Marketing Insights
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Posts related to: ‘Publishers’

Your Marketing To Do List for Prime Day

Your Marketing To Do List for Prime Day

This is our final blog post on Prime Day ahead of the day itself, and here we’ll focus on the practicalities of getting the most out of the Prime Day opportunity. Learn From the Past Have you been advertising on Amazon for more than a year? Then review what worked for you before and incorporate […]

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The Impact of Prime Day on Other Channels

The Impact of Prime Day on Other Channels

Prime Day is a great example of a “rising tide” lifting all retail “ships” – if you are focusing your Prime Day activities exclusively on Amazon Advertising you are likely missing out on a lot of great traffic. Google search trends highlights how customers are not always starting their Prime Day shopping on Amazon. Instead, […]

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Prime Day 2020 is the first Holiday Shopping Event of the Season

Prime Day 2020 is the first Holiday Shopping Event of the Season

In the past, Prime Day served to increase demand during an otherwise uneventful buying season, but in 2020 Prime Day is so much more. This year Prime Day is –  Prime Day, Back to (in person) School Shopping, a prelude to Cyber 5, and the beginning of the retail holiday season. That is a lot […]

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Marin Connects the Big Four Publishers

Marin Connects the Big Four Publishers

Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]

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Amazon Attribution API Announcement

Amazon Attribution API Announcement

What’s New with Marin + Amazon Attribution? We’ve discussed Amazon Attribution in the past, and in the last few months, we have been working with some key clients to help them answer the question — how much of my paid (non-Amazon) traffic ends up converting on Amazon? Answering this question has allowed our customers to […]

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Why Amazon Attribution Matters

Why Amazon Attribution Matters

What is Amazon Attribution? Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to Amazon product pages, keywords with sitelinks, and social media advertising that directs users to […]

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Am I Using the Right Marketing Tech Stack?

Am I Using the Right Marketing Tech Stack?

Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads. With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the […]

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When Smart Bidding Is Not the Smart Choice

When Smart Bidding Is Not the Smart Choice

Consumer behavior has been forced to immediately change as a result of COVID-19, and change on a massive scale. The transformation in consumer consumption is fluid, and we can expect it to continuously evolve over the coming weeks and months. For us marketing professionals, it poses the opportunity to shift and re-align to meet the […]

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Marin’s Dimensions vs. Google’s Labels

Marin’s Dimensions vs. Google’s Labels

Most search marketers are familiar with Google’s “Labels.” They’re a great visual reminder for keeping track of all sorts of things, such as your account’s keywords, ads, ad groups, and campaigns, so that you can quickly and easily filter and report on the data that is most important to you. Account organization is an extremely […]

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NEW: Google Debuts Organic Shopping Listings

NEW: Google Debuts Organic Shopping Listings

Last week, Google announced on its blog that moving forward “search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.” This change is a major shift for Google as the company looks to expand its marketplace play as an […]

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