Marketing Insights
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Posts related to: ‘Amazon’

Marin Connects the Big Four Publishers

Marin Connects the Big Four Publishers

Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]

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Amazon Attribution API Announcement

Amazon Attribution API Announcement

What’s New with Marin + Amazon Attribution? We’ve discussed Amazon Attribution in the past, and in the last few months, we have been working with some key clients to help them answer the question — how much of my paid (non-Amazon) traffic ends up converting on Amazon? Answering this question has allowed our customers to […]

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Why Amazon Attribution Matters

Why Amazon Attribution Matters

What is Amazon Attribution? Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to Amazon product pages, keywords with sitelinks, and social media advertising that directs users to […]

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Am I Using the Right Marketing Tech Stack?

Am I Using the Right Marketing Tech Stack?

Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads. With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the […]

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Recent Amazon Advertising Upgrades

Recent Amazon Advertising Upgrades

Are you looking for better performance out of your Amazon Advertising campaigns? We recently added a few new features designed to deliver results. We’ve teamed up some of the world’s largest brands to solve their retail challenges — if you’re interested in learning how we can help you out click here. Automated Dayparting for Sponsored […]

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eCommerce Advertising in the 2019 Holiday Season

eCommerce Advertising in the 2019 Holiday Season

Introduction and Methodology The 2020 holiday season is still a ways off, but an understanding of what happened last season will give you a solid foundation for making this year’s plans. This article highlights some of the key trends we noticed in eCommerce advertising including a shift in ad spend between Black Friday and Cyber […]

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5 Things Retail Advertisers Should Focus on in 2020

5 Things Retail Advertisers Should Focus on in 2020

Now that we’ve hit 2020, there will no doubt be many metaphor-infused mentions of vision, sight, and awareness. In the world of advertising, foresight is just as important as hindsight. Being able to predict future innovations and consumer behaviors means keeping on top of not only late-breaking industry news and cutting-edge innovations, but also knowing […]

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Don’t Lose Your eCommerce Ad Data in 2020

Don’t Lose Your eCommerce Ad Data in 2020

As you may know, the leading eCommerce publisher only retains performance data for the most previous 60 days on a rolling basis. This means that you will not be able to see 2019 Black Friday data after January 27th 2020. But how am I going to make year over year comparisons of peak seasonal periods, […]

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