Marketing Insights
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Posts related to: ‘Publishers’

4 Best Practices for Responsive Search Ads

4 Best Practices for Responsive Search Ads

Google’s responsive search ads (RSAs) have been up and running since mid-2018, and several best practices are emerging that focus on a few key areas: Strategies for getting started Creative variety Pinning Optimization Here, we detail each of these ways search advertisers can create effective and high-performing RSAs. 1. Just Get Started The first step […]

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What Advertisers Can Do to Prepare for More Visual and Voice Searches

What Advertisers Can Do to Prepare for More Visual and Voice Searches

This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. Voice and visual search methods are quickly becoming more mainstream. There’s our Amazon ambassador Alexa, of course, our old pal Siri, the lesser-known Cortana—we even have voice assistance available in our refrigerators these days. Search marketers are starting to notice an influx […]

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The First Steps to Creating a True Cross-Channel Advertising Strategy

The First Steps to Creating a True Cross-Channel Advertising Strategy

Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]

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3 Things You Need to Know About Google’s New Prominence Metrics

3 Things You Need to Know About Google’s New Prominence Metrics

Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, how they work, and how marketers can prepare. 1. What’s […]

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Looking Back at the Big Bang

Looking Back at the Big Bang

We called time on The Big Bang 2019 recently in London’s Science Museum, but plenty of good memories abound from the conference. The agenda included several big themes swirling around the digital advertising world, including artificial intelligence, feed management, big data, and the future of search. Our opening session was a lively slam down debate […]

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Finance, eCommerce, and Dynamic Product Ads Rock It: Our Q4 2018 Digital Benchmark Report

Finance, eCommerce, and Dynamic Product Ads Rock It: Our Q4 2018 Digital Benchmark Report

In Q4 2018, paid search continued its upward trend, growing 10% YoY. As inventory gets more expensive, however, more spend doesn’t necessarily mean more clicks—there was a modest 10% increase year-over-year in Retail, less than the search spend for the vertical. Instagram Stories and Dynamic Product Ads ruled, however—Instagram received 18% of total Facebook spend, […]

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SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of a standard text ad. Every ad had 25 characters in a headline and 35 characters in each of the two description lines. Also, advertisers could get beyond […]

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Top 10 Trends in Digital Advertising in 2019

Top 10 Trends in Digital Advertising in 2019

As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry data and the Marin Advertising Index—which represents billions of dollars […]

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Maximizing Sales Volume Beyond the Holidays

Maximizing Sales Volume Beyond the Holidays

This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. As we get into the meat of Q4, there’s only one thing on advertiser’s minds—sales and how to maximize them. Black Friday and Cyber Monday may be the biggest sales days of the year, but it’s possible to extend that momentum and […]

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Responsive Search Ads: 5 Tips for Success

Responsive Search Ads: 5 Tips for Success

To help search advertisers understand and implement Google responsive search ads (RSA), we’ve created this quick tip sheet. Use it to get your RSA campaigns up and running today. (Click to enlarge.)

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