Marketing Insights
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Posts related to: ‘Partners’

Your Detailed Testing Strategy for Expanded Text Ads

Your Detailed Testing Strategy for Expanded Text Ads

This is a guest post from Sarah Burns, Content Manager at Boost Media. With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift […]

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Food, Drinks, and Marketing: Marin’s San Francisco Executive Summit

Food, Drinks, and Marketing: Marin’s San Francisco Executive Summit

On Thursday, May 26th, we held our first-ever Executive Summit in San Francisco at the beautiful Box SF, where we brought back many of the great presenters from our New York City Executive Summit. Our group of digital marketing leaders gathered around what’s reputedly the longest table in North America—crafted from centuries-old Chinese village gate doors. This event, […]

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Get Your Creative Ready for Google’s Expanded Text Ads

Get Your Creative Ready for Google’s Expanded Text Ads

This is a guest post from Sarah Burns, Content Manager at Boost Media. By now, you’ve heard about Google’s Expanded Text Ads. This is big news for search engine marketers. Initial Google reports cite click-through rate increases of up to 20% for some advertisers. With more than nine billion ads impacted by Google’s change, a […]

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Marketing Executives Swap Ideas at Marin Software’s New York Summit

Marketing Executives Swap Ideas at Marin Software’s New York Summit

On Thursday, April 28th, we held our first ever Executive Summit in New York City at The Standard Hotel. The afternoon’s talks were sponsored by Marin Software partner Yahoo and led by Marin Software’s CEO, David A. Yovanno. We had a great roster of Marin presenters, who walked through our roadmap and shared their thoughts […]

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Everything You Need to Know About Retargeting – a Perfect Audience and HubSpot eBook

Everything You Need to Know About Retargeting – a Perfect Audience and HubSpot eBook

In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio, because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were dominated by the biggest brands with the largest […]

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HubSpot Connect – Integrating to Build Stronger Customer Relationships

HubSpot Connect – Integrating to Build Stronger Customer Relationships

A couple months ago, we announced a partnership with HubSpot. We’ve since been helping joint HubSpot and Perfect Audience customers connect their inbound and outbound marketing efforts more seamlessly. By automatically building retargeting lists based on HubSpot landing pages and Smart Lists, we’ve made it incredibly simple for HubSpot customers to build targeted, intelligent retargeting […]

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Marin Software and Boost Media Expand Partnership To Bring Customers Highly Relevant Ad Creative

Marin Software and Boost Media Expand Partnership To Bring Customers Highly Relevant Ad Creative

Boost Media is excited to partner with Marin Software, the leading cross-channel performance advertising cloud. Through the complementary nature of the two platforms, Marin customers will now be able to leverage Boost Media’s curated marketplace of expert copywriters and testing technology to optimize creative across search, social, and display campaigns. The combination of Boost Media […]

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Marin and Yahoo’s Relationship Gets Serious

Marin and Yahoo’s Relationship Gets Serious

One of Marin Software’s big value propositions is our cross-publisher capabilities and our robust support for the world’s leading publishers. We work closely with Google, Yahoo, Yahoo Japan, Bing, Baidu, and Yandex to ensure we’re providing the latest features from each one, and that customers can easily see and compare performance across publishers within our […]

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The Publisher Spotlight: Reach a diverse and highly qualified audience with Drupal.org

The Publisher Spotlight: Reach a diverse and highly qualified audience with Drupal.org

The Publisher Spotlight is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we feature Carrie Lacina, Digital Advertising Manager at the Drupal Association. Drupal is a leading open-source Content Management System, and the Association supports Drupal.org and […]

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3 Strategies For Making Native Ads Work For Your Business

3 Strategies For Making Native Ads Work For Your Business

This is a guest post from Edwin Wong, Senior Director, B2B Strategic Research & Insights at Yahoo.  A new study delves into the native ad opportunity and offers marketers best practices for creating native campaigns with Yahoo Gemini, the first unified marketplace for mobile search and native advertising. With Yahoo Gemini, advertisers get the performance and […]

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