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Posts related to: ‘Google’

SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of a standard text ad. Every ad had 25 characters in a headline and 35 characters in each of the two description lines. Also, advertisers could get beyond […]

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Top 10 Trends in Digital Advertising in 2019

Top 10 Trends in Digital Advertising in 2019

As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry data and the Marin Advertising Index—which represents billions of dollars […]

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Maximizing Sales Volume Beyond the Holidays

Maximizing Sales Volume Beyond the Holidays

This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. As we get into the meat of Q4, there’s only one thing on advertiser’s minds—sales and how to maximize them. Black Friday and Cyber Monday may be the biggest sales days of the year, but it’s possible to extend that momentum and […]

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Responsive Search Ads: 5 Tips for Success

Responsive Search Ads: 5 Tips for Success

To help search advertisers understand and implement Google responsive search ads (RSA), we’ve created this quick tip sheet. Use it to get your RSA campaigns up and running today. (Click to enlarge.)

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How Have Responsive Search Ads Been Performing?

How Have Responsive Search Ads Been Performing?

This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. A few months back I gave you the scoop on Google’s latest ad type: responsive search ads. How have these ads been performing since their release? Refresher: The Lowdown on RSAs Responsive ads essentially mix and match from a variety of pre-written […]

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Three Elements of an Effective Google Shopping Campaign

Three Elements of an Effective Google Shopping Campaign

The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place—once you have a process it often builds on itself, leading to even greater successes. There are three elements to effective Shopping Campaigns: strategy, optimization, and the tools or platforms to automate and analyze your […]

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How Advertisers Can Get Started with Responsive Search Ads

How Advertisers Can Get Started with Responsive Search Ads

By now, most search advertisers have heard about Google’s responsive search ads. Still, SEM aficionados are still getting their heads around this latest ad type. How does it work? Will it bring more clicks? How does it compare to text ads? Responsive ads choose the best-performing combinations from a search advertiser’s ad copy and assets. […]

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Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

The holiday season is upon us and it’s always fun to analyze the aggregate performance of our advertisers on Black Friday and Cyber Monday. Each year when we “read the tea leaves”, some existing trends are reinforced while a new pattern jumps out at us. 2018 is no exception. More Clicks, Higher Spend As expected, […]

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Everything You Need to Know About Google’s Parallel Tracking

Everything You Need to Know About Google’s Parallel Tracking

The October 30th deadline for parallel tracking is fast approaching. If you’re running paid advertising campaigns on Google Ads, consider these stats: 53% of mobile users leave a site that takes longer than three seconds to load. Parallel tracking will speed up landing page load times—by up to five seconds—for users coming from your Google […]

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Is 2018 the Year of the Digital Ad Platform Rebrand?

Is 2018 the Year of the Digital Ad Platform Rebrand?

First it was Google, then it was Amazon, then it was Oath. Out with the old, in with the new, as they say—and in this case, 2018 seems to be the Year of the Ad Platform Rebrand. We took a look at what changed and why. What’s in a Name? While most of the rebranding included […]

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