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Posts related to: ‘Google’

10 Best Practices for Combining Paid Search and Social

10 Best Practices for Combining Paid Search and Social

The digital advertiser typically has a one-word goal: growth. These 10 best practices illustrate how to coordinate Facebook and Google campaigns to deliver superior results. Planning Coordinate your story across channels. Develop a narrative that includes consistent messaging across channels. For example, if you’re running a direct response initiative to drive e-commerce sales, make sure […]

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Why It’s Vital to Have Strong Ad Copy

Why It’s Vital to Have Strong Ad Copy

This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. Many advertisers underestimate the impact that ad copy can have on paid search performance. But ad copy is an essential element in generating traffic to your site, learning about your target audience, and improving efficiency to save money and drive stronger results. […]

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9 Essentials for Your Social Advertising Campaigns, Part 3

9 Essentials for Your Social Advertising Campaigns, Part 3

Episode 3: Tracking and Optimization This is the third and final part of a series that explores all the things social marketers should do when setting up their social ad campaigns. In our previous posts, we discussed account structure and creative, and targeting and bidding. Without conversion measurement and continual improvement, your Facebook campaigns won’t realize their […]

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9 Essentials for Your Social Advertising Campaigns, Part 2

9 Essentials for Your Social Advertising Campaigns, Part 2

Episode 2: Targeting and Bidding This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure […]

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Rake in More Revenue with a Combined Search and Social Strategy

Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

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9 Essentials for Your Social Advertising Campaigns, Part 1

9 Essentials for Your Social Advertising Campaigns, Part 1

Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most from your creative. Setting up a social advertising campaign can […]

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3 Search Tactics to Brush Off and Use in 2017

3 Search Tactics to Brush Off and Use in 2017

This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. With an abundance of new features being introduced every week, it can be a challenge to keep up with all the available opportunities worth taking advantage of in your paid search accounts. And sometimes it can be easy to get so involved […]

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Marin’s Top 10 Blog Posts of 2016

Marin’s Top 10 Blog Posts of 2016

As Edgar Allan Poe once said, “There are few cases in which mere popularity should be considered a proper test of merit; but the case of [blog]-writing is, I think, one of the few.” Okay, so he said “song-writing” instead of “blog-writing.” It still fits, right? Well, after tens of thousands of reader visits to […]

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Product Listing Ads for the Uninitiated

Product Listing Ads for the Uninitiated

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re […]

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The AdWords Performance Pizza: 8 Ways To Dominate Your Competition

The AdWords Performance Pizza: 8 Ways To Dominate Your Competition

This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here. If you’re already using Google AdWords to your advantage, there’s a good chance you’re using pizza to your advantage, too. Not when […]

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