Marketing Insights
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Posts related to: ‘Publishers’

Will Google’s Ad Blocker Save the Free Internet?

Will Google’s Ad Blocker Save the Free Internet?

Every morning I read the WSJ (print edition!) and enjoy a cup of coffee. It’s typically a low-key affair. But today was no ordinary day. I was taken aback when I read this headline: “Google Plans Ad-Blocking Feature in Popular Chrome Browser.” “What the heck?!” was my split-second reaction, followed by, “This is madness!! What […]

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How to Scope an Incremental Lift Analysis Across Search and Social

How to Scope an Incremental Lift Analysis Across Search and Social

How do you know how well your unified search and social advertising efforts are working? To answer this question, an incremental lift analysis is a must. What’s an Incremental Lift Test? Incremental revenue is earnings you wouldn’t have gained without a specific campaign. An incremental lift analysis, then, assesses the average revenue from two groups: People […]

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Why Bother with View-Through Attribution?

Why Bother with View-Through Attribution?

How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by adding new tactics into the marketing mix—whether it’s social media native ads, rich media banners, mobile in-app interstitials, or desktop […]

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Google Exact Match ‘Close Variants’: a Big Win for Search Marketing

Google Exact Match ‘Close Variants’: a Big Win for Search Marketing

Search marketing is not unlike fishing. If keywords are the bait, then match types are the technique. Google, then, is the world’s largest ocean. Millions of marketers trust it to provide lots of customers, at cost low enough to turn a profit. So, any change to this ecosystem is heavily scrutinized, and sometimes criticized, when […]

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3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

Easter spending is on the rise. Is your 2017 Google Shopping campaign ready? If you’re a Marin customer, here are some advanced tips to help you get the most bang for your buck with your Shopping budgets. 1. Dimension Synergy Across Shopping and Search Ever wonder how your Shopping campaigns are performing compared to search? […]

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The Best of Search and Social: 10 Questions to Ask a Potential Facebook Marketing Partner

The Best of Search and Social: 10 Questions to Ask a Potential Facebook Marketing Partner

So, you’re in the market for a Facebook Marketing Partner (FMP). Maybe your search campaigns are bringing in major clicks, and your social’s not too shabby, either. Now, you’d like to coordinate your search and social efforts, to streamline workflows and standardize your data sets in the areas where Google and Facebook intersect—and increase the […]

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A Light at the Top of the Funnel: 3 Ways to Build Mobile Consumer Trust

A Light at the Top of the Funnel: 3 Ways to Build Mobile Consumer Trust

During the research phase of the user journey, your brand can easily turn off a consumer due to a slow loading page or a pixelated product image that’s not designed for mobile. Trust is an important aspect of any purchase, whether online or offline, and without it, you run the risk of a negative user […]

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3 Reasons Why You Need Responsive Ads

3 Reasons Why You Need Responsive Ads

Responsive ads have been available for a while, but many advertisers have yet to take advantage of this ad format and its powerful features. However, as of January 31st, Google no longer allows Google Display Network (GDN) standard text ads to be edited or created. If you’re currently running standard text ads on the GDN, […]

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10 Best Practices for Combining Paid Search and Social

10 Best Practices for Combining Paid Search and Social

The digital advertiser typically has a one-word goal: growth. These 10 best practices illustrate how to coordinate Facebook and Google campaigns to deliver superior results. Planning Coordinate your story across channels. Develop a narrative that includes consistent messaging across channels. For example, if you’re running a direct response initiative to drive e-commerce sales, make sure […]

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9 Tactics to Be a Native Advertising Pro

9 Tactics to Be a Native Advertising Pro

According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than processing an image or banner. The question, at this point, isn’t whether or not native advertising can be effective. It’s how best to utilize native ads to drive consumer engagement and increase conversions. Marin partnered with Yahoo to […]

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