Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Publishers’

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook’s new and revised video metrics Facebook is changing the way it measures news feed videos. […]

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Responsive Ads: A Rundown of Google’s Latest Ad Format

Responsive Ads: A Rundown of Google’s Latest Ad Format

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. It’s no secret that Google AdWords has been undergoing some big changes lately—most of them pushing users toward automation. Over the past few years, advertisers have noticed many other Google ad types that encourage automation, especially ones on YouTube and the GDN. […]

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Google Marketing Live: New Features, New Focus

Google Marketing Live: New Features, New Focus

Didn’t have time to catch the keynote from Google Marketing Live? We’ve got you covered. Here are highlights from this year’s event and what they mean for digital marketers. Safety First Given the current hot topics of data privacy and brand safety, it wasn’t surprising for Google to focus on the value of advertising, transparency, […]

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Unifying Your Advertising Across Google, Facebook, and Amazon

Unifying Your Advertising Across Google, Facebook, and Amazon

The “big three” publishers—Google, Facebook, and Amazon—operate as walled gardens by design. Sadly, they have zero incentive to share data across channels. This siloed approach is totally at odds with your goals as an advertiser—you need a single view of performance to run effective cross-channel ad campaigns. There’s an answer—our next-generation advertising solution, MarinOne, unifies […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. How to Map and Make Sense of Engagement Metrics that Matter Building an effective customer engagement […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting digital marketing industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Google Clears Up Confusion Around Mobile-First Indexing A recap of Google’s tweets deciphering the […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Would You Pay for an Ad-Free Facebook? Despite Facebook’s headline news and recent data privacy speed […]

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Introducing MarinOne, a Unified Digital Advertising Platform

Introducing MarinOne, a Unified Digital Advertising Platform

We’re excited to share some big news today: We’ve launched our next-generation platform, MarinOne, which unites your search, social, and eCommerce advertising. Now, you can maximize the results of your digital ad campaigns with a single view of the customer. By focusing on the customer and not the channel, MarinOne gives you a powerful new […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. 1. Facebook’s Latest Transparency Move Is Showing You     How Much Objectionable Content It Removes Despite dramatic […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this new weekly series, we list the stories that are grabbing our team’s attention. 1. Stories are about to surpass feed sharing. Now what? Josh Constine of TechCrunch looks […]

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