Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Publishers’

How to Create and Optimize Shopping Campaigns at Scale

How to Create and Optimize Shopping Campaigns at Scale

Most digital marketers with retail responsibilities are looking to run Shopping campaigns that consistently outperform their peers. In our Marin Software Retail Guide, we draw on our expertise managing global ad campaigns to unpack what you need to know to succeed with Shopping ads. Shopping Ads Continue to Boom Whether you’re starting out or you’re […]

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The Winds of Change Are Chilling for Some in Ad Tech

The Winds of Change Are Chilling for Some in Ad Tech

Digital marketing has always been a fast-moving industry. Recent changes by the browser players are creating tectonic shifts that every advertiser and vendor should watch closely. For example, Apple announced Intelligent Tracking Prevention in the summer of 2017 and the ripples hit some ad-tech vendors hard, impacting even large vendors like Criteo. Three key changes […]

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Shop ‘til You Click: Creating Shopping Campaigns at Scale

Shop ‘til You Click: Creating Shopping Campaigns at Scale

“With Shopping, you can’t just bump bids up. Great Shopping results begin with feed design and optimization.” — Kevin Wetherby, Google Shopping Commercial Lead According to Marin’s Q4 2017 benchmark report, Shopping ads saw 8% more clicks and 31% more click share from Q3 to Q4 2017. Given the strong adoption of Shopping campaigns by […]

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Shopping Ads, Audiences, CPMs, and More: Our Q4 2017 Digital Benchmark Report

Shopping Ads, Audiences, CPMs, and More: Our Q4 2017 Digital Benchmark Report

In our Q4 2017 benchmark report, we show that advertisers are investing heavily in Google Shopping ads, which increased 31% in click share year over year (YoY). Our data reveals that audience utilization remains low at 24%, despite the clear benefits of combining audiences with keyword targeting. Also, social CPMs increased 44% YoY, indicating that […]

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4 Important Things to Know About AdWords Parallel Tracking

4 Important Things to Know About AdWords Parallel Tracking

Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. With recent browser support and updates, there is now the […]

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Understanding Conversion Differences Between Google Analytics, Facebook, and AdWords

Understanding Conversion Differences Between Google Analytics, Facebook, and AdWords

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. If you’re an advertiser and you’ve ever wondered why conversion metrics are different in AdWords and Facebook versus Google Analytics, you’re not alone. As a user goes through the purchase process, it’s likely that they’ll interact with the same brand numerous times […]

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The Current State of Digital Advertising

The Current State of Digital Advertising

Between Q3 2016 and Q3 2017, clicks on Google product ads grew by 62%, showing that more advertisers are taking advantage of Google’s latest shopping ad formats to capture first-mover advantage. The auto industry posted the largest CPC increase on Google, clocking a 35% YoY gain. To create our quarterly benchmark reports, we sample the […]

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Finding Your Ideal Audience: Targeted Ads for Customer Acquisition

Finding Your Ideal Audience: Targeted Ads for Customer Acquisition

Google research shows that if you’re a search advertiser, you may be missing over 70% of potential mobile shoppers by relying on demographic targeting alone. On the other hand, if users are already familiar with your brand, they’re 20% more likely to convert. How do you get people to discover you in the first place? […]

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Showcase Shopping Ads: A Powerful Tool for the Holidays

Showcase Shopping Ads: A Powerful Tool for the Holidays

What They Are Showcase Shopping Ads allow online merchants to engage users earlier in the purchase journey, when those users are discovering what to buy and where to buy it. They also let you curate richer user experiences by letting you match broad search terms to the most relevant products—and choose exactly what images appear. […]

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When Search Marketing Meets Influencer Disruption

When Search Marketing Meets Influencer Disruption

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. Influencer marketing is a powerful tactic for increasing brand awareness. Influencers typically have a loyal following and their audience base trusts what they say. When influencers promote or endorse a brand’s product, that brand can expect an increase not only in exposure, […]

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