Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Bing’

9 Tactics to Be a Native Advertising Pro

9 Tactics to Be a Native Advertising Pro

According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than processing an image or banner. The question, at this point, isn’t whether or not native advertising can be effective. It’s how best to utilize native ads to drive consumer engagement and increase conversions. Marin partnered with Yahoo to […]

Read More »

Why It’s Vital to Have Strong Ad Copy

Why It’s Vital to Have Strong Ad Copy

This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. Many advertisers underestimate the impact that ad copy can have on paid search performance. But ad copy is an essential element in generating traffic to your site, learning about your target audience, and improving efficiency to save money and drive stronger results. […]

Read More »

Top Five Tips for Travel Advertising on the Bing Network

Top Five Tips for Travel Advertising on the Bing Network

This is a guest post from Sarah Essa, Insights Manager at Microsoft Advertising. The digital transformation of the travel industry continues to gain huge momentum—eMarketer forecasts that digital travel researchers and bookers in the UK will reach over 30 and 27 million in 2017.[1] Because of so much forward motion, search engines have become a […]

Read More »

Rake in More Revenue with a Combined Search and Social Strategy

Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

Read More »

Product Listing Ads for the Uninitiated

Product Listing Ads for the Uninitiated

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re […]

Read More »

Advanced PPC with Transparent Automated Bidding

Advanced PPC with Transparent Automated Bidding

In PPC, there are two main approaches when it comes to bidding workflow—manual and automated. Over the years, there’s been debate among search marketers on the pros and cons of each approach. Search marketers have differing opinions on which yields the best outcomes. The Great Manual Versus Automated Debate One of the main arguments in […]

Read More »

Marin Now Has Full Support for Bing Expanded Text Ads

Marin Now Has Full Support for Bing Expanded Text Ads

We’re proud to announce immediate support for Bing Expanded Text Ads. Bing “Upgraded URLs” is a prerequisite to leveraging Bing’s Expanded Text Ads, and we’re offering full support for that, too. Last, but not least, we’ve enhanced SmartSync to be compatible with both Bing and Google Expanded Text Ads. All Marin Search customers have access […]

Read More »

Far Away, So Close: Current Insights into Travel Search Advertising

Far Away, So Close: Current Insights into Travel Search Advertising

With school out and warm weather in, we traditionally think of the summer months as the best time to take a vacation. However, is it actually prime time for search advertisers to ramp up their ad campaigns? To answer this question and others, we took a look at travel advertisers on Google and Bing. We […]

Read More »

5 Tips to Fine-Tune Your Holiday Advertising Strategy

5 Tips to Fine-Tune Your Holiday Advertising Strategy

We recently published our 2016 Cross-Channel Marketing Report, which looked at the current state of shopping ads, and examined advertiser and consumer behavior over the past year. Now, with the shopping season even closer, advertisers are quickly making sure their budgets and ad campaigns are ready and flawless. Based on the data, what are our top […]

Read More »

Mobile Display Goes Up, but Tablet’s on the Decline

Mobile Display Goes Up, but Tablet’s on the Decline

Between the distant frenzy of the Q4 shopping season and the rising calm of midyear, Q2 tends to be the quietest quarter. However, this doesn’t mean there’s nothing happening. Among other things we found in our research, mobile display played a larger role this Q2—but overall, the ubiquitous move to mobile is actually slowing down. […]

Read More »

Resources