertising of the Future

Facebook Dynamic Product Ads, if we must say so, are pretty badass. In the not-so-distant future, dynamic product ads are the way all digital advertising on social and display will be delivered, regardless of industry or vertical. Dynamic Ads for Travel (DAT) allows advertisers in the travel industry to automatically deliver personalized ads based on […]

Read More »

Boom or Bust? Using Split Testing to Measure Your Facebook Marketing Performance

Boom or Bust? Using Split Testing to Measure Your Facebook Marketing Performance

You’re beaming, proud, and ready to rake in a massive amount of leads. Why? Because—you’ve got two brilliantly designed sets of ad creative and you’re ready to set ‘em loose to the hungry, scrolling consumer masses. How do you know if your campaign will be a boom or bust? Can you even test such a […]

Read More »

Resources