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Posts related to: ‘Google’

Responsive Search Ads: 5 Tips for Success

Responsive Search Ads: 5 Tips for Success

To help search advertisers understand and implement Google responsive search ads (RSA), we’ve created this quick tip sheet. Use it to get your RSA campaigns up and running today. (Click to enlarge.)

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How Have Responsive Search Ads Been Performing?

How Have Responsive Search Ads Been Performing?

This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. A few months back I gave you the scoop on Google’s latest ad type: responsive search ads. How have these ads been performing since their release? Refresher: The Lowdown on RSAs Responsive ads essentially mix and match from a variety of pre-written […]

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Three Elements of an Effective Google Shopping Campaign

Three Elements of an Effective Google Shopping Campaign

The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place—once you have a process it often builds on itself, leading to even greater successes. There are three elements to effective Shopping Campaigns: strategy, optimization, and the tools or platforms to automate and analyze your […]

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How Advertisers Can Get Started with Responsive Search Ads

How Advertisers Can Get Started with Responsive Search Ads

By now, most search advertisers have heard about Google’s responsive search ads. Still, SEM aficionados are still getting their heads around this latest ad type. How does it work? Will it bring more clicks? How does it compare to text ads? Responsive ads choose the best-performing combinations from a search advertiser’s ad copy and assets. […]

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Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

The holiday season is upon us and it’s always fun to analyze the aggregate performance of our advertisers on Black Friday and Cyber Monday. Each year when we “read the tea leaves”, some existing trends are reinforced while a new pattern jumps out at us. 2018 is no exception. More Clicks, Higher Spend As expected, […]

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Everything You Need to Know About Google’s Parallel Tracking

Everything You Need to Know About Google’s Parallel Tracking

The October 30th deadline for parallel tracking is fast approaching. If you’re running paid advertising campaigns on Google Ads, consider these stats: 53% of mobile users leave a site that takes longer than three seconds to load. Parallel tracking will speed up landing page load times—by up to five seconds—for users coming from your Google […]

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Is 2018 the Year of the Digital Ad Platform Rebrand?

Is 2018 the Year of the Digital Ad Platform Rebrand?

First it was Google, then it was Amazon, then it was Oath. Out with the old, in with the new, as they say—and in this case, 2018 seems to be the Year of the Ad Platform Rebrand. We took a look at what changed and why. What’s in a Name? While most of the rebranding included […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this series, we list the stories that are grabbing our team’s attention. Google and Facebook want half The “duopoly” are marching toward making up half of the U.S. ad […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram expands shopping features To make it easier for people to buy products they see on […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. What 100 days after GDPR looks like Over three months after rollout of the new GDPR […]

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