Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Publishers’

5 Ways to Outsmart Smart Bidding

5 Ways to Outsmart Smart Bidding

As digital marketers, we know that Google has implemented a lot of machine learning features into its bidding platform in recent years. We’re at a point where you can create campaigns in Google Ads and the search giant will pretty much optimize everything for you. Smart Bidding, in particular, optimizes your bids to maximize conversions, […]

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Search, Find, Advertise: Google’s New YouTube Ad Options

Search, Find, Advertise: Google’s New YouTube Ad Options

Google launched Shopping ads on YouTube a few years ago. However, earlier this month, they announced they’ll be expanding these ads to the YouTube home feed and YouTube search results.  This product-based ad type not only matches to users’ keywords in searches, but can also match to user’s “expressed interests.” These interests are likely indicated […]

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How to Align Your Social Ad Strategy With Your Unique Business Goals

How to Align Your Social Ad Strategy With Your Unique Business Goals

This article first appeared in TotalRetail. In an attempt to capitalize on the lucrative and competitive digital ad market, social platforms are positioning themselves as the answer for every marketer’s needs. In the early days of social media, advertisers flocked to Facebook and Twitter because of their huge numbers of daily active users and amount […]

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Turn up Q4 Revenue with Customer Match and Similar Audiences

Turn up Q4 Revenue with Customer Match and Similar Audiences

This is a guest post from Carolanne Hornung, Senior Account Manager at 3Q Digital. Q4 is here. Advertisers are wondering, “How can I beat last year’s holiday sales?” In this article, we focus on how you can gain the upper hand using Google Ads, Customer Match, and Similar Audiences to meet your holiday goals.  What They […]

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Retail by the Numbers: The State of Digital Advertising 2019

Retail by the Numbers: The State of Digital Advertising 2019

Earlier this year, we released The State of Digital Advertising Report 2019—the result of our annual survey of over 450 digital marketing professionals in the U.S. and U.K. across several key industries. While these marketers face many common challenges regardless of industry, we noticed that responses often varied slightly from vertical to vertical. Retail is […]

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Optimizing Your Feed-Based Ad Campaigns

Optimizing Your Feed-Based Ad Campaigns

With the rise of Shopping ads campaigns and other dynamic ad formats, feed automation is now a crucial aspect of maximizing performance on search marketing programs. Once you’ve prepped your product feed and inserted all the right keywords, there’s an important next step: making sure your feed is optimized for peak performance. Here, we discuss […]

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Impression Share Is Coming—What Now?

Impression Share Is Coming—What Now?

Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics and what Marin can do to help. So…What Are Impression Share and Impression Rate? By definition, impression share is the percentage of impressions that your […]

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Benchmark Report: eCommerce Is Having a Big Moment

Benchmark Report: eCommerce Is Having a Big Moment

In our latest digital advertising benchmark report, we found a 40 percent ad spend increase in eCommerce as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. A few other key takeaways:  […]

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The State of Digital Advertising 2019

The State of Digital Advertising 2019

For our latest State of Digital Advertising report, we surveyed over 400 high-level digital marketers across 12 industries to find out their current goals, strategies, and concerns. What are some of their top priorities for this year and beyond? Combine the Strategic and the Tactical Advertisers are working hard on key strategic goals like increasing […]

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Responsive Search Ads: The Latest Data Insights

Responsive Search Ads: The Latest Data Insights

This is a guest post from Will Cozart, Labs Analyst at 3Q Digital. Advertisers were somewhat skeptical of the new Responsive Search Ads (RSAs) when they were first announced at Google Marketing Live 2018, as the format represented one more step into an automated search marketing world. So, what are RSAs (see this article with […]

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