Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Google’

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram expands shopping features To make it easier for people to buy products they see on […]

Read More »

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. What 100 days after GDPR looks like Over three months after rollout of the new GDPR […]

Read More »

Running an A/B Test with Google Drafts and Experiments

Running an A/B Test with Google Drafts and Experiments

When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on […]

Read More »

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. AT&T blasts new California privacy law Stating that internet communications are “geography-agnostic,” AT&T raises the concern […]

Read More »

How to Use Product Feeds to Boost Your Digital Advertising Campaigns

How to Use Product Feeds to Boost Your Digital Advertising Campaigns

eCommerce product feeds are jam-packed with information advertisers can use to refine and enhance their campaigns. And not only that—advertisers can add information from a huge range of sources to build data-rich feeds. Despite this, many advertisers continue to underutilize the information in their eCommerce feeds. In this article, we take a look at ways […]

Read More »

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook’s new and revised video metrics Facebook is changing the way it measures news feed videos. […]

Read More »

Responsive Ads: A Rundown of Google’s Latest Ad Format

Responsive Ads: A Rundown of Google’s Latest Ad Format

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. It’s no secret that Google AdWords has been undergoing some big changes lately—most of them pushing users toward automation. Over the past few years, advertisers have noticed many other Google ad types that encourage automation, especially ones on YouTube and the GDN. […]

Read More »

Google Marketing Live: New Features, New Focus

Google Marketing Live: New Features, New Focus

Didn’t have time to catch the keynote from Google Marketing Live? We’ve got you covered. Here are highlights from this year’s event and what they mean for digital marketers. Safety First Given the current hot topics of data privacy and brand safety, it wasn’t surprising for Google to focus on the value of advertising, transparency, […]

Read More »

Unifying Your Advertising Across Google, Facebook, and Amazon

Unifying Your Advertising Across Google, Facebook, and Amazon

The “big three” publishers—Google, Facebook, and Amazon—operate as walled gardens by design. Sadly, they have zero incentive to share data across channels. This siloed approach is totally at odds with your goals as an advertiser—you need a single view of performance to run effective cross-channel ad campaigns. There’s an answer—our next-generation advertising solution, MarinOne, unifies […]

Read More »

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. How to Map and Make Sense of Engagement Metrics that Matter Building an effective customer engagement […]

Read More »