Marketing Insights
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Posts related to: ‘Publishers’

10 Best Practices for Combining Paid Search and Social

10 Best Practices for Combining Paid Search and Social

The digital advertiser typically has a one-word goal: growth. These 10 best practices illustrate how to coordinate Facebook and Google campaigns to deliver superior results. Planning Coordinate your story across channels. Develop a narrative that includes consistent messaging across channels. For example, if you’re running a direct response initiative to drive e-commerce sales, make sure […]

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9 Tactics to Be a Native Advertising Pro

9 Tactics to Be a Native Advertising Pro

According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than processing an image or banner. The question, at this point, isn’t whether or not native advertising can be effective. It’s how best to utilize native ads to drive consumer engagement and increase conversions. Marin partnered with Yahoo to […]

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Why It’s Vital to Have Strong Ad Copy

Why It’s Vital to Have Strong Ad Copy

This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. Many advertisers underestimate the impact that ad copy can have on paid search performance. But ad copy is an essential element in generating traffic to your site, learning about your target audience, and improving efficiency to save money and drive stronger results. […]

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9 Essentials for Your Social Advertising Campaigns, Part 3

9 Essentials for Your Social Advertising Campaigns, Part 3

Episode 3: Tracking and Optimization This is the third and final part of a series that explores all the things social marketers should do when setting up their social ad campaigns. In our previous posts, we discussed account structure and creative, and targeting and bidding. Without conversion measurement and continual improvement, your Facebook campaigns won’t realize their […]

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Top Five Tips for Travel Advertising on the Bing Network

Top Five Tips for Travel Advertising on the Bing Network

This is a guest post from Sarah Essa, Insights Manager at Microsoft Advertising. The digital transformation of the travel industry continues to gain huge momentum—eMarketer forecasts that digital travel researchers and bookers in the UK will reach over 30 and 27 million in 2017.[1] Because of so much forward motion, search engines have become a […]

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9 Essentials for Your Social Advertising Campaigns, Part 2

9 Essentials for Your Social Advertising Campaigns, Part 2

Episode 2: Targeting and Bidding This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure […]

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Rake in More Revenue with a Combined Search and Social Strategy

Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

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9 Essentials for Your Social Advertising Campaigns, Part 1

9 Essentials for Your Social Advertising Campaigns, Part 1

Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most from your creative. Setting up a social advertising campaign can […]

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3 Search Tactics to Brush Off and Use in 2017

3 Search Tactics to Brush Off and Use in 2017

This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. With an abundance of new features being introduced every week, it can be a challenge to keep up with all the available opportunities worth taking advantage of in your paid search accounts. And sometimes it can be easy to get so involved […]

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5 Tips to Land a Role in Social Media Marketing

5 Tips to Land a Role in Social Media Marketing

Are you looking for a career in social? Or perhaps you’re already in the crazy world of social media marketing and want to upskill, but aren’t too sure where to start? In this ever-changing world of social, it’s imperative that you keep up with the latest trends. Facebook, Twitter, and LinkedIn have firmly established a […]

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