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Posts related to: ‘Perfect Audience’

The Beginner’s Guide to Retargeting

The Beginner’s Guide to Retargeting

In the old days of marketing, only the biggest brands could afford to get their messages out to big audiences via mass media vehicles like TV and radio. These days, increased media fragmentation and new tools like retargeting have evened the playing field, allowing mom-and-pop-shops to drive awareness among their target audience even faster than […]

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Holiday Retargeting Techniques for Marketers and Brands

Holiday Retargeting Techniques for Marketers and Brands

Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $117 billion. We made your list, so check it twice, and take these steps to boost campaign […]

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Find Your New Luxury Audience with <br>The Sharper Image

Find Your New Luxury Audience with
The Sharper Image

The Publisher Spotlight is a series where we introduce premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we spoke with Kirk Ciarrocchi, Paid Search Marketing Manager at The Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech […]

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Revealing the Value of Assisted Conversions

Revealing the Value of Assisted Conversions

General conversion metrics about your visitors only tell part of the story. In reality, there are many steps a visitor might have taken before converting on your site. How do you measure the value of your upper-funnel prospecting campaigns, and determine whether they’re providing incremental benefit and driving last-touch attribution and conversion? What Are Assisted […]

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How to Fine-Tune Your Holiday Retargeting Campaign to Boost Performance

How to Fine-Tune Your Holiday Retargeting Campaign to Boost Performance

Pumpkin spice lattes. Cold weather. Football on TV. That can only mean one thing – the holidays are here! While you’re busy planning your holiday vacation, family meals, or gift shopping plans, remember to schedule a few minutes for your retargeting campaigns. Consumers are ready to spend billions over the next six weeks (especially online!) […]

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How to Set the Right Lookback Window for <br>Every Audience

How to Set the Right Lookback Window for
Every Audience

It’s good strategy to periodically review your retargeting campaigns to make sure you’re hitting your volume and performance goals. An important part of that is setting the right lookback window for each of your audiences. This post discusses lookback windows, why they’re important, and how to set or change them in Marin Display. What is a lookback […]

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Mastering Audience Segmentation This <br>Holiday Season

Mastering Audience Segmentation This
Holiday Season

The countdown for the holiday season is on – which means now’s the perfect time to review your retargeting strategies and adjust accordingly. To ensure your retargeting campaigns are delivering the right message to the right audience, audience segmenting is essential. This post covers audience segmentation and the types of audiences you should have in […]

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Everything You Need to Know About Retargeting – a Perfect Audience and HubSpot eBook

Everything You Need to Know About Retargeting – a Perfect Audience and HubSpot eBook

In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio, because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were dominated by the biggest brands with the largest […]

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HubSpot Connect – Integrating to Build Stronger Customer Relationships

HubSpot Connect – Integrating to Build Stronger Customer Relationships

A couple months ago, we announced a partnership with HubSpot. We’ve since been helping joint HubSpot and Perfect Audience customers connect their inbound and outbound marketing efforts more seamlessly. By automatically building retargeting lists based on HubSpot landing pages and Smart Lists, we’ve made it incredibly simple for HubSpot customers to build targeted, intelligent retargeting […]

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Google Chrome Blocks Adobe Flash Ads – and What That Means for You

Google Chrome Blocks Adobe Flash Ads – and What That Means for You

In the obituary for Adobe Flash, September 1, 2015 will stand out as the day Google felled Adobe Flash with a mortal wound. As was originally reported in the Wall Street Journal, Google announced that its Chrome browser will block Internet ads that use Adobe Flash technology. With Chrome holding 60%+ market share, this essentially […]

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