Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Google’

Adapting to the Stay at Home Economy

Adapting to the Stay at Home Economy

We are in uncharted waters. The changes from Covid-19 are already widespread and they will be long-lasting. Like many other companies, we at Marin have been dealing with working from home, canceled travel plans and figuring out distance learning. I just got off a conference call with 30 kindergarteners and I have to admit it […]

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4 Tactics for Growing Online-to-Offline Conversions

4 Tactics for Growing Online-to-Offline Conversions

While we may live in a digital world, offline sales still drive the bulk of the consumer economy. To be successful in today’s hyper-saturated world of search, marketers must optimize not only for what happens online, but also for those highly valuable online to offline conversions. Here are some tips on how to drive more […]

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Marin Tracker

Marin Tracker

Conversion Tracking Is Getting Harder It’s clear that conversion tracking is vital to your digital advertising. It ensures that advertisers know where an install or purchase (or really any other data point) originated from, which helps determine the quality of the source. It also offers a better understanding of campaign performance for future optimization. But, […]

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Smart Bidding vs. Marin Bidding – What’s the Difference?

Smart Bidding vs. Marin Bidding – What’s the Difference?

In the world of search marketing, we are all very familiar with Google’s Smart Bidding. It combines machine learning and contextual signals to optimize bids at the auction level, and incorporates billions of data signals to calculate the likelihood of a conversion, based on the performance targets that have been set. There are also a […]

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Chrome Picks up the Privacy Torch

Chrome Picks up the Privacy Torch

Overview Over a year ago Apple’s Safari browser stopped advertisers from following you from site to site with their Intelligent Tracking Prevention feature. Last week Google’s Chrome update announced their intention to do the same thing …within the next two years! Why is Chrome following Apple’s lead getting so much attention? Chrome is the dominant […]

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5 Things Retail Advertisers Should Focus on in 2020

5 Things Retail Advertisers Should Focus on in 2020

Now that we’ve hit 2020, there will no doubt be many metaphor-infused mentions of vision, sight, and awareness. In the world of advertising, foresight is just as important as hindsight. Being able to predict future innovations and consumer behaviors means keeping on top of not only late-breaking industry news and cutting-edge innovations, but also knowing […]

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CCPA and the Pivot to First-Party Data

CCPA and the Pivot to First-Party Data

This is a guest post from Shane Danaher, Senior Data Technology Analyst at 3Q Digital. When the California Consumer Privacy Act (or CCPA) comes into effect on January 1, 2020, companies’ use of consumer data will change dramatically.  With a broad definition of personal data and an extensive legal reach, CCPA will touch most digital businesses […]

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Key Differences Between This and Last Year’s “Cyber Five”

Key Differences Between This and Last Year’s “Cyber Five”

We all know by now that Black Friday and Cyber Monday (BFCM) smashed records once again as digital commerce continues to grow domestically and across the globe. What we found by looking at Marin customer data echoes this growth, but also highlights some key differences from this year compared to last during the five days […]

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5 Ways to Outsmart Smart Bidding

5 Ways to Outsmart Smart Bidding

As digital marketers, we know that Google has implemented a lot of machine learning features into its bidding platform in recent years. We’re at a point where you can create campaigns in Google Ads and the search giant will pretty much optimize everything for you. Smart Bidding, in particular, optimizes your bids to maximize conversions, […]

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Search, Find, Advertise: Google’s New YouTube Ad Options

Search, Find, Advertise: Google’s New YouTube Ad Options

Google launched Shopping ads on YouTube a few years ago. However, earlier this month, they announced they’ll be expanding these ads to the YouTube home feed and YouTube search results.  This product-based ad type not only matches to users’ keywords in searches, but can also match to user’s “expressed interests.” These interests are likely indicated […]

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