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Posts related to: ‘Quality Score’

Why It’s Vital to Have Strong Ad Copy

Why It’s Vital to Have Strong Ad Copy

This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. Many advertisers underestimate the impact that ad copy can have on paid search performance. But ad copy is an essential element in generating traffic to your site, learning about your target audience, and improving efficiency to save money and drive stronger results. […]

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Google’s Expanded Text Ads – Things to Know and What to Do Now

Google’s Expanded Text Ads – Things to Know and What to Do Now

Google has made a historic change to its creative format with the introduction of a mobile optimized format called “Expanded Text Ads” (ETA). In this post, we provide information to help you understand what’s changing, why it’s a positive thing, and how to automatically make your existing ads ETA-compatible. (Pro tip: Skip to the end […]

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The Powerful Guide to Hacking Google’s Quality Score

The Powerful Guide to Hacking Google’s Quality Score

This is a contributed post from Todd Mintz, SEM expert at 3Q Digital. I love Marin’s bidding algorithm, and given the opportunity, I can write geeky, complex blog posts on its power that would confuse most of the folks on the bidding team. Since I do wish to contribute to this blog again in the […]

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Introducing the BoostCTR Account Performance Grader – Optimize Your Campaigns Today

Introducing the BoostCTR Account Performance Grader – Optimize Your Campaigns Today

For many search marketers, identifying opportunities for optimization within paid search campaigns is challenging. Monitoring and maintaining top performing ad groups, keywords, and ads is a standard best practice; but as campaigns grow, keyword lists expand, and creative tests multiply, this approach fails to scale and provide incremental improvements in paid search performance. With so many optimization opportunities hidden in an ocean of data, how can search marketers give the required attention each campaign deserves? […]

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Historical Quality Score and Why It Matters To Search Marketers

Historical Quality Score and Why It Matters To Search Marketers

Of all the search publisher metrics available, Quality Score seems to always receive the most attention; yet search marketers have the least amount of visibility into how to effectively improve it and its impact on performance. What we do know is that every time a user conducts a search that triggers ads, a Quality Score is calculated based on a number of factors, including: […]

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2 Ways to Decrease Your First Page Minimum Bid

2 Ways to Decrease Your First Page Minimum Bid

If you’ve ever browsed through your AdWords account, you’ve most likely encountered Google’s pesky keyword status, “Below first page bid”. Since this first page bid is directly linked to Quality Score, marketers that regularly experience high first page bid estimates will likely benefit from improvements to their keyword’s Quality Score. Today we’ll review two strategies for decreasing your first page minimum bid. […]

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Stop Paying for Unwanted Clicks with Our Negative Keyword Strategies

Stop Paying for Unwanted Clicks with Our Negative Keyword Strategies

Whether you’re just starting out in paid search or have fully built out search campaigns, in order to be successful, you’ll want to know how to implement negative-keywords within your campaigns. Why? Actively managing negatives is possibly the single most impactful tool marketers have to increase revenues and lower costs. […]

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Google AdWords Algorithm Update and Your Quality Score

Google AdWords Algorithm Update and Your Quality Score

About a month ago, Google announced the global roll-out of an update to the AdWords algorithm that increases the value of landing page relevancy and quality when determining Quality Score. Google predicted with these changes, some campaigns would see variations in keyword Quality Scores and ad positions, but most would not see a significant change in overall performance. At Marin, we decided to investigate. […]

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Clients running on Marin outperforming the typical Google advertiser

Clients running on Marin outperforming the typical Google advertiser

Just last week, Google released their third quarter earnings. With almost $10 Billion in revenue for the quarter, the search giant continues to show strong and consistent top line growth. In their earnings report, Google noted a 5% increase in the average cost per click (CPC) on a year over year (YOY) basis. In contrast, the typical Marin user running a Google paid search campaign during this time saw an 18% decline in CPC, coupled with higher click through rates (CTR). […]

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How Important Is An Ad’s Position?

How Important Is An Ad’s Position?

Do we need to choose a target position for our Google keyword set? Hal Varian, Chief Economist at Google doesn’t think so. Recently Google decided to retire the Position Preference in Adwords. The reasons cited were: Low adoption Existing alternatives for this feature Low adoption? Really? Well, only Google would know and can decide that. […]

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