Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Google’

When Smart Bidding Is Not the Smart Choice

When Smart Bidding Is Not the Smart Choice

Consumer behavior has been forced to immediately change as a result of COVID-19, and change on a massive scale. The transformation in consumer consumption is fluid, and we can expect it to continuously evolve over the coming weeks and months. For us marketing professionals, it poses the opportunity to shift and re-align to meet the […]

Read More »

Marin’s Dimensions vs. Google’s Labels

Marin’s Dimensions vs. Google’s Labels

Most search marketers are familiar with Google’s “Labels.” They’re a great visual reminder for keeping track of all sorts of things, such as your account’s keywords, ads, ad groups, and campaigns, so that you can quickly and easily filter and report on the data that is most important to you. Account organization is an extremely […]

Read More »

NEW: Google Debuts Organic Shopping Listings

NEW: Google Debuts Organic Shopping Listings

Last week, Google announced on its blog that moving forward “search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.” This change is a major shift for Google as the company looks to expand its marketplace play as an […]

Read More »

Adapting to the Stay at Home Economy

Adapting to the Stay at Home Economy

We are in uncharted waters. The changes from Covid-19 are already widespread and they will be long-lasting. Like many other companies, we at Marin have been dealing with working from home, canceled travel plans and figuring out distance learning. I just got off a conference call with 30 kindergarteners and I have to admit it […]

Read More »

4 Tactics for Growing Online-to-Offline Conversions

4 Tactics for Growing Online-to-Offline Conversions

While we may live in a digital world, offline sales still drive the bulk of the consumer economy. To be successful in today’s hyper-saturated world of search, marketers must optimize not only for what happens online, but also for those highly valuable online to offline conversions. Here are some tips on how to drive more […]

Read More »

Feature Spotlight: Marin Tracker

Feature Spotlight: Marin Tracker

Conversion Tracking Is Getting Harder It’s clear that conversion tracking is vital to your digital advertising. It ensures that advertisers know where an install or purchase (or really any other data point) originated from, which helps determine the quality of the source. It also offers a better understanding of campaign performance for future optimization. But, […]

Read More »

Smart Bidding vs. Marin Bidding – What’s the Difference?

Smart Bidding vs. Marin Bidding – What’s the Difference?

In the world of search marketing, we are all very familiar with Google’s Smart Bidding. It combines machine learning and contextual signals to optimize bids at the auction level, and incorporates billions of data signals to calculate the likelihood of a conversion, based on the performance targets that have been set. There are also a […]

Read More »

Chrome Picks up the Privacy Torch

Chrome Picks up the Privacy Torch

Overview Over a year ago Apple’s Safari browser stopped advertisers from following you from site to site with their Intelligent Tracking Prevention feature. Last week Google’s Chrome update announced their intention to do the same thing …within the next two years! Why is Chrome following Apple’s lead getting so much attention? Chrome is the dominant […]

Read More »

5 Things Retail Advertisers Should Focus on in 2020

5 Things Retail Advertisers Should Focus on in 2020

Now that we’ve hit 2020, there will no doubt be many metaphor-infused mentions of vision, sight, and awareness. In the world of advertising, foresight is just as important as hindsight. Being able to predict future innovations and consumer behaviors means keeping on top of not only late-breaking industry news and cutting-edge innovations, but also knowing […]

Read More »

CCPA and the Pivot to First-Party Data

CCPA and the Pivot to First-Party Data

This is a guest post from Shane Danaher, Senior Data Technology Analyst at 3Q Digital. When the California Consumer Privacy Act (or CCPA) comes into effect on January 1, 2020, companies’ use of consumer data will change dramatically.  With a broad definition of personal data and an extensive legal reach, CCPA will touch most digital businesses […]

Read More »