Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Google’

Marin Masters 2017: Your Ticket to the Future of Digital Advertising

Marin Masters 2017: Your Ticket to the Future of Digital Advertising

Marin Masters is our annual customer and partner summit that offers attendees a deep dive into the latest digital marketing trends, including cross-channel advertising, audience targeting, multi-touch attribution, and brand safety. We’re hosting Masters at the Terra Gallery in San Francisco on September 21st and The Standard High Line in New York on September 28th. […]

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Infographic: 7 Advanced Tactics for Writing the Highest-Performing Expanded Text Ads

Infographic: 7 Advanced Tactics for Writing the Highest-Performing Expanded Text Ads

Since Google launched them as part of its extensive set of updates in July 2016, Expanded Text Ads have provided a new opportunity for advertisers to improve their search marketing performance. Clicteq’s Wesley Parker illustrates seven of the most effective tactics for writing high-performing Expanded Text Ads and dominating your competition.

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How to Use Customer Match & Similar Audiences to Drive Holiday Sales

How to Use Customer Match & Similar Audiences to Drive Holiday Sales

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. With Q4 right around the corner, the big question is, “How can I drive more sales this holiday season?” Everyone wants to increase revenue, plus look for new and efficient ways to do so. Today we’ll focus on how you can leverage […]

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How an Accessory Retailer Boosted ROI by 456%

How an Accessory Retailer Boosted ROI by 456%

A leading women’s accessory retailer wanted to extend its digital advertising from search alone to a combined search and social strategy. To increase sales, the retailer tested performance of its manual prospecting campaigns against the product sets that Smart Sync for Dynamic Ads generated. The result—ROI increased by 456%. The retailer’s tactics included: Identifying top […]

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Google + Facebook: The Path of the Modern Consumer

Google + Facebook: The Path of the Modern Consumer

As savvy marketers know, it often takes multiple touches with a brand before a prospect or existing customer takes a desired action. We’ve created a sample workflow that illustrates how Google and Facebook can work together in an integrated, cross-channel way to deliver both new conversions and repeat purchases. From Intent to Purchase As we […]

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Hot Trends, Oldies But Goodies: Top 6 Blog Posts in the First Half of 2017

Hot Trends, Oldies But Goodies: Top 6 Blog Posts in the First Half of 2017

The year is halfway over but digital advertising remains fast and furious. From what we’ve seen in our blog traffic, it’s clear that marketers want to keep on top of the latest trends and channel announcements, and are also continually looking for ways to enhance their digital ad strategies. To honor these past six months, […]

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Facebook + Google: Bridging the Search and Social Divide

Facebook + Google: Bridging the Search and Social Divide

People can’t click ads they don’t see. Audience targeting is the best way to reach the right people with relevant ads and grow revenue. And, when it’s done in an integrated way across channels, audience targeting will jump-start your advertising efforts. Google and Facebook have particular strengths that help advertisers. Google captures data on what […]

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3 Reasons to Manage Your Product Feed with Your Shopping Campaigns

3 Reasons to Manage Your Product Feed with Your Shopping Campaigns

Search advertisers are having an increasingly common conversation around the importance of product feed optimizations in the context of overall Shopping performance. Truly, you can’t maximize results of your campaigns by only managing campaign-side efforts or only tweaking the product feed. To get the most out of your Shopping endeavors, it’s important to know what’s […]

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7 Advanced Google Shopping Strategies

7 Advanced Google Shopping Strategies

With Google Shopping now dominating search ads, retail advertisers who stay ahead of the game stand to gain the most clicks and conversions. Clicteq’s Wesley Parker provides expert tips for search marketers to stand out and expand your reach.

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Things You Can Do Today to Align with Google Next

Things You Can Do Today to Align with Google Next

This year’s Google Marketing Next in San Francisco highlighted some exciting innovations coming out of Mountain View. Google’s advances with machine learning are paving the way for the next phases of search marketing. We took a look at several key messages from the Innovations Keynote, and identified things you can immediately do to enhance your […]

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