Marketing Insights
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Posts related to: ‘Publishers’

Turn up Q4 Revenue with Customer Match and Similar Audiences

Turn up Q4 Revenue with Customer Match and Similar Audiences

This is a guest post from Carolanne Hornung, Senior Account Manager at 3Q Digital. Q4 is here. Advertisers are wondering, “How can I beat last year’s holiday sales?” In this article, we focus on how you can gain the upper hand using Google Ads, Customer Match, and Similar Audiences to meet your holiday goals.  What They […]

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Retail by the Numbers: The State of Digital Advertising 2019

Retail by the Numbers: The State of Digital Advertising 2019

Earlier this year, we released The State of Digital Advertising Report 2019—the result of our annual survey of over 450 digital marketing professionals in the U.S. and U.K. across several key industries. While these marketers face many common challenges regardless of industry, we noticed that responses often varied slightly from vertical to vertical. Retail is […]

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Optimizing Your Feed-Based Ad Campaigns

Optimizing Your Feed-Based Ad Campaigns

With the rise of Shopping ads campaigns and other dynamic ad formats, feed automation is now a crucial aspect of maximizing performance on search marketing programs. Once you’ve prepped your product feed and inserted all the right keywords, there’s an important next step: making sure your feed is optimized for peak performance. Here, we discuss […]

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Impression Share Is Coming—What Now?

Impression Share Is Coming—What Now?

Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics and what Marin can do to help. So…What Are Impression Share and Impression Rate? By definition, impression share is the percentage of impressions that your […]

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Benchmark Report: eCommerce Is Having a Big Moment

Benchmark Report: eCommerce Is Having a Big Moment

In our latest digital advertising benchmark report, we found a 40 percent ad spend increase in eCommerce as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. A few other key takeaways:  […]

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The State of Digital Advertising 2019

The State of Digital Advertising 2019

For our latest State of Digital Advertising report, we surveyed over 400 high-level digital marketers across 12 industries to find out their current goals, strategies, and concerns. What are some of their top priorities for this year and beyond? Combine the Strategic and the Tactical Advertisers are working hard on key strategic goals like increasing […]

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Responsive Search Ads: The Latest Data Insights

Responsive Search Ads: The Latest Data Insights

This is a guest post from Will Cozart, Labs Analyst at 3Q Digital. Advertisers were somewhat skeptical of the new Responsive Search Ads (RSAs) when they were first announced at Google Marketing Live 2018, as the format represented one more step into an automated search marketing world. So, what are RSAs (see this article with […]

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YouTube Marketing: Who’s Doing it Right and How You Can Too

YouTube Marketing: Who’s Doing it Right and How You Can Too

This is a guest post from Maddie Davis, co-founder of Enlightened Digital. Technology has disrupted a variety of traditional business methods, including marketing. As social media continues to be a fact of life for billions of people, more businesses are looking to social platforms to reach their target audiences. With more than 30 million visitors per […]

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A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. Like any good online recipe, we’ll start broad and dive into the details, and cover the options you have for building an excellent mixture of audience-enabled advertising campaigns. And, while you can […]

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4 Best Practices for Responsive Search Ads

4 Best Practices for Responsive Search Ads

Google’s responsive search ads (RSAs) have been up and running since mid-2018, and several best practices are emerging that focus on a few key areas: Strategies for getting started Creative variety Pinning Optimization Here, we detail each of these ways search advertisers can create effective and high-performing RSAs. 1. Just Get Started The first step […]

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