Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Product Listing Ads (PLA)’

3 Recommended Tweaks to Your Google Shopping Campaigns

3 Recommended Tweaks to Your Google Shopping Campaigns

If you’ve stayed up to date with Google Shopping optimization techniques, you may already be doing a stellar job of creating effective and engaging campaigns. But, are you covering all bases to ensure the highest possible yields? Here are three tips and strategies to fine-tune your efforts. 1. Ensure Your Products Include Ratings One of […]

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Product Listing Ads for the Uninitiated

Product Listing Ads for the Uninitiated

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re […]

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Far Away, So Close: Current Insights into Travel Search Advertising

Far Away, So Close: Current Insights into Travel Search Advertising

With school out and warm weather in, we traditionally think of the summer months as the best time to take a vacation. However, is it actually prime time for search advertisers to ramp up their ad campaigns? To answer this question and others, we took a look at travel advertisers on Google and Bing. We […]

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5 Tips to Fine-Tune Your Holiday Advertising Strategy

5 Tips to Fine-Tune Your Holiday Advertising Strategy

We recently published our 2016 Cross-Channel Marketing Report, which looked at the current state of shopping ads, and examined advertiser and consumer behavior over the past year. Now, with the shopping season even closer, advertisers are quickly making sure their budgets and ad campaigns are ready and flawless. Based on the data, what are our top […]

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How to Maximize the Value of Your Product Feed

How to Maximize the Value of Your Product Feed

How do you get your product feed in front of as many eyes as possible? Are you using Facebook Dynamic Product Ads? Just Google Shopping? Do you have an effective social prospecting strategy? Do you know how to get your product ads in front of people who’ve never seen them before? If your answer to […]

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Google’s New Ad Layout: Where Are We Now?

Google’s New Ad Layout: Where Are We Now?

A few months ago, Google veered course from how it’s historically served desktop ads. Right-hand ads were removed, while a fourth ad slot was added above the organic search results. This change aligned mobile and desktop search results, and is regarded as Google’s acknowledgement that mobile search — not desktop — is key to the […]

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Google’s New Ad Layout: Pros, Cons, Ins, and Outs

Google’s New Ad Layout: Pros, Cons, Ins, and Outs

When homebuyers bemoan the high prices commanded by desirable locations, real estate agents often reply, “location, location, location!” With Google’s recent confirmation that they’ll be serving fewer ads per desktop search result, we expect search marketers to become more acutely aware of “location, location, location.” More Predictions Less inventory and constant demand could create an […]

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How Did Retailers Fare During the Crazy Holiday <br>Search Ad Season?

How Did Retailers Fare During the Crazy Holiday
Search Ad Season?

December has always been a frenzy of retailer activity, and the biggest month of the year for most, if not all, of them. Many retailers rely on a strong end of the year to buoy profits and plan accordingly for the new year. We took a look at retail search advertiser behavior last month to […]

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Ad Clicking, Ad Blocking, and the Future of Social Advertising

Ad Clicking, Ad Blocking, and the Future of Social Advertising

In the world of digital advertising, 2012 seems like eons ago. But here’s a stat you might remember – widely quoted surveys revealed that between 44% and 57% of users said they never clicked on a Facebook ad. Those numbers made a lot of sense at the time, because I too had never clicked a […]

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Google and Bing Shopping Ads: 3 Trends to Watch

Google and Bing Shopping Ads: 3 Trends to Watch

On the heels of Google’s success with Product Listing Ads and Shopping Campaigns, other publishers have developed their own product ad platforms, most notably Bing with its Product Ads and Facebook’s Dynamic Product Ads. These major players have proven that shopping ads are a viable and highly effective marketing investment for digital advertisers. And, shopping […]

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